Advertising to children :: concepts and controversies /
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. |
| Beschreibung: | 1 online resource (xiv, 322 pages :) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781452262178 1452262179 0761912851 9780761912859 9781452225500 1452225508 9780761912842 0761912843 1322417547 9781322417547 |
Internformat
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| 245 | 0 | 0 | |a Advertising to children : |b concepts and controversies / |c M. Carole Macklin, Les Carlson, editors. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c ©1999. | ||
| 300 | |a 1 online resource (xiv, 322 pages :) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. | |
| 505 | 0 | 0 | |t Through the eyes of a child : children's knowledge and understanding of advertising / |r Deborah Roedder John -- |t Socialization and adolescents' skepticism toward advertising / |r Tamara F. Mangleburg and Terry Bristol -- |t Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / |r Robert Abelman and David Atkin -- |t Youth, advertising, and symbolic meaning / |r Cindy Dell Clark -- |t "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / |r Alison Alexander [and others] -- |t Mothers' preferences for regulating children's television / |r Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- |t Comparison of children's and prime-time fine-print advertising disclosure practices / |r Darrel D. Muehling and Richard H. Kolbe -- |t The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / |r Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- |t Selling food to children : is fun part of a balanced breakfast? / |r Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- |t How do we persuade children not to smoke? / |r Laura A. Peracchio and David Luna -- |t Camels and cowboys : how junior high students view cigarette advertising / |r Barbara J. Phillips and Liza Stavchansky -- |t Adolescents' attention to beer and cigarette print ads and associated product warnings / |r Richard J. Fox [and others] -- |t Advertising to children in the twenty-first century : new questions within familiar themes / |r Christine Wright-Isak -- |t The future for children and the Internet / |r Carole Walters -- |t Advertising's effects : juxtaposing research with older and younger youths / |r Marvin E. Goldberg -- |t The context of advertising and children : future research directions / |r Jeffrey J. Stoltman. |
| 546 | |a English. | ||
| 650 | 0 | |a Television advertising and children |z United States. | |
| 650 | 0 | |a Advertising and children |z United States. | |
| 650 | 6 | |a Publicité télévisée et enfants |z États-Unis. | |
| 650 | 6 | |a Publicité et enfants |z États-Unis. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Advertising and children |2 fast | |
| 650 | 7 | |a Television advertising and children |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
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| 650 | 7 | |a Publicité et enfants |z États-Unis. |2 ram | |
| 700 | 1 | |a Macklin, M. Carole. | |
| 700 | 1 | |a Carlson, Les. | |
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| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn808342244 |
|---|---|
| _version_ | 1816882204586803200 |
| adam_text | |
| any_adam_object | |
| author2 | Macklin, M. Carole Carlson, Les |
| author2_role | |
| author2_variant | m c m mc mcm l c lc |
| author_additional | Deborah Roedder John -- Tamara F. Mangleburg and Terry Bristol -- Robert Abelman and David Atkin -- Cindy Dell Clark -- Alison Alexander [and others] -- Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- Darrel D. Muehling and Richard H. Kolbe -- Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- Laura A. Peracchio and David Luna -- Barbara J. Phillips and Liza Stavchansky -- Richard J. Fox [and others] -- Christine Wright-Isak -- Carole Walters -- Marvin E. Goldberg -- Jeffrey J. Stoltman. |
| author_facet | Macklin, M. Carole Carlson, Les |
| author_sort | Macklin, M. Carole |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HQ784 |
| callnumber-raw | HQ784.T4 A29 1999eb |
| callnumber-search | HQ784.T4 A29 1999eb |
| callnumber-sort | HQ 3784 T4 A29 41999EB |
| callnumber-subject | HQ - Family, Marriage, Women |
| collection | ZDB-4-EBA |
| contents | Through the eyes of a child : children's knowledge and understanding of advertising / Socialization and adolescents' skepticism toward advertising / Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Youth, advertising, and symbolic meaning / "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Mothers' preferences for regulating children's television / Comparison of children's and prime-time fine-print advertising disclosure practices / The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast? / How do we persuade children not to smoke? / Camels and cowboys : how junior high students view cigarette advertising / Adolescents' attention to beer and cigarette print ads and associated product warnings / Advertising to children in the twenty-first century : new questions within familiar themes / The future for children and the Internet / Advertising's effects : juxtaposing research with older and younger youths / The context of advertising and children : future research directions / |
| ctrlnum | (OCoLC)808342244 |
| dewey-full | 302.23/45/083 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/45/083 |
| dewey-search | 302.23/45/083 |
| dewey-sort | 3302.23 245 283 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn808342244 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:24:54Z |
| institution | BVB |
| isbn | 9781452262178 1452262179 0761912851 9780761912859 9781452225500 1452225508 9780761912842 0761912843 1322417547 9781322417547 |
| language | English |
| oclc_num | 808342244 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 322 pages :) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Sage Publications, |
| record_format | marc |
