Social media for engineers and scientists /:
Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Momentum Press,
©2012.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really need social media? Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better "right brain" skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today. |
| Beschreibung: | Title from PDF title page (viewed December 13, 2011). |
| Beschreibung: | 1 online resource (vii, 227 pages) :) |
| Bibliographie: | Includes bibliographical references (pages 219-227). |
| ISBN: | 1606502530 9781606502532 1283895889 9781283895880 |
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| 100 | 1 | |a DiPietro, Jon. | |
| 245 | 1 | 0 | |a Social media for engineers and scientists / |c Jon DiPietro. |
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |b Momentum Press, |c ©2012. | ||
| 300 | |a 1 online resource (vii, 227 pages) :) | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Title from PDF title page (viewed December 13, 2011). | ||
| 504 | |a Includes bibliographical references (pages 219-227). | ||
| 505 | 0 | |a Notes on the text -- Preface. | |
| 505 | 8 | |a Part 1. You, two point oh! -- Chapter 1. Content is king -- And the nerds said, "Let there be content" -- The road to hell is paved with content sharing -- It takes a village to make a filter -- Summary -- Chapter 2. How did we get here? -- The web as a platform -- Free-king out -- The long tail -- Social media is boring -- Five rules for the next generation of content -- Summary -- Chapter 3. You are what you produce -- Woe to the gatekeepers, an endangered species -- Trust agents to the rescue -- "Your 2.0" should be your New Year's resolution -- Inflection point -- Old media gets new: a case study in remarkable content -- Summary -- Chapter 4. If I only had a (whole) brain -- A whole new mind -- Picture this -- SUCCES -- Summary. | |
| 505 | 8 | |a Part 2. The skills -- Chapter 5. Get your gear ready -- Welcome to the machine -- Executing the playbook -- Permission to be remarkable -- Summary -- Chapter 6. Web apprentice -- Creating a huge digital footprint -- Do you have a flag? -- Master of your domain -- Domain, web, and e-mail hosting explained -- Just add water -- Kick it up a notch -- Summary -- Chapter 7. Designer -- Thanks for the visual -- Simplicity and restraint -- Avoid crap with CRAP -- Typography -- Color -- Summary -- Chapter 8. Storyteller -- If I only had a story -- When logic fails, try emotion -- Ancient Chinese secret -- Designing with words -- Baiting, hooking, and reeling -- Summary -- Chapter 9. Marketer -- Red pill or blue pill? -- Be yourself. Everyone else is taken -- Nobody cares -- Interview with Brian Halligan -- Chapter 10. Putting it together -- If you build it -- Now what? -- Go forth and fail. | |
| 505 | 8 | |a Resources -- Recommended reading -- References. | |
| 520 | 3 | |a Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really need social media? Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better "right brain" skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today. | |
| 546 | |a English. | ||
| 650 | 0 | |a Social media. |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
| 650 | 0 | |a Communication in engineering. |0 http://id.loc.gov/authorities/subjects/sh86001360 | |
| 650 | 2 | |a Social Media |0 https://id.nlm.nih.gov/mesh/D061108 | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Communication en ingénierie. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a COMPUTERS |x Networking |x Intranets & Extranets. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Web |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in engineering |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 758 | |i has work: |a Social Media for Engineers and Scientists (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3FMCkxWrbXYpFCWQT4kQq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
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| _version_ | 1826941670887784448 |
| adam_text | |
| any_adam_object | |
| author | DiPietro, Jon |
| author_facet | DiPietro, Jon |
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| callnumber-subject | TA - General and Civil Engineering |
