Advances in business and management forecasting.: Vol. 8 /

Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision...

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Bibliographische Detailangaben
Weitere Verfasser: Lawrence, Kenneth D., Klimberg, Ronald K.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley, U.K. : Emerald, 2011.
Schriftenreihe:Advances in business and management forecasting.
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Zusammenfassung:Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
Beschreibung:1 online resource (viii, 208 pages) : illustrations
ISBN:9780857249609
0857249606
1283406357
9781283406352
9780857249593
0857249592
9786613406354
661340635X
ISSN:1477-4070

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