Verfügbarkeit: Marketing fashion /

Marketing fashion /:

'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Posner, Harriet
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Laurence King Pub., 2011.
Schriftenreihe:	Portfolio (Laurence King Publishing)
Schlagworte:	Fashion merchandising. Clothing trade. Fashion. Mode > Marchandisage. HEALTH & FITNESS > Beauty & Grooming. Clothing trade Fashion Fashion merchandising
Online-Zugang:	Volltext
Zusammenfassung:	'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Beschreibung:	Includes index.
Beschreibung:	1 online resource (224 pages) : illustrations (chiefly color)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781780670836 1780670834

Internformat

MARC


LEADER	00000cam a2200000Ma 4500
001	ZDB-4-EBA-ocn794493267
003	OCoLC
005	20241004212047.0
006	m o d
007	cr cn\|\|\|\|\|\|\|\|\|
008	120510s2011 enka ob 001 0 eng d
040			\|a E7B \|b eng \|e pn \|c E7B \|d YDXCP \|d OCLCO \|d OCLCQ \|d OSU \|d OCLCF \|d CNSPO \|d UMI \|d DEBBG \|d DEBSZ \|d IDEBK \|d EBLCP \|d N$T \|d VRC \|d OCLCQ \|d COO \|d OCLCQ \|d AGLDB \|d OCLCQ \|d VNS \|d OCLCQ \|d VTS \|d CEF \|d STF \|d WYU \|d OCLCQ \|d UAB \|d A6Q \|d DKC \|d AU@ \|d OCLCQ \|d M8D \|d OL$ \|d VT2 \|d OCLCQ \|d AJS \|d OCLCO \|d OCLCQ \|d OCLCO \|d OCLCL
019			\|a 883141086 \|a 1053880252 \|a 1083551056 \|a 1103254001
020			\|a 9781780670836 \|q (electronic bk.)
020			\|a 1780670834 \|q (electronic bk.)
020			\|z 9781780674322
020			\|z 1780674325
020			\|z 1856697231
020			\|z 9781856697231
035			\|a (OCoLC)794493267 \|z (OCoLC)883141086 \|z (OCoLC)1053880252 \|z (OCoLC)1083551056 \|z (OCoLC)1103254001
037			\|a CL0500000454 \|b Safari Books Online
050		4	\|a HD9940.A2 \|b P67 2011eb
072		7	\|a HEA \|x 003000 \|2 bisacsh
082	7		\|a 391/.00688 \|2 22
049			\|a MAIN
100	1		\|a Posner, Harriet. \|0 http://id.loc.gov/authorities/names/no2011153801
245	1	0	\|a Marketing fashion / \|c Harriet Posner.
260			\|a London : \|b Laurence King Pub., \|c 2011.
300			\|a 1 online resource (224 pages) : \|b illustrations (chiefly color)
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
490	1		\|a Portfolio
500			\|a Includes index.
505	0		\|a Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing.
520			\|a 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
504			\|a Includes bibliographical references and index.
650		0	\|a Fashion merchandising. \|0 http://id.loc.gov/authorities/subjects/sh85047384
650		0	\|a Clothing trade. \|0 http://id.loc.gov/authorities/subjects/sh85027174
650		0	\|a Fashion. \|0 http://id.loc.gov/authorities/subjects/sh85047377
650		6	\|a Mode \|x Marchandisage.
650		7	\|a HEALTH & FITNESS \|x Beauty & Grooming. \|2 bisacsh
650		7	\|a Clothing trade \|2 fast
650		7	\|a Fashion \|2 fast
650		7	\|a Fashion merchandising \|2 fast
758			\|i has work: \|a Marketing fashion (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCG8XXgmw6Xhfv8YVpwfMMX \|4 https://id.oclc.org/worldcat/ontology/hasWork
830		0	\|a Portfolio (Laurence King Publishing) \|0 http://id.loc.gov/authorities/names/no2006091523
856	4	0	\|l FWS01 \|p ZDB-4-EBA \|q FWS_PDA_EBA \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926121 \|3 Volltext
938			\|a EBL - Ebook Library \|b EBLB \|n EBL1876102
938			\|a ebrary \|b EBRY \|n ebr10556363
938			\|a EBSCOhost \|b EBSC \|n 926121
938			\|a ProQuest MyiLibrary Digital eBook Collection \|b IDEB \|n cis30154199
938			\|a YBP Library Services \|b YANK \|n 8872314
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBA
049			\|a DE-863

Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBA-ocn794493267
_version_	1816881796661379072
adam_text
any_adam_object
author	Posner, Harriet
author_GND	http://id.loc.gov/authorities/names/no2011153801
author_facet	Posner, Harriet
author_role
author_sort	Posner, Harriet
author_variant	h p hp
building	Verbundindex
bvnumber	localFWS
callnumber-first	H - Social Science
callnumber-label	HD9940
callnumber-raw	HD9940.A2 P67 2011eb
callnumber-search	HD9940.A2 P67 2011eb
callnumber-sort	HD 49940 A2 P67 42011EB
callnumber-subject	HD - Industries, Land Use, Labor
collection	ZDB-4-EBA
contents	Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing.
ctrlnum	(OCoLC)794493267
dewey-full	391/.00688
dewey-hundreds	300 - Social sciences
dewey-ones	391 - Costume and personal appearance
dewey-raw	391/.00688
dewey-search	391/.00688
dewey-sort	3391 3688
dewey-tens	390 - Customs, etiquette, folklore
discipline	Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03203cam a2200613Ma 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn794493267</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn\|\|\|\|\|\|\|\|\|</controlfield><controlfield tag="008">120510s2011 enka ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">E7B</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">E7B</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OSU</subfield><subfield code="d">OCLCF</subfield><subfield code="d">CNSPO</subfield><subfield code="d">UMI</subfield><subfield code="d">DEBBG</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">IDEBK</subfield><subfield code="d">EBLCP</subfield><subfield code="d">N$T</subfield><subfield code="d">VRC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">COO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VNS</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">CEF</subfield><subfield code="d">STF</subfield><subfield code="d">WYU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UAB</subfield><subfield code="d">A6Q</subfield><subfield code="d">DKC</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">M8D</subfield><subfield code="d">OL$</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AJS</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">883141086</subfield><subfield code="a">1053880252</subfield><subfield code="a">1083551056</subfield><subfield code="a">1103254001</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781780670836</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1780670834</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781780674322</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1780674325</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1856697231</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781856697231</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)794493267</subfield><subfield code="z">(OCoLC)883141086</subfield><subfield code="z">(OCoLC)1053880252</subfield><subfield code="z">(OCoLC)1083551056</subfield><subfield code="z">(OCoLC)1103254001</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">CL0500000454</subfield><subfield code="b">Safari Books Online</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD9940.A2</subfield><subfield code="b">P67 2011eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">HEA</subfield><subfield code="x">003000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">391/.00688</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Posner, Harriet.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2011153801</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing fashion /</subfield><subfield code="c">Harriet Posner.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">London :</subfield><subfield code="b">Laurence King Pub.,</subfield><subfield code="c">2011.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (224 pages) :</subfield><subfield code="b">illustrations (chiefly color)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Portfolio</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Fashion merchandising.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85047384</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Clothing trade.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85027174</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Fashion.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85047377</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Mode</subfield><subfield code="x">Marchandisage.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">HEALTH & FITNESS</subfield><subfield code="x">Beauty & Grooming.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Clothing trade</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Fashion</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Fashion merchandising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Marketing fashion (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCG8XXgmw6Xhfv8YVpwfMMX</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Portfolio (Laurence King Publishing)</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2006091523</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926121</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1876102</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10556363</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">926121</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis30154199</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">8872314</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
id	ZDB-4-EBA-ocn794493267
illustrated	Illustrated
indexdate	2024-11-27T13:18:25Z
institution	BVB
isbn	9781780670836 1780670834
language	English
oclc_num	794493267
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (224 pages) : illustrations (chiefly color)
psigel	ZDB-4-EBA
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Laurence King Pub.,
record_format	marc
series	Portfolio (Laurence King Publishing)
series2	Portfolio
spelling	Posner, Harriet. http://id.loc.gov/authorities/names/no2011153801 Marketing fashion / Harriet Posner. London : Laurence King Pub., 2011. 1 online resource (224 pages) : illustrations (chiefly color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Portfolio Includes index. Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing. 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. Includes bibliographical references and index. Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Clothing trade. http://id.loc.gov/authorities/subjects/sh85027174 Fashion. http://id.loc.gov/authorities/subjects/sh85047377 Mode Marchandisage. HEALTH & FITNESS Beauty & Grooming. bisacsh Clothing trade fast Fashion fast Fashion merchandising fast has work: Marketing fashion (Text) https://id.oclc.org/worldcat/entity/E39PCG8XXgmw6Xhfv8YVpwfMMX https://id.oclc.org/worldcat/ontology/hasWork Portfolio (Laurence King Publishing) http://id.loc.gov/authorities/names/no2006091523 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926121 Volltext
spellingShingle	Posner, Harriet Marketing fashion / Portfolio (Laurence King Publishing) Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing. Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Clothing trade. http://id.loc.gov/authorities/subjects/sh85027174 Fashion. http://id.loc.gov/authorities/subjects/sh85047377 Mode Marchandisage. HEALTH & FITNESS Beauty & Grooming. bisacsh Clothing trade fast Fashion fast Fashion merchandising fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85047384 http://id.loc.gov/authorities/subjects/sh85027174 http://id.loc.gov/authorities/subjects/sh85047377
title	Marketing fashion /
title_auth	Marketing fashion /
title_exact_search	Marketing fashion /
title_full	Marketing fashion / Harriet Posner.
title_fullStr	Marketing fashion / Harriet Posner.
title_full_unstemmed	Marketing fashion / Harriet Posner.
title_short	Marketing fashion /
title_sort	marketing fashion
topic	Fashion merchandising. http://id.loc.gov/authorities/subjects/sh85047384 Clothing trade. http://id.loc.gov/authorities/subjects/sh85027174 Fashion. http://id.loc.gov/authorities/subjects/sh85047377 Mode Marchandisage. HEALTH & FITNESS Beauty & Grooming. bisacsh Clothing trade fast Fashion fast Fashion merchandising fast
topic_facet	Fashion merchandising. Clothing trade. Fashion. Mode Marchandisage. HEALTH & FITNESS Beauty & Grooming. Clothing trade Fashion Fashion merchandising
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926121
work_keys_str_mv	AT posnerharriet marketingfashion

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge