Commodity activism :: cultural resistance in neoliberal times /

Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: th...

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Weitere Verfasser: Mukherjee, Roopali (HerausgeberIn), Banet-Weiser, Sarah, 1966- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : New York University Press, ©2012.
Schriftenreihe:Critical cultural communication.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism."
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9780814764022
0814764029
9780814763018
0814763014

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