Verfügbarkeit: Marketing Ethics.

Marketing Ethics.:

While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contri...

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Bibliographische Detailangaben
1. Verfasser:	Saucier, Rick D.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Lewiston : Edwin Mellen Press, 2008.
Schlagworte:	Marketing > Moral and ethical aspects. Advertising > Moral and ethical aspects. Marketing > Aspect moral. BUSINESS & ECONOMICS > Business Ethics. Advertising > Moral and ethical aspects Marketing > Moral and ethical aspects Wirtschaftsethik Marketing Commerce. Business & Economics. Marketing & Sales. Marketing > Ethik. Ethik > Marketing. Marketing. Werbung. Unternehmensethik.
Online-Zugang:	Volltext
Zusammenfassung:	While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices.
Beschreibung:	1 online resource (181 pages)
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references (pages 145-160) and index.
ISBN:	9780773421134 0773421130

Internformat

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spelling	Saucier, Rick D. http://id.loc.gov/authorities/names/n00090700 Marketing Ethics. Lewiston : Edwin Mellen Press, 2008. 1 online resource (181 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index. While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices. Print version record. Includes bibliographical references (pages 145-160) and index. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL English. Marketing Moral and ethical aspects. Advertising Moral and ethical aspects. Marketing Aspect moral. BUSINESS & ECONOMICS Business Ethics. bisacsh Advertising Moral and ethical aspects fast Marketing Moral and ethical aspects fast Wirtschaftsethik gnd http://d-nb.info/gnd/4066439-9 Marketing gnd Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc Marketing Ethik. idsbb Ethik Marketing. idsbb Marketing. idszbz Werbung. idszbz Unternehmensethik. idszbz has work: Marketing ethics (Text) https://id.oclc.org/worldcat/entity/E39PCGcTB9kfMPmBPKWKqXpTMd https://id.oclc.org/worldcat/ontology/hasWork Print version: Saucier, Rick D. Marketing Ethics. Lewiston : Edwin Mellen Press, ©2008 9780773451162 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450759 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450759 Volltext
spellingShingle	Saucier, Rick D. Marketing Ethics. Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index. Marketing Moral and ethical aspects. Advertising Moral and ethical aspects. Marketing Aspect moral. BUSINESS & ECONOMICS Business Ethics. bisacsh Advertising Moral and ethical aspects fast Marketing Moral and ethical aspects fast Wirtschaftsethik gnd http://d-nb.info/gnd/4066439-9 Marketing gnd Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc Marketing Ethik. idsbb Ethik Marketing. idsbb Marketing. idszbz Werbung. idszbz Unternehmensethik. idszbz
subject_GND	http://d-nb.info/gnd/4066439-9
title	Marketing Ethics.
title_auth	Marketing Ethics.
title_exact_search	Marketing Ethics.
title_full	Marketing Ethics.
title_fullStr	Marketing Ethics.
title_full_unstemmed	Marketing Ethics.
title_short	Marketing Ethics.
title_sort	marketing ethics
topic	Marketing Moral and ethical aspects. Advertising Moral and ethical aspects. Marketing Aspect moral. BUSINESS & ECONOMICS Business Ethics. bisacsh Advertising Moral and ethical aspects fast Marketing Moral and ethical aspects fast Wirtschaftsethik gnd http://d-nb.info/gnd/4066439-9 Marketing gnd Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc Marketing Ethik. idsbb Ethik Marketing. idsbb Marketing. idszbz Werbung. idszbz Unternehmensethik. idszbz
topic_facet	Marketing Moral and ethical aspects. Advertising Moral and ethical aspects. Marketing Aspect moral. BUSINESS & ECONOMICS Business Ethics. Advertising Moral and ethical aspects Marketing Moral and ethical aspects Wirtschaftsethik Marketing Commerce. Business & Economics. Marketing & Sales. Marketing Ethik. Ethik Marketing. Marketing. Werbung. Unternehmensethik.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450759
work_keys_str_mv	AT saucierrickd marketingethics

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