Marketing scales handbook :: a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 /
This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth, Texas :
GCBII Productions LLC,
[2012]
|
| Ausgabe: | (Library version). |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. |
| Beschreibung: | 1 online resource (xxiv, 729 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9780615630687 0615630685 9781280772863 1280772867 |
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| 100 | 1 | |a Bruner, Gordon C., |d 1954- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjKjQWf3BbF84pxH4DDRmm |0 http://id.loc.gov/authorities/names/n92052750 | |
| 245 | 1 | 0 | |a Marketing scales handbook : |b a compilation of multi-item measures for consumer behavior & advertising research. |n Volume 6 / |c Gordon C. Bruner II. |
| 246 | 3 | 0 | |a Compilation of multi-item measures for consumer behavior & advertising research |
| 246 | 3 | |a Compilation of multi-item measures for consumer behavior and advertising research | |
| 250 | |a (Library version). | ||
| 264 | 1 | |a Fort Worth, Texas : |b GCBII Productions LLC, |c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a 1 online resource (xxiv, 729 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Volume 6 (library version); title page; Copyright page; Table of Content; Preface; Acknowledgements; Introduction; Scale Review Format; Scale Reviews; Acceptance of Sales Offer (Owner's); Acculturation; Ad Format Beliefs (Annoyance); Ad Format Beliefs (Entertainment); Ad Format Beliefs (Information); Ad Message Involvement (Others-Focused); Ad Message Involvement (Processing Effort)-1; Ad Message Involvement (Processing Effort)-2; Ad Message Involvement (Processing Effort)-3. | |
| 505 | 8 | |a Ad Message Involvement (Self-Focused); Ad Message Involvement-1; Ad Message Involvement-2; Ad Trust (Affect); Ad Trust (Reliability); Ad Trust (Usefulness); Ad Trust (Willing to Use); Ad's Effects on Recognition and Intentions; Advertising Avoidance (General); Advice Suitability; Affect Toward Monetary Compensation; Affect Toward the Store; Affective Response (Positive); Affective Response to Brand; Affective Response to the Ad (Anxiety); Affective Response to the Ad (Empathy); Affective Response to the Ad (Fear). | |
| 505 | 8 | |a Affective Response to the Ad (Guilt); Age (Cognitive); Age (Ideal); Age (Least Desired); Aggressiveness; Alienation (Consumer); Anger; Anger at Service Provider; Animosity (Economic); Anomia; Anthropomorphizing; Anticipated Regret of Losing a Gamble; Anxiety; Appeal Type (Charity); Appropriateness of the Job; Argument Strength; Arousal; Arousal (Positive); Arousal-Seeking Tendency; Attachment Bond Intensity; Attachment to the Brand; Attention to Ad (Brand Evaluation); Attention to the Webpage. | |
| 505 | 8 | |a Attention to the Website; Attitude Toward Complaining (Personal Norms); Attitude Toward Drinkers (Alcohol); Attitude Toward DTC Advertising; Attitude Toward General Business Ethics; Attitude Toward Luxury Brands (Social-Adjustive); Attitude Toward Luxury Brands (Value-Expressive Function); Attitude Toward Prices (Allocative Effects); Attitude Toward Product Placement; Attitude Toward the Ad (Brand Reinforcement); Attitude Toward the Ad (Comprehension)-1; Attitude Toward the Ad (Comprehension)-2; Attitude Toward the Ad (Confusion). | |
| 505 | 8 | |a Attitude Toward the Ad (Creativeness); Attitude Toward the Ad (Empathy)-1; Attitude Toward the Ad (Empathy)-2; Attitude Toward the Ad (Entertaining); Attitude Toward the Ad (Familiarity); Attitude Toward the Ad (Informative); Attitude Toward the Ad (Interesting); Attitude Toward the Ad (Intrusiveness); Attitude Toward the Ad (Manipulative); Attitude Toward the Ad (Memorable); Attitude Toward the Ad (Overall); Attitude Toward the Ad (Receptiveness); Attitude Toward the Ad (Relevant News); Attitude Toward the Ad (Transformative). | |
| 650 | 0 | |a Marketing research |x Statistical methods |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Scaling (Social sciences) |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |x Méthodes statistiques |v Guides, manuels, etc. | |
