The rhetoric of soft power :: public diplomacy in global contexts /

"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Hayden, Craig, 1972-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Lanham, Md. : Lexington Books, 2012.
Schriftenreihe:Lexington studies in political communication.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country"--Provided by publisher.
Beschreibung:1 online resource (vii, 300 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9780739142608
0739142607

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