| spelling | Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors. Thousand Oaks, Calif. : Sage Publications, ©1999. 1 online resource (xiv, 322 pages :) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. Through the eyes of a child : children's knowledge and understanding of advertising / Deborah Roedder John -- Socialization and adolescents' skepticism toward advertising / Tamara F. Mangleburg and Terry Bristol -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkin -- Youth, advertising, and symbolic meaning / Cindy Dell Clark -- "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Alison Alexander [and others] -- Mothers' preferences for regulating children's television / Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- Comparison of children's and prime-time fine-print advertising disclosure practices / Darrel D. Muehling and Richard H. Kolbe -- The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Selling food to children : is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- How do we persuade children not to smoke? / Laura A. Peracchio and David Luna -- Camels and cowboys : how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky -- Adolescents' attention to beer and cigarette print ads and associated product warnings / Richard J. Fox [and others] -- Advertising to children in the twenty-first century : new questions within familiar themes / Christine Wright-Isak -- The future for children and the Internet / Carole Walters -- Advertising's effects : juxtaposing research with older and younger youths / Marvin E. Goldberg -- The context of advertising and children : future research directions / Jeffrey J. Stoltman. English. Television advertising and children United States. Advertising and children United States. Publicité télévisée et enfants États-Unis. Publicité et enfants États-Unis. SOCIAL SCIENCE Media Studies. bisacsh Advertising and children fast Television advertising and children fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Reclame. gtt Kinderen. gtt Publicité télévisée États-Unis. ram Publicité et enfants États-Unis. ram Macklin, M. Carole. Carlson, Les. Print version 9780761912859 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474163 Volltext |
| spellingShingle | Advertising to children : concepts and controversies / Through the eyes of a child : children's knowledge and understanding of advertising / Socialization and adolescents' skepticism toward advertising / Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Youth, advertising, and symbolic meaning / "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Mothers' preferences for regulating children's television / Comparison of children's and prime-time fine-print advertising disclosure practices / The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast? / How do we persuade children not to smoke? / Camels and cowboys : how junior high students view cigarette advertising / Adolescents' attention to beer and cigarette print ads and associated product warnings / Advertising to children in the twenty-first century : new questions within familiar themes / The future for children and the Internet / Advertising's effects : juxtaposing research with older and younger youths / The context of advertising and children : future research directions / Television advertising and children United States. Advertising and children United States. Publicité télévisée et enfants États-Unis. Publicité et enfants États-Unis. SOCIAL SCIENCE Media Studies. bisacsh Advertising and children fast Television advertising and children fast Reclame. gtt Kinderen. gtt Publicité télévisée États-Unis. ram Publicité et enfants États-Unis. ram |
| title | Advertising to children : concepts and controversies / |
| title_alt | Through the eyes of a child : children's knowledge and understanding of advertising / Socialization and adolescents' skepticism toward advertising / Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Youth, advertising, and symbolic meaning / "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Mothers' preferences for regulating children's television / Comparison of children's and prime-time fine-print advertising disclosure practices / The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast? / How do we persuade children not to smoke? / Camels and cowboys : how junior high students view cigarette advertising / Adolescents' attention to beer and cigarette print ads and associated product warnings / Advertising to children in the twenty-first century : new questions within familiar themes / The future for children and the Internet / Advertising's effects : juxtaposing research with older and younger youths / The context of advertising and children : future research directions / |
| title_auth | Advertising to children : concepts and controversies / |
| title_exact_search | Advertising to children : concepts and controversies / |
| title_full | Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors. |
| title_fullStr | Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors. |
| title_full_unstemmed | Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors. |
| title_short | Advertising to children : |
| title_sort | advertising to children concepts and controversies |
| title_sub | concepts and controversies / |
| topic | Television advertising and children United States. Advertising and children United States. Publicité télévisée et enfants États-Unis. Publicité et enfants États-Unis. SOCIAL SCIENCE Media Studies. bisacsh Advertising and children fast Television advertising and children fast Reclame. gtt Kinderen. gtt Publicité télévisée États-Unis. ram Publicité et enfants États-Unis. ram |
| topic_facet | Television advertising and children United States. Advertising and children United States. Publicité télévisée et enfants États-Unis. Publicité et enfants États-Unis. SOCIAL SCIENCE Media Studies. Advertising and children Television advertising and children United States Reclame. Kinderen. Publicité télévisée États-Unis. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474163 |
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