Scientific discourse and the rhetoric of globalization :: the impact of culture and language /

The rhetorical practices involved with the dissemination of scientific discourse are shifting. Addressing these changes, this book places the discourse of science in an increasingly multilingual and multicultural academic area. It contests monolingual assumptions informing scientific discourse, call...

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1. Verfasser: Pérez-Llantada, Carmen
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London ; New York : Continuum International Pub., ©2012.
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Zusammenfassung:The rhetorical practices involved with the dissemination of scientific discourse are shifting. Addressing these changes, this book places the discourse of science in an increasingly multilingual and multicultural academic area. It contests monolingual assumptions informing scientific discourse, calling attention to emerging glocal discourses that make hybrids of the standard globalized and local academic English norms. English clearly has a hegemonic role as the lingua franca of global academia; this book conducts an intercultural rhetorical and textographic analysis to compare how Anglophone a.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9781441159830
1441159835
144118872X
9781441188724
1441187383
9781441187383

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