| 650 | 6 | |a Construction d'une échelle (Sciences sociales) |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
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| 758 | |i has work: |a Volume 6 Marketing scales handbook (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGVkYD9T78dcBqMJyrVhwP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Bruner, Gordon C., 1954- |t Marketing scales handbook : Vol. 6. |d Fort Worth, Texas : GCBII Productions 2012 |z 1280772867 |w (OCoLC)847523687 |
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| author | Bruner, Gordon C., 1954- |
| author_GND | http://id.loc.gov/authorities/names/n92052750 |
| author_facet | Bruner, Gordon C., 1954- |
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| contents | Volume 6 (library version); title page; Copyright page; Table of Content; Preface; Acknowledgements; Introduction; Scale Review Format; Scale Reviews; Acceptance of Sales Offer (Owner's); Acculturation; Ad Format Beliefs (Annoyance); Ad Format Beliefs (Entertainment); Ad Format Beliefs (Information); Ad Message Involvement (Others-Focused); Ad Message Involvement (Processing Effort)-1; Ad Message Involvement (Processing Effort)-2; Ad Message Involvement (Processing Effort)-3. Ad Message Involvement (Self-Focused); Ad Message Involvement-1; Ad Message Involvement-2; Ad Trust (Affect); Ad Trust (Reliability); Ad Trust (Usefulness); Ad Trust (Willing to Use); Ad's Effects on Recognition and Intentions; Advertising Avoidance (General); Advice Suitability; Affect Toward Monetary Compensation; Affect Toward the Store; Affective Response (Positive); Affective Response to Brand; Affective Response to the Ad (Anxiety); Affective Response to the Ad (Empathy); Affective Response to the Ad (Fear). Affective Response to the Ad (Guilt); Age (Cognitive); Age (Ideal); Age (Least Desired); Aggressiveness; Alienation (Consumer); Anger; Anger at Service Provider; Animosity (Economic); Anomia; Anthropomorphizing; Anticipated Regret of Losing a Gamble; Anxiety; Appeal Type (Charity); Appropriateness of the Job; Argument Strength; Arousal; Arousal (Positive); Arousal-Seeking Tendency; Attachment Bond Intensity; Attachment to the Brand; Attention to Ad (Brand Evaluation); Attention to the Webpage. Attention to the Website; Attitude Toward Complaining (Personal Norms); Attitude Toward Drinkers (Alcohol); Attitude Toward DTC Advertising; Attitude Toward General Business Ethics; Attitude Toward Luxury Brands (Social-Adjustive); Attitude Toward Luxury Brands (Value-Expressive Function); Attitude Toward Prices (Allocative Effects); Attitude Toward Product Placement; Attitude Toward the Ad (Brand Reinforcement); Attitude Toward the Ad (Comprehension)-1; Attitude Toward the Ad (Comprehension)-2; Attitude Toward the Ad (Confusion). Attitude Toward the Ad (Creativeness); Attitude Toward the Ad (Empathy)-1; Attitude Toward the Ad (Empathy)-2; Attitude Toward the Ad (Entertaining); Attitude Toward the Ad (Familiarity); Attitude Toward the Ad (Informative); Attitude Toward the Ad (Interesting); Attitude Toward the Ad (Intrusiveness); Attitude Toward the Ad (Manipulative); Attitude Toward the Ad (Memorable); Attitude Toward the Ad (Overall); Attitude Toward the Ad (Receptiveness); Attitude Toward the Ad (Relevant News); Attitude Toward the Ad (Transformative). |
| ctrlnum | (OCoLC)795895477 |
| dewey-full | 658.83028 |
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| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | (Library version). |
| format | Electronic eBook |
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| genre_facet | handbooks. Handbooks and manuals Handboeken (vorm) Handbooks and manuals. Guides et manuels. |
| id | ZDB-4-EBA-ocn795895477 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:18:27Z |
| institution | BVB |
| isbn | 9780615630687 0615630685 9781280772863 1280772867 |
| language | English |
