The Law of Reputation and Brands in the Asia Pacific.:
Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge :
Cambridge University Press,
2012.
|
| Schriftenreihe: | Cambridge intellectual property and information law.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies. |
| Beschreibung: | IV. The perspectives of Islam and Confucianism on dilution and moral rights. |
| Beschreibung: | 1 online resource (300 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781139084604 1139084607 1280394153 9781280394157 9781139336987 1139336983 1139340301 9781139340304 1139334417 9781139334419 1107230764 9781107230767 1139337858 9781139337854 9786613572073 6613572071 |
Internformat
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| 505 | 0 | |a Cover; The Law of Reputation and Brands in the Asia Pacific; Series; Title; Copyright; Contents; Notes on the contributors; Foreword; Editors' preface; Part I: Trade marks and brands; 1: What is the value of a brand to a firm?; I. Overview; II. Brands and reputation, a marketing perspective; III. Brands and reputation, strategic management; Brands and internal strategic alignment; Brands and strategic signalling; Brands and partners' strategies; IV. Brands and reputation: a legal perspective; The function protected by trade mark registration. | |
| 505 | 8 | |a TRIPS and the extent of protection granted to registered trade marksExtended protection for well-known trade marks; V. Concluding remarks; 2: The social benefits and costs of trade marks and brands; I. Introduction; II. Law and economics of trade marks and brands; III. Economic evidence on the social value of trade marks and brands; IV. Evidence from contested cases; Case 1: Coca-Cola's claim over 'World Famous in New Zealand'; Case 2: The US-Australian Ugh boots dispute; Case 3: The Cadbury 'purple' debate in Australia; Case 4: McDonald's versus MacTea in Singapore. | |
| 505 | 8 | |a Case 5: McDonald's versus 'McCurry' in MalaysiaV. Future research and policy; Key research need -- improving public knowledge about trade mark enforcement; Key policy issue -- identifying and addressing anti-competitive usage of brands; Self help -- actions by firms themselves; Part II: Personal reputation; 3: Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; I. Introduction; II. Right of publicity, passing off and defamation; (a) Right of publicity; (b) Passing off; (c) Defamation; III. Cultural studies -- deriving key insights. | |
| 505 | 8 | |a (A) The celebrity as defined by widespread public identification(b) The celebrity as a cultural sign; (c) Interim observations -- the celebrity brand; IV. The celebrity brand and passing off: a cultural-legal approach; (a) Goodwill and well-knownness of the contemporary celebrity; (b) Misrepresentation and affective transfer; V. Conclusions; 4: No personality rights for pop stars in Hong Kong?; The right of publicity and its American origins; Limited personality rights in Hong Kong; Fertile conditions for developing strong personality rights; Failure to provide strong personality rights. | |
| 505 | 8 | |a The future of personality rights in Hong KongConclusion; 5: Fashioning personality rights in Australia; Introduction; Reformist legislation; Common law 'incrementalism'; Part III: Brands and personality; 6: Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: Divergence and a cultural exploration; I. Introduction; II. Protecting reputation in trade mark law: the dilution debate; (a) Malaysia; (b) Singapore; III. Protecting reputation in copyright law: the moral rights debate; (a) Singapore; (b) Malaysia. | |
| 500 | |a IV. The perspectives of Islam and Confucianism on dilution and moral rights. | ||
| 520 | |a Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Brand name products |x Law and legislation |z Asia. | |
| 650 | 0 | |a Brand name products |x Law and legislation |z Pacific Area. | |
| 650 | 0 | |a Reputation (Law) |0 http://id.loc.gov/authorities/subjects/sh85112982 | |
| 650 | 0 | |a Libel and slander. | |
| 650 | 0 | |a Names, Personal |x Law and legislation. |0 http://id.loc.gov/authorities/subjects/sh85089624 | |
| 650 | 6 | |a Réputation (Droit) | |
| 650 | 7 | |a LAW |x Business & Financial. |2 bisacsh | |
| 650 | 7 | |a LAW |x Intellectual Property |x General. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Law and legislation |2 fast | |
| 650 | 7 | |a Libel and slander |2 fast | |
| 650 | 7 | |a Names, Personal |x Law and legislation |2 fast | |
| 650 | 7 | |a Reputation (Law) |2 fast | |
| 651 | 7 | |a Asia |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJxMpyjKQ9Jtm3jkjPBgKd | |
| 651 | 7 | |a Pacific Area |2 fast | |
| 700 | 1 | |a Richardson, Megan. | |
| 700 | 1 | |a Ng-Loy, Wee Loon. | |