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| contents | Notes on the text -- Preface. Part 1. You, two point oh! -- Chapter 1. Content is king -- And the nerds said, "Let there be content" -- The road to hell is paved with content sharing -- It takes a village to make a filter -- Summary -- Chapter 2. How did we get here? -- The web as a platform -- Free-king out -- The long tail -- Social media is boring -- Five rules for the next generation of content -- Summary -- Chapter 3. You are what you produce -- Woe to the gatekeepers, an endangered species -- Trust agents to the rescue -- "Your 2.0" should be your New Year's resolution -- Inflection point -- Old media gets new: a case study in remarkable content -- Summary -- Chapter 4. If I only had a (whole) brain -- A whole new mind -- Picture this -- SUCCES -- Summary. Part 2. The skills -- Chapter 5. Get your gear ready -- Welcome to the machine -- Executing the playbook -- Permission to be remarkable -- Summary -- Chapter 6. Web apprentice -- Creating a huge digital footprint -- Do you have a flag? -- Master of your domain -- Domain, web, and e-mail hosting explained -- Just add water -- Kick it up a notch -- Summary -- Chapter 7. Designer -- Thanks for the visual -- Simplicity and restraint -- Avoid crap with CRAP -- Typography -- Color -- Summary -- Chapter 8. Storyteller -- If I only had a story -- When logic fails, try emotion -- Ancient Chinese secret -- Designing with words -- Baiting, hooking, and reeling -- Summary -- Chapter 9. Marketer -- Red pill or blue pill? -- Be yourself. Everyone else is taken -- Nobody cares -- Interview with Brian Halligan -- Chapter 10. Putting it together -- If you build it -- Now what? -- Go forth and fail. Resources -- Recommended reading -- References. |
| ctrlnum | (OCoLC)768373939 |
| dewey-full | 004.67802462 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 004 - Computer science |
| dewey-raw | 004.67802462 |
| dewey-search | 004.67802462 |
| dewey-sort | 14.67802462 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn768373939 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:15:49Z |
| institution | BVB |
| isbn | 1606502530 9781606502532 1283895889 9781283895880 |
| language | English |
| oclc_num | 768373939 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (vii, 227 pages) :) |
| psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Momentum Press, |
| record_format | marc |
| spelling | DiPietro, Jon. Social media for engineers and scientists / Jon DiPietro. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Momentum Press, ©2012. 1 online resource (vii, 227 pages) :) text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from PDF title page (viewed December 13, 2011). Includes bibliographical references (pages 219-227). Notes on the text -- Preface. Part 1. You, two point oh! -- Chapter 1. Content is king -- And the nerds said, "Let there be content" -- The road to hell is paved with content sharing -- It takes a village to make a filter -- Summary -- Chapter 2. How did we get here? -- The web as a platform -- Free-king out -- The long tail -- Social media is boring -- Five rules for the next generation of content -- Summary -- Chapter 3. You are what you produce -- Woe to the gatekeepers, an endangered species -- Trust agents to the rescue -- "Your 2.0" should be your New Year's resolution -- Inflection point -- Old media gets new: a case study in remarkable content -- Summary -- Chapter 4. If I only had a (whole) brain -- A whole new mind -- Picture this -- SUCCES -- Summary. Part 2. The skills -- Chapter 5. Get your gear ready -- Welcome to the machine -- Executing the playbook -- Permission to be remarkable -- Summary -- Chapter 6. Web apprentice -- Creating a huge digital footprint -- Do you have a flag? -- Master of your domain -- Domain, web, and e-mail hosting explained -- Just add water -- Kick it up a notch -- Summary -- Chapter 7. Designer -- Thanks for the visual -- Simplicity and restraint -- Avoid crap with CRAP -- Typography -- Color -- Summary -- Chapter 8. Storyteller -- If I only had a story -- When logic fails, try emotion -- Ancient Chinese secret -- Designing with words -- Baiting, hooking, and reeling -- Summary -- Chapter 9. Marketer -- Red pill or blue pill? -- Be yourself. Everyone else is taken -- Nobody cares -- Interview with Brian Halligan -- Chapter 10. Putting it together -- If you build it -- Now what? -- Go forth and fail. Resources -- Recommended reading -- References. Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really need social media? Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better "right brain" skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today. English. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Communication in engineering. http://id.loc.gov/authorities/subjects/sh86001360 Social Media https://id.nlm.nih.gov/mesh/D061108 Médias sociaux. Communication en ingénierie. social media. aat COMPUTERS Networking Intranets & Extranets. bisacsh COMPUTERS Web General. bisacsh Communication in engineering fast Social media fast has work: Social Media for Engineers and Scientists (Text) https://id.oclc.org/worldcat/entity/E39PD3FMCkxWrbXYpFCWQT4kQq https://id.oclc.org/worldcat/ontology/hasWork Print version: 1606502514 9781606502518 |
| spellingShingle | DiPietro, Jon Social media for engineers and scientists / Notes on the text -- Preface. Part 1. You, two point oh! -- Chapter 1. Content is king -- And the nerds said, "Let there be content" -- The road to hell is paved with content sharing -- It takes a village to make a filter -- Summary -- Chapter 2. How did we get here? -- The web as a platform -- Free-king out -- The long tail -- Social media is boring -- Five rules for the next generation of content -- Summary -- Chapter 3. You are what you produce -- Woe to the gatekeepers, an endangered species -- Trust agents to the rescue -- "Your 2.0" should be your New Year's resolution -- Inflection point -- Old media gets new: a case study in remarkable content -- Summary -- Chapter 4. If I only had a (whole) brain -- A whole new mind -- Picture this -- SUCCES -- Summary. Part 2. The skills -- Chapter 5. Get your gear ready -- Welcome to the machine -- Executing the playbook -- Permission to be remarkable -- Summary -- Chapter 6. Web apprentice -- Creating a huge digital footprint -- Do you have a flag? -- Master of your domain -- Domain, web, and e-mail hosting explained -- Just add water -- Kick it up a notch -- Summary -- Chapter 7. Designer -- Thanks for the visual -- Simplicity and restraint -- Avoid crap with CRAP -- Typography -- Color -- Summary -- Chapter 8. Storyteller -- If I only had a story -- When logic fails, try emotion -- Ancient Chinese secret -- Designing with words -- Baiting, hooking, and reeling -- Summary -- Chapter 9. Marketer -- Red pill or blue pill? -- Be yourself. Everyone else is taken -- Nobody cares -- Interview with Brian Halligan -- Chapter 10. Putting it together -- If you build it -- Now what? -- Go forth and fail. Resources -- Recommended reading -- References. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Communication in engineering. http://id.loc.gov/authorities/subjects/sh86001360 Social Media https://id.nlm.nih.gov/mesh/D061108 Médias sociaux. Communication en ingénierie. social media. aat COMPUTERS Networking Intranets & Extranets. bisacsh COMPUTERS Web General. bisacsh Communication in engineering fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2006007023 http://id.loc.gov/authorities/subjects/sh86001360 https://id.nlm.nih.gov/mesh/D061108 |
| title | Social media for engineers and scientists / |
| title_auth | Social media for engineers and scientists / |
| title_exact_search | Social media for engineers and scientists / |
| title_full | Social media for engineers and scientists / Jon DiPietro. |
| title_fullStr | Social media for engineers and scientists / Jon DiPietro. |
| title_full_unstemmed | Social media for engineers and scientists / Jon DiPietro. |
| title_short | Social media for engineers and scientists / |
| title_sort | social media for engineers and scientists |
| topic | Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Communication in engineering. http://id.loc.gov/authorities/subjects/sh86001360 Social Media https://id.nlm.nih.gov/mesh/D061108 Médias sociaux. Communication en ingénierie. social media. aat COMPUTERS Networking Intranets & Extranets. bisacsh COMPUTERS Web General. bisacsh Communication in engineering fast Social media fast |
| topic_facet | Social media. Communication in engineering. Social Media Médias sociaux. Communication en ingénierie. social media. COMPUTERS Networking Intranets & Extranets. COMPUTERS Web General. Communication in engineering Social media |
| work_keys_str_mv | AT dipietrojon socialmediaforengineersandscientists |