Marketing libraries in a Web 2.0 world /:
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...
Gespeichert in:
| Körperschaft: | |
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| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English French |
| Veröffentlicht: |
Berlin :
De Gruyter Saur,
©2011.
|
| Schriftenreihe: | IFLA publications ;
145. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. |
| Beschreibung: | 1 online resource (1 electronic resource (xiv, 161 pages)) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783110263534 311026353X 1283402823 9781283402828 |
| ISSN: | 0344-6891 ; |
Internformat
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| 490 | 1 | |a IFLA publications, |x 0344-6891 ; |v 145 | |
| 546 | |a Papers in English and French. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. | |
| 520 | |a Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. | ||
| 650 | 0 | |a Libraries |x Marketing |v Congresses. | |
| 650 | 0 | |a Online social networks |x Library applications |v Congresses. | |
| 650 | 0 | |a Web 2.0 |v Congresses. | |
| 650 | 6 | |a Réseautage personnel (Informatique) dans les bibliothèques |v Congrès. | |
| 650 | 6 | |a Web 2.0 |v Congrès. | |
| 650 | 7 | |a COMPUTERS |x Online Services |x Resource Directories. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x System Administration |x Storage & Retrieval. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Online social networks |x Library applications |2 fast | |
| 650 | 7 | |a Web 2.0 |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Gupta, Dinesh K. |0 http://id.loc.gov/authorities/names/n2005207772 | |
| 700 | 1 | |a Savard, Réjean, |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PBJwhCd4fDGJcD3G6F8xYyd |0 http://id.loc.gov/authorities/names/n83214122 | |
| 710 | 2 | |a International Federation of Library Associations and Institutions. |b Management and Marketing Section. |0 http://id.loc.gov/authorities/names/no2004087311 | |
| 758 | |i has work: |a Marketing libraries in a Web 2.0 world (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH3yWGbg96mJKKwF9pKBMX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| author2 | Gupta, Dinesh K. Savard, Réjean, 1950- |
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| callnumber-first | Z - Library Science |
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| classification_rvk | AN 73000 |
| collection | ZDB-4-EBA |
| contents | The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. |
| ctrlnum | (OCoLC)742424129 |
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| dewey-ones | 025 - Operations of libraries and archives |
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| dewey-search | 025.04/2 |
| dewey-sort | 225.04 12 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| genre | Conference papers and proceedings fast |
| genre_facet | Conference papers and proceedings |
| id | ZDB-4-EBA-ocn742424129 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:55Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/no2004087311 |
| isbn | 9783110263534 311026353X 1283402823 9781283402828 |
| issn | 0344-6891 ; |
| language | English French |
| oclc_num | 742424129 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (1 electronic resource (xiv, 161 pages)) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | De Gruyter Saur, |
| record_format | marc |
| series | IFLA publications ; |
| series2 | IFLA publications, |
| spelling | Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard. Berlin : De Gruyter Saur, ©2011. 1 online resource (1 electronic resource (xiv, 161 pages)) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier IFLA publications, 0344-6891 ; 145 Papers in English and French. Includes bibliographical references. The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. Libraries Marketing Congresses. Online social networks Library applications Congresses. Web 2.0 Congresses. Réseautage personnel (Informatique) dans les bibliothèques Congrès. Web 2.0 Congrès. COMPUTERS Online Services Resource Directories. bisacsh COMPUTERS System Administration Storage & Retrieval. bisacsh Libraries Marketing fast Online social networks Library applications fast Web 2.0 fast Conference papers and proceedings fast Gupta, Dinesh K. http://id.loc.gov/authorities/names/n2005207772 Savard, Réjean, 1950- https://id.oclc.org/worldcat/entity/E39PBJwhCd4fDGJcD3G6F8xYyd http://id.loc.gov/authorities/names/n83214122 International Federation of Library Associations and Institutions. Management and Marketing Section. http://id.loc.gov/authorities/names/no2004087311 has work: Marketing libraries in a Web 2.0 world (Text) https://id.oclc.org/worldcat/entity/E39PCH3yWGbg96mJKKwF9pKBMX https://id.oclc.org/worldcat/ontology/hasWork Print version: Marketing libraries in a Web 2.0 world. Berlin ; New York : De Gruyter Saur, ©2011 9783110263312 (DLC) 2011016719 (OCoLC)713188402 IFLA publications ; 145. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=390943 Volltext |
| spellingShingle | Marketing libraries in a Web 2.0 world / IFLA publications ; The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. Libraries Marketing Congresses. Online social networks Library applications Congresses. Web 2.0 Congresses. Réseautage personnel (Informatique) dans les bibliothèques Congrès. Web 2.0 Congrès. COMPUTERS Online Services Resource Directories. bisacsh COMPUTERS System Administration Storage & Retrieval. bisacsh Libraries Marketing fast Online social networks Library applications fast Web 2.0 fast |
| title | Marketing libraries in a Web 2.0 world / |
| title_auth | Marketing libraries in a Web 2.0 world / |
| title_exact_search | Marketing libraries in a Web 2.0 world / |
| title_full | Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard. |
| title_fullStr | Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard. |
| title_full_unstemmed | Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard. |
| title_short | Marketing libraries in a Web 2.0 world / |
| title_sort | marketing libraries in a web 2 0 world |
| topic | Libraries Marketing Congresses. Online social networks Library applications Congresses. Web 2.0 Congresses. Réseautage personnel (Informatique) dans les bibliothèques Congrès. Web 2.0 Congrès. COMPUTERS Online Services Resource Directories. bisacsh COMPUTERS System Administration Storage & Retrieval. bisacsh Libraries Marketing fast Online social networks Library applications fast Web 2.0 fast |
| topic_facet | Libraries Marketing Congresses. Online social networks Library applications Congresses. Web 2.0 Congresses. Réseautage personnel (Informatique) dans les bibliothèques Congrès. Web 2.0 Congrès. COMPUTERS Online Services Resource Directories. COMPUTERS System Administration Storage & Retrieval. Libraries Marketing Online social networks Library applications Web 2.0 Conference papers and proceedings |
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