| 776 | 0 | 8 | |i Print version: |a Kenyon, Andrew T. |t Law of Reputation and Brands in the Asia Pacific. |d Cambridge : Cambridge University Press, ©2012 |z 9781107017726 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn792684363 |
|---|---|
| _version_ | 1816881793021771777 |
| adam_text | |
| any_adam_object | |
| author | Kenyon, Andrew T. |
| author2 | Richardson, Megan Ng-Loy, Wee Loon |
| author2_role | |
| author2_variant | m r mr w l n l wln wlnl |
| author_facet | Kenyon, Andrew T. Richardson, Megan Ng-Loy, Wee Loon |
| author_role | |
| author_sort | Kenyon, Andrew T. |
| author_variant | a t k at atk |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | K - Law |
| callnumber-label | K1559 |
| callnumber-raw | K1559 .L39 2012 |
| callnumber-search | K1559 .L39 2012 |
| callnumber-sort | K 41559 L39 42012 |
| callnumber-subject | K - General Law |
| collection | ZDB-4-EBA |
| contents | Cover; The Law of Reputation and Brands in the Asia Pacific; Series; Title; Copyright; Contents; Notes on the contributors; Foreword; Editors' preface; Part I: Trade marks and brands; 1: What is the value of a brand to a firm?; I. Overview; II. Brands and reputation, a marketing perspective; III. Brands and reputation, strategic management; Brands and internal strategic alignment; Brands and strategic signalling; Brands and partners' strategies; IV. Brands and reputation: a legal perspective; The function protected by trade mark registration. TRIPS and the extent of protection granted to registered trade marksExtended protection for well-known trade marks; V. Concluding remarks; 2: The social benefits and costs of trade marks and brands; I. Introduction; II. Law and economics of trade marks and brands; III. Economic evidence on the social value of trade marks and brands; IV. Evidence from contested cases; Case 1: Coca-Cola's claim over 'World Famous in New Zealand'; Case 2: The US-Australian Ugh boots dispute; Case 3: The Cadbury 'purple' debate in Australia; Case 4: McDonald's versus MacTea in Singapore. Case 5: McDonald's versus 'McCurry' in MalaysiaV. Future research and policy; Key research need -- improving public knowledge about trade mark enforcement; Key policy issue -- identifying and addressing anti-competitive usage of brands; Self help -- actions by firms themselves; Part II: Personal reputation; 3: Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; I. Introduction; II. Right of publicity, passing off and defamation; (a) Right of publicity; (b) Passing off; (c) Defamation; III. Cultural studies -- deriving key insights. (A) The celebrity as defined by widespread public identification(b) The celebrity as a cultural sign; (c) Interim observations -- the celebrity brand; IV. The celebrity brand and passing off: a cultural-legal approach; (a) Goodwill and well-knownness of the contemporary celebrity; (b) Misrepresentation and affective transfer; V. Conclusions; 4: No personality rights for pop stars in Hong Kong?; The right of publicity and its American origins; Limited personality rights in Hong Kong; Fertile conditions for developing strong personality rights; Failure to provide strong personality rights. The future of personality rights in Hong KongConclusion; 5: Fashioning personality rights in Australia; Introduction; Reformist legislation; Common law 'incrementalism'; Part III: Brands and personality; 6: Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: Divergence and a cultural exploration; I. Introduction; II. Protecting reputation in trade mark law: the dilution debate; (a) Malaysia; (b) Singapore; III. Protecting reputation in copyright law: the moral rights debate; (a) Singapore; (b) Malaysia. |
| ctrlnum | (OCoLC)792684363 |
| dewey-full | 346.04/8 346.048 346.507 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 346 - Private law |
| dewey-raw | 346.04/8 346.048 346.507 |
| dewey-search | 346.04/8 346.048 346.507 |
| dewey-sort | 3346.04 18 |
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| discipline | Rechtswissenschaft |
| format | Electronic eBook |
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| geographic | Asia fast https://id.oclc.org/worldcat/entity/E39PBJxMpyjKQ9Jtm3jkjPBgKd Pacific Area fast |
| geographic_facet | Asia Pacific Area |
| id | ZDB-4-EBA-ocn792684363 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:18:21Z |
| institution | BVB |
| isbn | 9781139084604 1139084607 1280394153 9781280394157 9781139336987 1139336983 1139340301 9781139340304 1139334417 9781139334419 1107230764 9781107230767 1139337858 9781139337854 9786613572073 6613572071 |
| language | English |
| oclc_num | 792684363 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (300 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Cambridge University Press, |