| oclc_num | 795895477 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xxiv, 729 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | GCBII Productions LLC, |
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| spelling | Bruner, Gordon C., 1954- author. https://id.oclc.org/worldcat/entity/E39PCjKjQWf3BbF84pxH4DDRmm http://id.loc.gov/authorities/names/n92052750 Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II. Compilation of multi-item measures for consumer behavior & advertising research Compilation of multi-item measures for consumer behavior and advertising research (Library version). Fort Worth, Texas : GCBII Productions LLC, [2012] ©2012 1 online resource (xxiv, 729 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. Print version record. Volume 6 (library version); title page; Copyright page; Table of Content; Preface; Acknowledgements; Introduction; Scale Review Format; Scale Reviews; Acceptance of Sales Offer (Owner's); Acculturation; Ad Format Beliefs (Annoyance); Ad Format Beliefs (Entertainment); Ad Format Beliefs (Information); Ad Message Involvement (Others-Focused); Ad Message Involvement (Processing Effort)-1; Ad Message Involvement (Processing Effort)-2; Ad Message Involvement (Processing Effort)-3. Ad Message Involvement (Self-Focused); Ad Message Involvement-1; Ad Message Involvement-2; Ad Trust (Affect); Ad Trust (Reliability); Ad Trust (Usefulness); Ad Trust (Willing to Use); Ad's Effects on Recognition and Intentions; Advertising Avoidance (General); Advice Suitability; Affect Toward Monetary Compensation; Affect Toward the Store; Affective Response (Positive); Affective Response to Brand; Affective Response to the Ad (Anxiety); Affective Response to the Ad (Empathy); Affective Response to the Ad (Fear). Affective Response to the Ad (Guilt); Age (Cognitive); Age (Ideal); Age (Least Desired); Aggressiveness; Alienation (Consumer); Anger; Anger at Service Provider; Animosity (Economic); Anomia; Anthropomorphizing; Anticipated Regret of Losing a Gamble; Anxiety; Appeal Type (Charity); Appropriateness of the Job; Argument Strength; Arousal; Arousal (Positive); Arousal-Seeking Tendency; Attachment Bond Intensity; Attachment to the Brand; Attention to Ad (Brand Evaluation); Attention to the Webpage. Attention to the Website; Attitude Toward Complaining (Personal Norms); Attitude Toward Drinkers (Alcohol); Attitude Toward DTC Advertising; Attitude Toward General Business Ethics; Attitude Toward Luxury Brands (Social-Adjustive); Attitude Toward Luxury Brands (Value-Expressive Function); Attitude Toward Prices (Allocative Effects); Attitude Toward Product Placement; Attitude Toward the Ad (Brand Reinforcement); Attitude Toward the Ad (Comprehension)-1; Attitude Toward the Ad (Comprehension)-2; Attitude Toward the Ad (Confusion). Attitude Toward the Ad (Creativeness); Attitude Toward the Ad (Empathy)-1; Attitude Toward the Ad (Empathy)-2; Attitude Toward the Ad (Entertaining); Attitude Toward the Ad (Familiarity); Attitude Toward the Ad (Informative); Attitude Toward the Ad (Interesting); Attitude Toward the Ad (Intrusiveness); Attitude Toward the Ad (Manipulative); Attitude Toward the Ad (Memorable); Attitude Toward the Ad (Overall); Attitude Toward the Ad (Receptiveness); Attitude Toward the Ad (Relevant News); Attitude Toward the Ad (Transformative). Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Marktonderzoek. gtt Consumentengedrag. gtt Meetmethoden. gtt marketing Marketing (General) Marketing (algemeen) handbooks. aat Handbooks and manuals fast Handboeken (vorm) gtt Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf has work: Volume 6 Marketing scales handbook (Text) https://id.oclc.org/worldcat/entity/E39PCGVkYD9T78dcBqMJyrVhwP https://id.oclc.org/worldcat/ontology/hasWork Print version: Bruner, Gordon C., 1954- Marketing scales handbook : Vol. 6. Fort Worth, Texas : GCBII Productions 2012 1280772867 (OCoLC)847523687 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=771949 Volltext |
