Experimental auctions :: methods and applications in economic and marketing research /

"Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product succes...

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Bibliographische Detailangaben
1. Verfasser: Lusk, Jayson
Weitere Verfasser: Shogren, Jason F.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge ; New York : Cambridge University Press, 2007.
Schriftenreihe:Quantitative methods for applied economics and business research.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values
Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource for graduate students, practitioners, and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research."--Jacket
Beschreibung:1 online resource (xii, 304 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 279-296) and index.
ISBN:9781139129237
1139129236
9780511611261
0511611269

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