| record_format | marc |
| series | Cambridge intellectual property and information law. |
| series2 | Cambridge Intellectual Property and Information Law ; |
| spelling | Kenyon, Andrew T. The Law of Reputation and Brands in the Asia Pacific. Cambridge : Cambridge University Press, 2012. 1 online resource (300 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Cambridge Intellectual Property and Information Law ; v. 16 Cover; The Law of Reputation and Brands in the Asia Pacific; Series; Title; Copyright; Contents; Notes on the contributors; Foreword; Editors' preface; Part I: Trade marks and brands; 1: What is the value of a brand to a firm?; I. Overview; II. Brands and reputation, a marketing perspective; III. Brands and reputation, strategic management; Brands and internal strategic alignment; Brands and strategic signalling; Brands and partners' strategies; IV. Brands and reputation: a legal perspective; The function protected by trade mark registration. TRIPS and the extent of protection granted to registered trade marksExtended protection for well-known trade marks; V. Concluding remarks; 2: The social benefits and costs of trade marks and brands; I. Introduction; II. Law and economics of trade marks and brands; III. Economic evidence on the social value of trade marks and brands; IV. Evidence from contested cases; Case 1: Coca-Cola's claim over 'World Famous in New Zealand'; Case 2: The US-Australian Ugh boots dispute; Case 3: The Cadbury 'purple' debate in Australia; Case 4: McDonald's versus MacTea in Singapore. Case 5: McDonald's versus 'McCurry' in MalaysiaV. Future research and policy; Key research need -- improving public knowledge about trade mark enforcement; Key policy issue -- identifying and addressing anti-competitive usage of brands; Self help -- actions by firms themselves; Part II: Personal reputation; 3: Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; I. Introduction; II. Right of publicity, passing off and defamation; (a) Right of publicity; (b) Passing off; (c) Defamation; III. Cultural studies -- deriving key insights. (A) The celebrity as defined by widespread public identification(b) The celebrity as a cultural sign; (c) Interim observations -- the celebrity brand; IV. The celebrity brand and passing off: a cultural-legal approach; (a) Goodwill and well-knownness of the contemporary celebrity; (b) Misrepresentation and affective transfer; V. Conclusions; 4: No personality rights for pop stars in Hong Kong?; The right of publicity and its American origins; Limited personality rights in Hong Kong; Fertile conditions for developing strong personality rights; Failure to provide strong personality rights. The future of personality rights in Hong KongConclusion; 5: Fashioning personality rights in Australia; Introduction; Reformist legislation; Common law 'incrementalism'; Part III: Brands and personality; 6: Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: Divergence and a cultural exploration; I. Introduction; II. Protecting reputation in trade mark law: the dilution debate; (a) Malaysia; (b) Singapore; III. Protecting reputation in copyright law: the moral rights debate; (a) Singapore; (b) Malaysia. IV. The perspectives of Islam and Confucianism on dilution and moral rights. Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies. Print version record. Includes bibliographical references and index. English. Brand name products Law and legislation Asia. Brand name products Law and legislation Pacific Area. Reputation (Law) http://id.loc.gov/authorities/subjects/sh85112982 Libel and slander. Names, Personal Law and legislation. http://id.loc.gov/authorities/subjects/sh85089624 Réputation (Droit) LAW Business & Financial. bisacsh LAW Intellectual Property General. bisacsh Brand name products Law and legislation fast Libel and slander fast Names, Personal Law and legislation fast Reputation (Law) fast Asia fast https://id.oclc.org/worldcat/entity/E39PBJxMpyjKQ9Jtm3jkjPBgKd Pacific Area fast Richardson, Megan. Ng-Loy, Wee Loon. Print version: Kenyon, Andrew T. Law of Reputation and Brands in the Asia Pacific. Cambridge : Cambridge University Press, ©2012 9781107017726 Cambridge intellectual property and information law. http://id.loc.gov/authorities/names/no2008010696 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=438986 Volltext |
