Tuning into mom :: understanding America's most powerful consumer /
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these compa...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
West Lafayette, Ind. :
Purdue University Press,
©2011.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages;from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1612491707 9781612491707 9781612491714 1612491715 1283283859 9781283283854 |
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| 245 | 1 | 0 | |a Tuning into mom : |b understanding America's most powerful consumer / |c Michal Clements and Teri Lucie Thompson. |
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| 505 | 0 | |a Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions. | |
| 520 | |a American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages;from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy. | ||
| 588 | 0 | |a Print version record. | |
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| adam_text | |
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| author | Clements, Michal, 1963- |
| author2 | Thompson, Teri Lucie, 1956- |
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| author_GND | http://id.loc.gov/authorities/names/n2011037425 http://id.loc.gov/authorities/names/n2011037428 |
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| contents | Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions. |
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| discipline | Soziologie |
| format | Electronic eBook |
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| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn768167296 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:18:08Z |
| institution | BVB |
| isbn | 1612491707 9781612491707 9781612491714 1612491715 1283283859 9781283283854 |
| language | English |
| lccn | 2011023368 |
| oclc_num | 768167296 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Purdue University Press, |
| record_format | marc |
| spelling | Clements, Michal, 1963- https://id.oclc.org/worldcat/entity/E39PCjGJbvv6XVBWW88Hkh3jP3 http://id.loc.gov/authorities/names/n2011037425 Tuning into mom : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson. West Lafayette, Ind. : Purdue University Press, ©2011. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions. American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages;from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy. Print version record. Mothers United States Attitudes. Consumer behavior United States. Consumers' preferences United States. Relationship marketing United States. Mères États-Unis Attitudes. Consommateurs Comportement États-Unis. Consommateurs Préférences États-Unis. Marketing relationnel États-Unis. BUSINESS & ECONOMICS. bisacsh General. bisacsh FAMILY & RELATIONSHIPS Parenting Motherhood. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer behavior fast Consumers' preferences fast Mothers Attitudes fast Relationship marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Thompson, Teri Lucie, 1956- https://id.oclc.org/worldcat/entity/E39PCjKMp9dpYHVwwGbVy9W4Md http://id.loc.gov/authorities/names/n2011037428 has work: Tuning into mom (Text) https://id.oclc.org/worldcat/entity/E39PCFKktFtf9PxybT37HJQxMq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9786613283856 (DLC) 2011023368 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=493416 Volltext |
| spellingShingle | Clements, Michal, 1963- Tuning into mom : understanding America's most powerful consumer / Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion : brand sweet spots and actions. Mothers United States Attitudes. Consumer behavior United States. Consumers' preferences United States. Relationship marketing United States. Mères États-Unis Attitudes. Consommateurs Comportement États-Unis. Consommateurs Préférences États-Unis. Marketing relationnel États-Unis. BUSINESS & ECONOMICS. bisacsh General. bisacsh FAMILY & RELATIONSHIPS Parenting Motherhood. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer behavior fast Consumers' preferences fast Mothers Attitudes fast Relationship marketing fast |
| title | Tuning into mom : understanding America's most powerful consumer / |
| title_auth | Tuning into mom : understanding America's most powerful consumer / |
| title_exact_search | Tuning into mom : understanding America's most powerful consumer / |
| title_full | Tuning into mom : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson. |
| title_fullStr | Tuning into mom : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson. |
| title_full_unstemmed | Tuning into mom : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson. |
| title_short | Tuning into mom : |
| title_sort | tuning into mom understanding america s most powerful consumer |
| title_sub | understanding America's most powerful consumer / |
| topic | Mothers United States Attitudes. Consumer behavior United States. Consumers' preferences United States. Relationship marketing United States. Mères États-Unis Attitudes. Consommateurs Comportement États-Unis. Consommateurs Préférences États-Unis. Marketing relationnel États-Unis. BUSINESS & ECONOMICS. bisacsh General. bisacsh FAMILY & RELATIONSHIPS Parenting Motherhood. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh Consumer behavior fast Consumers' preferences fast Mothers Attitudes fast Relationship marketing fast |
| topic_facet | Mothers United States Attitudes. Consumer behavior United States. Consumers' preferences United States. Relationship marketing United States. Mères États-Unis Attitudes. Consommateurs Comportement États-Unis. Consommateurs Préférences États-Unis. Marketing relationnel États-Unis. BUSINESS & ECONOMICS. General. FAMILY & RELATIONSHIPS Parenting Motherhood. BUSINESS & ECONOMICS Marketing Research. BUSINESS & ECONOMICS / Marketing / Research Consumer behavior Consumers' preferences Mothers Attitudes Relationship marketing United States |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=493416 |
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