Verfügbarkeit: Television advertising and televangelism :

Television advertising and televangelism :: discourse analysis of persuasive language /

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining...

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Bibliographische Detailangaben
1. Verfasser:	Schmidt, Rosemarie
Weitere Verfasser:	Kess, Joseph F.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.
Schriftenreihe:	Pragmatics & beyond ; VII:5.
Schlagworte:	Persuasion (Rhetoric) Television advertising > Language. Television in religion. Evangelistic work > Language. Persuasion (Rhétorique) Publicité télévisée > Langage. Évangélisation > Langage. Télévision dans la religion. LANGUAGE ARTS & DISCIPLINES > Communication Studies. LANGUAGE ARTS & DISCIPLINES > Speech. Evangelistic work > Language Television advertising > Language Television in religion Predigt Rhetorik Werbesendung Fernsehsendung Religion Fernsehsprache Sprache Werbesprache Fernsehen Stil Télévision et religion. Évangélistes (prédicateurs protestants)
Online-Zugang:	Volltext
Zusammenfassung:	The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake.
Beschreibung:	1 online resource (vi, 88 pages)
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references (pages 83-88).
ISBN:	9789027286291 9027286299
ISSN:	0166-6258 ;

Internformat

MARC


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650		0	\|a Television advertising \|x Language.
650		0	\|a Television in religion. \|0 http://id.loc.gov/authorities/subjects/sh85133572
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author	Schmidt, Rosemarie
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illustrated	Not Illustrated
indexdate	2024-11-27T13:17:48Z
institution	BVB
isbn	9789027286291 9027286299
issn	0166-6258 ;
language	English
lccn	87015812
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publisher	J. Benjamins Pub. Co.,
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series	Pragmatics & beyond ;
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spelling	Schmidt, Rosemarie. Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess. Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986. 1 online resource (vi, 88 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Pragmatics & beyond, 0166-6258 ; VII:5 Includes bibliographical references (pages 83-88). TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series. The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Persuasion (Rhetoric) http://id.loc.gov/authorities/subjects/sh85100176 Television advertising Language. Television in religion. http://id.loc.gov/authorities/subjects/sh85133572 Evangelistic work Language. Persuasion (Rhétorique) Publicité télévisée Langage. Évangélisation Langage. Télévision dans la religion. LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh LANGUAGE ARTS & DISCIPLINES Speech. bisacsh Evangelistic work Language fast Persuasion (Rhetoric) fast Television advertising Language fast Television in religion fast Predigt gnd http://d-nb.info/gnd/4047089-1 Rhetorik gnd Werbesendung gnd http://d-nb.info/gnd/4189638-5 Fernsehsendung gnd http://d-nb.info/gnd/4016842-6 Religion gnd Fernsehsprache gnd http://d-nb.info/gnd/4154074-8 Sprache gnd Werbesprache gnd http://d-nb.info/gnd/4065535-0 Fernsehen gnd http://d-nb.info/gnd/4016825-6 Stil gnd http://d-nb.info/gnd/4124256-7 Télévision et religion. ram Évangélistes (prédicateurs protestants) ram Kess, Joseph F. https://id.oclc.org/worldcat/entity/E39PCjMcXJXrRd9qpKYd7rV3cP http://id.loc.gov/authorities/names/n82254820 has work: Television advertising and televangelism (Text) https://id.oclc.org/worldcat/entity/E39PCFKPvrmwCq3vJmgPdQGrFX https://id.oclc.org/worldcat/ontology/hasWork Print version: Schmidt, Rosemarie. Television advertising and televangelism. Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986 1556190069 (DLC) 87015812 (OCoLC)16004761 Pragmatics & beyond ; VII:5. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=363384 Volltext
