Designing for growth :: a design thinking tool kit for managers /

"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of...

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Hauptverfasser: Liedtka, Jeanne (VerfasserIn), Ogilvie, Tim (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York : Columbia Business School Publishing, [2011]
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."--
Beschreibung:1 online resource (xiii, 227 pages) : illustrations
Bibliographie:Includes bibliographical references.
ISBN:9780231527965
0231527969
9781283136082
1283136082

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