Rating the audience :: the business of media /
"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreeme...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, N.Y. :
Bloomsbury Academic,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description |
| Beschreibung: | 1 online resource (xvi, 272 pages) : illustrations, map |
| Bibliographie: | Includes bibliographical references (pages 256-267) and index. |
| ISBN: | 9781849663427 1849663424 9781849663410 1849663416 9781849664615 1849664617 9781849664608 1849664609 9781849664622 1849664625 |
Internformat
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| 100 | 1 | |a Balnaves, Mark. | |
| 245 | 1 | 0 | |a Rating the audience : |b the business of media / |c Mark Balnaves, Tom O'Regan and Ben Goldsmith. |
| 260 | |a London ; |a New York, N.Y. : |b Bloomsbury Academic, |c 2011. | ||
| 300 | |a 1 online resource (xvi, 272 pages) : |b illustrations, map | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 504 | |a Includes bibliographical references (pages 256-267) and index. | ||
| 505 | 0 | 0 | |t Why the Ratings Are Important -- |t The Convention -- |t The Panel and the Survey -- |t The Audit -- |t The Technologies of Counting -- |t The Ratings Provider -- |t The Networks (and Other Media Providers) -- |t Advertisers and Media Planners -- |t The Audience -- |t The Critics -- |t The Future of Ratings. |
| 520 | |a "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Mass media |x Ratings and rankings. |0 http://id.loc.gov/authorities/subjects/sh96009910 | |
| 650 | 0 | |a Mass media |x Audiences. |0 http://id.loc.gov/authorities/subjects/sh85081864 | |
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| 700 | 1 | |a O'Regan, Tom. | |
| 700 | 1 | |a Goldsmith, Ben, |d 1967- |1 https://id.oclc.org/worldcat/entity/E39PCjyBrfWPdPjhxJJFCdmyBP |0 http://id.loc.gov/authorities/names/n2004047557 | |
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Datensatz im Suchindex
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| _version_ | 1816881788589441024 |
| adam_text | |
| any_adam_object | |
| author | Balnaves, Mark |
| author2 | O'Regan, Tom Goldsmith, Ben, 1967- |
| author2_role | |
| author2_variant | t o to b g bg |
| author_GND | http://id.loc.gov/authorities/names/n2004047557 |
| author_facet | Balnaves, Mark O'Regan, Tom Goldsmith, Ben, 1967- |
| author_role | |
| author_sort | Balnaves, Mark |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | P - Language and Literature |
| callnumber-label | P96 |
| callnumber-raw | P96.R36 B35 2011eb |
| callnumber-search | P96.R36 B35 2011eb |
| callnumber-sort | P 296 R36 B35 42011EB |
| callnumber-subject | P - Philology and Linguistics |
| collection | ZDB-4-EBA |
| contents | Why the Ratings Are Important -- The Convention -- The Panel and the Survey -- The Audit -- The Technologies of Counting -- The Ratings Provider -- The Networks (and Other Media Providers) -- Advertisers and Media Planners -- The Audience -- The Critics -- The Future of Ratings. |
| ctrlnum | (OCoLC)779696131 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn779696131 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:18:17Z |
| institution | BVB |
| isbn | 9781849663427 1849663424 9781849663410 1849663416 9781849664615 1849664617 9781849664608 1849664609 9781849664622 1849664625 |
| language | English |
| oclc_num | 779696131 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 272 pages) : illustrations, map |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Bloomsbury Academic, |
| record_format | marc |
| spelling | Balnaves, Mark. Rating the audience : the business of media / Mark Balnaves, Tom O'Regan and Ben Goldsmith. London ; New York, N.Y. : Bloomsbury Academic, 2011. 1 online resource (xvi, 272 pages) : illustrations, map text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references (pages 256-267) and index. Why the Ratings Are Important -- The Convention -- The Panel and the Survey -- The Audit -- The Technologies of Counting -- The Ratings Provider -- The Networks (and Other Media Providers) -- Advertisers and Media Planners -- The Audience -- The Critics -- The Future of Ratings. "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description Print version record. Mass media Ratings and rankings. http://id.loc.gov/authorities/subjects/sh96009910 Mass media Audiences. http://id.loc.gov/authorities/subjects/sh85081864 Médias Classement. Médias Publics. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences fast Mass media Ratings and rankings fast O'Regan, Tom. Goldsmith, Ben, 1967- https://id.oclc.org/worldcat/entity/E39PCjyBrfWPdPjhxJJFCdmyBP http://id.loc.gov/authorities/names/n2004047557 Print version: 9786613479143 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=411572 Volltext |
| spellingShingle | Balnaves, Mark Rating the audience : the business of media / Why the Ratings Are Important -- The Convention -- The Panel and the Survey -- The Audit -- The Technologies of Counting -- The Ratings Provider -- The Networks (and Other Media Providers) -- Advertisers and Media Planners -- The Audience -- The Critics -- The Future of Ratings. Mass media Ratings and rankings. http://id.loc.gov/authorities/subjects/sh96009910 Mass media Audiences. http://id.loc.gov/authorities/subjects/sh85081864 Médias Classement. Médias Publics. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences fast Mass media Ratings and rankings fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96009910 http://id.loc.gov/authorities/subjects/sh85081864 |
| title | Rating the audience : the business of media / |
| title_alt | Why the Ratings Are Important -- The Convention -- The Panel and the Survey -- The Audit -- The Technologies of Counting -- The Ratings Provider -- The Networks (and Other Media Providers) -- Advertisers and Media Planners -- The Audience -- The Critics -- The Future of Ratings. |
| title_auth | Rating the audience : the business of media / |
| title_exact_search | Rating the audience : the business of media / |
| title_full | Rating the audience : the business of media / Mark Balnaves, Tom O'Regan and Ben Goldsmith. |
| title_fullStr | Rating the audience : the business of media / Mark Balnaves, Tom O'Regan and Ben Goldsmith. |
| title_full_unstemmed | Rating the audience : the business of media / Mark Balnaves, Tom O'Regan and Ben Goldsmith. |
| title_short | Rating the audience : |
| title_sort | rating the audience the business of media |
| title_sub | the business of media / |
| topic | Mass media Ratings and rankings. http://id.loc.gov/authorities/subjects/sh96009910 Mass media Audiences. http://id.loc.gov/authorities/subjects/sh85081864 Médias Classement. Médias Publics. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences fast Mass media Ratings and rankings fast |
| topic_facet | Mass media Ratings and rankings. Mass media Audiences. Médias Classement. Médias Publics. SOCIAL SCIENCE Media Studies. Mass media Audiences Mass media Ratings and rankings |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=411572 |
| work_keys_str_mv | AT balnavesmark ratingtheaudiencethebusinessofmedia AT oregantom ratingtheaudiencethebusinessofmedia AT goldsmithben ratingtheaudiencethebusinessofmedia |