The Cultural Context in Business Communication.:

The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value o...

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Bibliographische Detailangaben
1. Verfasser: Niemeier, Susanne
Weitere Verfasser: Campbell, Charles P., Dirven, René
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam/Philadelphia : John Benjamins Pub. Co., 1998.
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Zusammenfassung:The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast Engli.
Beschreibung:Risk-taking propensity.
Beschreibung:1 online resource (276 pages)
Bibliographie:Includes bibliographical references and indexes.
ISBN:9789027273963
9027273960
1280879599
9781280879593
9786613720900
6613720909

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