| spellingShingle | Bruner, Gordon C., 1954- Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 (library version); title page; Copyright page; Table of Content; Preface; Acknowledgements; Introduction; Scale Review Format; Scale Reviews; Acceptance of Sales Offer (Owner's); Acculturation; Ad Format Beliefs (Annoyance); Ad Format Beliefs (Entertainment); Ad Format Beliefs (Information); Ad Message Involvement (Others-Focused); Ad Message Involvement (Processing Effort)-1; Ad Message Involvement (Processing Effort)-2; Ad Message Involvement (Processing Effort)-3. Ad Message Involvement (Self-Focused); Ad Message Involvement-1; Ad Message Involvement-2; Ad Trust (Affect); Ad Trust (Reliability); Ad Trust (Usefulness); Ad Trust (Willing to Use); Ad's Effects on Recognition and Intentions; Advertising Avoidance (General); Advice Suitability; Affect Toward Monetary Compensation; Affect Toward the Store; Affective Response (Positive); Affective Response to Brand; Affective Response to the Ad (Anxiety); Affective Response to the Ad (Empathy); Affective Response to the Ad (Fear). Affective Response to the Ad (Guilt); Age (Cognitive); Age (Ideal); Age (Least Desired); Aggressiveness; Alienation (Consumer); Anger; Anger at Service Provider; Animosity (Economic); Anomia; Anthropomorphizing; Anticipated Regret of Losing a Gamble; Anxiety; Appeal Type (Charity); Appropriateness of the Job; Argument Strength; Arousal; Arousal (Positive); Arousal-Seeking Tendency; Attachment Bond Intensity; Attachment to the Brand; Attention to Ad (Brand Evaluation); Attention to the Webpage. Attention to the Website; Attitude Toward Complaining (Personal Norms); Attitude Toward Drinkers (Alcohol); Attitude Toward DTC Advertising; Attitude Toward General Business Ethics; Attitude Toward Luxury Brands (Social-Adjustive); Attitude Toward Luxury Brands (Value-Expressive Function); Attitude Toward Prices (Allocative Effects); Attitude Toward Product Placement; Attitude Toward the Ad (Brand Reinforcement); Attitude Toward the Ad (Comprehension)-1; Attitude Toward the Ad (Comprehension)-2; Attitude Toward the Ad (Confusion). Attitude Toward the Ad (Creativeness); Attitude Toward the Ad (Empathy)-1; Attitude Toward the Ad (Empathy)-2; Attitude Toward the Ad (Entertaining); Attitude Toward the Ad (Familiarity); Attitude Toward the Ad (Informative); Attitude Toward the Ad (Interesting); Attitude Toward the Ad (Intrusiveness); Attitude Toward the Ad (Manipulative); Attitude Toward the Ad (Memorable); Attitude Toward the Ad (Overall); Attitude Toward the Ad (Receptiveness); Attitude Toward the Ad (Relevant News); Attitude Toward the Ad (Transformative). Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Marktonderzoek. gtt Consumentengedrag. gtt Meetmethoden. gtt |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. |
| title_alt | Compilation of multi-item measures for consumer behavior & advertising research Compilation of multi-item measures for consumer behavior and advertising research |
| title_auth | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. |
| title_exact_search | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. |
| title_full | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II. |
| title_fullStr | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II. |
| title_full_unstemmed | Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II. |
| title_short | Marketing scales handbook : |
| title_sort | marketing scales handbook a compilation of multi item measures for consumer behavior advertising research |
| title_sub | a compilation of multi-item measures for consumer behavior & advertising research. |
| topic | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Marktonderzoek. gtt Consumentengedrag. gtt Meetmethoden. gtt |
| topic_facet | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research Statistical methods Scaling (Social sciences) Marktonderzoek. Consumentengedrag. Meetmethoden. handbooks. Handbooks and manuals Handboeken (vorm) Handbooks and manuals. Guides et manuels. |
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