| spellingShingle | Kenyon, Andrew T. The Law of Reputation and Brands in the Asia Pacific. Cambridge intellectual property and information law. Cover; The Law of Reputation and Brands in the Asia Pacific; Series; Title; Copyright; Contents; Notes on the contributors; Foreword; Editors' preface; Part I: Trade marks and brands; 1: What is the value of a brand to a firm?; I. Overview; II. Brands and reputation, a marketing perspective; III. Brands and reputation, strategic management; Brands and internal strategic alignment; Brands and strategic signalling; Brands and partners' strategies; IV. Brands and reputation: a legal perspective; The function protected by trade mark registration. TRIPS and the extent of protection granted to registered trade marksExtended protection for well-known trade marks; V. Concluding remarks; 2: The social benefits and costs of trade marks and brands; I. Introduction; II. Law and economics of trade marks and brands; III. Economic evidence on the social value of trade marks and brands; IV. Evidence from contested cases; Case 1: Coca-Cola's claim over 'World Famous in New Zealand'; Case 2: The US-Australian Ugh boots dispute; Case 3: The Cadbury 'purple' debate in Australia; Case 4: McDonald's versus MacTea in Singapore. Case 5: McDonald's versus 'McCurry' in MalaysiaV. Future research and policy; Key research need -- improving public knowledge about trade mark enforcement; Key policy issue -- identifying and addressing anti-competitive usage of brands; Self help -- actions by firms themselves; Part II: Personal reputation; 3: Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; I. Introduction; II. Right of publicity, passing off and defamation; (a) Right of publicity; (b) Passing off; (c) Defamation; III. Cultural studies -- deriving key insights. (A) The celebrity as defined by widespread public identification(b) The celebrity as a cultural sign; (c) Interim observations -- the celebrity brand; IV. The celebrity brand and passing off: a cultural-legal approach; (a) Goodwill and well-knownness of the contemporary celebrity; (b) Misrepresentation and affective transfer; V. Conclusions; 4: No personality rights for pop stars in Hong Kong?; The right of publicity and its American origins; Limited personality rights in Hong Kong; Fertile conditions for developing strong personality rights; Failure to provide strong personality rights. The future of personality rights in Hong KongConclusion; 5: Fashioning personality rights in Australia; Introduction; Reformist legislation; Common law 'incrementalism'; Part III: Brands and personality; 6: Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: Divergence and a cultural exploration; I. Introduction; II. Protecting reputation in trade mark law: the dilution debate; (a) Malaysia; (b) Singapore; III. Protecting reputation in copyright law: the moral rights debate; (a) Singapore; (b) Malaysia. Brand name products Law and legislation Asia. Brand name products Law and legislation Pacific Area. Reputation (Law) http://id.loc.gov/authorities/subjects/sh85112982 Libel and slander. Names, Personal Law and legislation. http://id.loc.gov/authorities/subjects/sh85089624 Réputation (Droit) LAW Business & Financial. bisacsh LAW Intellectual Property General. bisacsh Brand name products Law and legislation fast Libel and slander fast Names, Personal Law and legislation fast Reputation (Law) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85112982 http://id.loc.gov/authorities/subjects/sh85089624 |
| title | The Law of Reputation and Brands in the Asia Pacific. |
| title_auth | The Law of Reputation and Brands in the Asia Pacific. |
| title_exact_search | The Law of Reputation and Brands in the Asia Pacific. |
| title_full | The Law of Reputation and Brands in the Asia Pacific. |
| title_fullStr | The Law of Reputation and Brands in the Asia Pacific. |
| title_full_unstemmed | The Law of Reputation and Brands in the Asia Pacific. |
| title_short | The Law of Reputation and Brands in the Asia Pacific. |
| title_sort | law of reputation and brands in the asia pacific |
| topic | Brand name products Law and legislation Asia. Brand name products Law and legislation Pacific Area. Reputation (Law) http://id.loc.gov/authorities/subjects/sh85112982 Libel and slander. Names, Personal Law and legislation. http://id.loc.gov/authorities/subjects/sh85089624 Réputation (Droit) LAW Business & Financial. bisacsh LAW Intellectual Property General. bisacsh Brand name products Law and legislation fast Libel and slander fast Names, Personal Law and legislation fast Reputation (Law) fast |
| topic_facet | Brand name products Law and legislation Asia. Brand name products Law and legislation Pacific Area. Reputation (Law) Libel and slander. Names, Personal Law and legislation. Réputation (Droit) LAW Business & Financial. LAW Intellectual Property General. Brand name products Law and legislation Libel and slander Names, Personal Law and legislation Asia Pacific Area |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=438986 |
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