Six degrees of social influence :: science, application, and the psychology of Robert Cialdini /

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geograp...

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Weitere Verfasser: Kenrick, Douglas T., Goldstein, Noah J., Braver, Sanford L.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford ; New York : Oxford University Press, 2012.
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Online-Zugang:Volltext
Zusammenfassung:Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research are.
Beschreibung:1 online resource (xiii, 185 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9780199876686
0199876681
1283427737
9781283427739
9780190255916
0190255919
9780199313976
0199313970

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