Secrets of Success in Brand Licensing.:
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, desig...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Luton :
Andrews UK,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never bee ... |
| Beschreibung: | 1 online resource (213 pages) |
| ISBN: | 9781908218964 1908218967 |
Internformat
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| 505 | 0 | |a Cover; Contents; Front Matter; Title Page; Publisher Information; Foreword; Preface; About the Authors; Acknowledgements; Part 1: Marketing; Introduction To Marketing; The Marketing Mix; Market Segmentation; Brands and Brand Extension; Brand Licensing; Part 2: The Key Players; The Licensor; The Licensing Agent; The Licensee; Retail; Part 3: Successful Licensing Programmes; Design; Smiley; Hello Kitty; Entertainment; Peppa Pig; Moshi Monsters; Celebrity; Paris Hilton; An IMG Licensing Case Study: Pelé Sports; Sport; Arsenal Football Club; Extreme Hotels; Toys; Publishing; Walker Books. | |
| 505 | 8 | |a Thomas and FriendsWhere's Wally?; The Beano; Institution / Charity; Royal Navy; RSPCA; Part 4: Marketing Tools; Consumer Insight (Market Research); PR (Public Relations); Sponsorship; Sales Promotions; Advertising and Social Media; Social Media; Trade Shows & Sources of Information; Trade Shows; Trade Press; Trade Associations; CIM; Part 5: Financial and Legal Tools; Brand Valuation; Royalties; IP / Legal; Anti-Counterfeit; End Matter; Glossary; Bibliography; Also Available. | |
| 520 | |a Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never bee ... | ||
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| 776 | 0 | 8 | |i Print version: |a Levy, Andrew. |t Secrets of Success in Brand Licensing. |d Luton : Andrews UK, ©2011 |z 9781908218957 |
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| contents | Cover; Contents; Front Matter; Title Page; Publisher Information; Foreword; Preface; About the Authors; Acknowledgements; Part 1: Marketing; Introduction To Marketing; The Marketing Mix; Market Segmentation; Brands and Brand Extension; Brand Licensing; Part 2: The Key Players; The Licensor; The Licensing Agent; The Licensee; Retail; Part 3: Successful Licensing Programmes; Design; Smiley; Hello Kitty; Entertainment; Peppa Pig; Moshi Monsters; Celebrity; Paris Hilton; An IMG Licensing Case Study: Pelé Sports; Sport; Arsenal Football Club; Extreme Hotels; Toys; Publishing; Walker Books. Thomas and FriendsWhere's Wally?; The Beano; Institution / Charity; Royal Navy; RSPCA; Part 4: Marketing Tools; Consumer Insight (Market Research); PR (Public Relations); Sponsorship; Sales Promotions; Advertising and Social Media; Social Media; Trade Shows & Sources of Information; Trade Shows; Trade Press; Trade Associations; CIM; Part 5: Financial and Legal Tools; Brand Valuation; Royalties; IP / Legal; Anti-Counterfeit; End Matter; Glossary; Bibliography; Also Available. |
| ctrlnum | (OCoLC)763157485 |
| dewey-full | 658.8/27 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| id | ZDB-4-EBA-ocn763157485 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:18:07Z |
| institution | BVB |
| isbn | 9781908218964 1908218967 |
| language | English |
| oclc_num | 763157485 |
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| physical | 1 online resource (213 pages) |
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| spelling | Levy, Andrew. Secrets of Success in Brand Licensing. Luton : Andrews UK, 2011. 1 online resource (213 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover; Contents; Front Matter; Title Page; Publisher Information; Foreword; Preface; About the Authors; Acknowledgements; Part 1: Marketing; Introduction To Marketing; The Marketing Mix; Market Segmentation; Brands and Brand Extension; Brand Licensing; Part 2: The Key Players; The Licensor; The Licensing Agent; The Licensee; Retail; Part 3: Successful Licensing Programmes; Design; Smiley; Hello Kitty; Entertainment; Peppa Pig; Moshi Monsters; Celebrity; Paris Hilton; An IMG Licensing Case Study: Pelé Sports; Sport; Arsenal Football Club; Extreme Hotels; Toys; Publishing; Walker Books. Thomas and FriendsWhere's Wally?; The Beano; Institution / Charity; Royal Navy; RSPCA; Part 4: Marketing Tools; Consumer Insight (Market Research); PR (Public Relations); Sponsorship; Sales Promotions; Advertising and Social Media; Social Media; Trade Shows & Sources of Information; Trade Shows; Trade Press; Trade Associations; CIM; Part 5: Financial and Legal Tools; Brand Valuation; Royalties; IP / Legal; Anti-Counterfeit; End Matter; Glossary; Bibliography; Also Available. Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never bee ... Print version record. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Print version: Levy, Andrew. Secrets of Success in Brand Licensing. Luton : Andrews UK, ©2011 9781908218957 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=409838 Volltext |
| spellingShingle | Levy, Andrew Secrets of Success in Brand Licensing. Cover; Contents; Front Matter; Title Page; Publisher Information; Foreword; Preface; About the Authors; Acknowledgements; Part 1: Marketing; Introduction To Marketing; The Marketing Mix; Market Segmentation; Brands and Brand Extension; Brand Licensing; Part 2: The Key Players; The Licensor; The Licensing Agent; The Licensee; Retail; Part 3: Successful Licensing Programmes; Design; Smiley; Hello Kitty; Entertainment; Peppa Pig; Moshi Monsters; Celebrity; Paris Hilton; An IMG Licensing Case Study: Pelé Sports; Sport; Arsenal Football Club; Extreme Hotels; Toys; Publishing; Walker Books. Thomas and FriendsWhere's Wally?; The Beano; Institution / Charity; Royal Navy; RSPCA; Part 4: Marketing Tools; Consumer Insight (Market Research); PR (Public Relations); Sponsorship; Sales Promotions; Advertising and Social Media; Social Media; Trade Shows & Sources of Information; Trade Shows; Trade Press; Trade Associations; CIM; Part 5: Financial and Legal Tools; Brand Valuation; Royalties; IP / Legal; Anti-Counterfeit; End Matter; Glossary; Bibliography; Also Available. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Secrets of Success in Brand Licensing. |
| title_auth | Secrets of Success in Brand Licensing. |
| title_exact_search | Secrets of Success in Brand Licensing. |
| title_full | Secrets of Success in Brand Licensing. |
| title_fullStr | Secrets of Success in Brand Licensing. |
| title_full_unstemmed | Secrets of Success in Brand Licensing. |
| title_short | Secrets of Success in Brand Licensing. |
| title_sort | secrets of success in brand licensing |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast |
| topic_facet | Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS Advertising & Promotion. |
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