Innovation reinvented :: six games that drive growth /

"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-...

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Hauptverfasser: Miller, Roger, 1938- (VerfasserIn), Côté, Marcel, (Economist), 1942- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Toronto [Ont.] : University of Toronto Press, ©2012
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Zusammenfassung:"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Co^teþ demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.
Beschreibung:1 online resource (ix, 301 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9781442699571
1442699574
9781442644298
144264429X

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