spellingShingle	Schmidt, Rosemarie Television advertising and televangelism : discourse analysis of persuasive language / Pragmatics & beyond ; TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series. Persuasion (Rhetoric) http://id.loc.gov/authorities/subjects/sh85100176 Television advertising Language. Television in religion. http://id.loc.gov/authorities/subjects/sh85133572 Evangelistic work Language. Persuasion (Rhétorique) Publicité télévisée Langage. Évangélisation Langage. Télévision dans la religion. LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh LANGUAGE ARTS & DISCIPLINES Speech. bisacsh Evangelistic work Language fast Persuasion (Rhetoric) fast Television advertising Language fast Television in religion fast Predigt gnd http://d-nb.info/gnd/4047089-1 Rhetorik gnd Werbesendung gnd http://d-nb.info/gnd/4189638-5 Fernsehsendung gnd http://d-nb.info/gnd/4016842-6 Religion gnd Fernsehsprache gnd http://d-nb.info/gnd/4154074-8 Sprache gnd Werbesprache gnd http://d-nb.info/gnd/4065535-0 Fernsehen gnd http://d-nb.info/gnd/4016825-6 Stil gnd http://d-nb.info/gnd/4124256-7 Télévision et religion. ram Évangélistes (prédicateurs protestants) ram
subject_GND	http://id.loc.gov/authorities/subjects/sh85100176 http://id.loc.gov/authorities/subjects/sh85133572 http://d-nb.info/gnd/4047089-1 http://d-nb.info/gnd/4189638-5 http://d-nb.info/gnd/4016842-6 http://d-nb.info/gnd/4154074-8 http://d-nb.info/gnd/4065535-0 http://d-nb.info/gnd/4016825-6 http://d-nb.info/gnd/4124256-7
title	Television advertising and televangelism : discourse analysis of persuasive language /
title_auth	Television advertising and televangelism : discourse analysis of persuasive language /
title_exact_search	Television advertising and televangelism : discourse analysis of persuasive language /
title_full	Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.
title_fullStr	Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.
title_full_unstemmed	Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.
title_short	Television advertising and televangelism :
title_sort	television advertising and televangelism discourse analysis of persuasive language
title_sub	discourse analysis of persuasive language /
topic	Persuasion (Rhetoric) http://id.loc.gov/authorities/subjects/sh85100176 Television advertising Language. Television in religion. http://id.loc.gov/authorities/subjects/sh85133572 Evangelistic work Language. Persuasion (Rhétorique) Publicité télévisée Langage. Évangélisation Langage. Télévision dans la religion. LANGUAGE ARTS & DISCIPLINES Communication Studies. bisacsh LANGUAGE ARTS & DISCIPLINES Speech. bisacsh Evangelistic work Language fast Persuasion (Rhetoric) fast Television advertising Language fast Television in religion fast Predigt gnd http://d-nb.info/gnd/4047089-1 Rhetorik gnd Werbesendung gnd http://d-nb.info/gnd/4189638-5 Fernsehsendung gnd http://d-nb.info/gnd/4016842-6 Religion gnd Fernsehsprache gnd http://d-nb.info/gnd/4154074-8 Sprache gnd Werbesprache gnd http://d-nb.info/gnd/4065535-0 Fernsehen gnd http://d-nb.info/gnd/4016825-6 Stil gnd http://d-nb.info/gnd/4124256-7 Télévision et religion. ram Évangélistes (prédicateurs protestants) ram
topic_facet	Persuasion (Rhetoric) Television advertising Language. Television in religion. Evangelistic work Language. Persuasion (Rhétorique) Publicité télévisée Langage. Évangélisation Langage. Télévision dans la religion. LANGUAGE ARTS & DISCIPLINES Communication Studies. LANGUAGE ARTS & DISCIPLINES Speech. Evangelistic work Language Television advertising Language Television in religion Predigt Rhetorik Werbesendung Fernsehsendung Religion Fernsehsprache Sprache Werbesprache Fernsehen Stil Télévision et religion. Évangélistes (prédicateurs protestants)
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=363384
work_keys_str_mv	AT schmidtrosemarie televisionadvertisingandtelevangelismdiscourseanalysisofpersuasivelanguage AT kessjosephf televisionadvertisingandtelevangelismdiscourseanalysisofpersuasivelanguage

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