Branding Canada :: projecting Canada's soft power through public diplomacy /
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Montreal [Que.] :
McGill-Queen's University Press,
©2009
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| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general |
| Beschreibung: | 1 online resource (xvi, 368 pages :) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 323-341) and index. |
| ISBN: | 9780773575820 0773575820 128286629X 9781282866294 9786612866296 6612866292 0773583912 9780773583917 |
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| 049 | |a MAIN | ||
| 100 | 1 | |a Potter, Evan H. |q (Evan Harold), |d 1964- | |
| 245 | 1 | 0 | |a Branding Canada : |b projecting Canada's soft power through public diplomacy / |c Evan H. Potter. |
| 260 | |a Montreal [Que.] : |b McGill-Queen's University Press, |c ©2009 |e (Saint-Lazare, Quebec : |f Canadian Electronic Library, |g 2010) | ||
| 300 | |a 1 online resource (xvi, 368 pages :) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 380 | |a Bibliography | ||
| 504 | |a Includes bibliographical references (pages 323-341) and index. | ||
| 505 | 0 | |a 1. Introduction: Canada's Warm but Fuzzy International Image -- pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 520 | |a The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 546 | |a English. | ||
| 650 | 0 | |a Diplomacy. |0 http://id.loc.gov/authorities/subjects/sh85038179 | |
| 650 | 0 | |a Public relations and politics |z Canada |x History. | |
| 651 | 0 | |a Canada |x Foreign relations |y 1945- |0 http://id.loc.gov/authorities/subjects/sh85019308 | |
| 651 | 0 | |a Canada |x Relations. | |
| 651 | 6 | |a Canada |x Relations extérieures |y 1945- | |
| 650 | 6 | |a Diplomatie. | |
| 651 | 6 | |a Canada |x Relations. | |
| 650 | 6 | |a Relations publiques et politique |z Canada |x Histoire. | |
| 651 | 6 | |a Canada |x Relations |z Canada. | |
| 650 | 7 | |a diplomacy. |2 aat | |
| 650 | 7 | |a POLITICAL SCIENCE |x Government |x International. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x International Relations |x General. |2 bisacsh | |
| 650 | 7 | |a Diplomacy |2 fast | |
| 650 | 7 | |a International relations |2 fast | |
| 650 | 7 | |a Public relations and politics |2 fast | |
| 650 | 7 | |a Diplomatic relations |2 fast | |
| 651 | 7 | |a Canada |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 | |
| 650 | 7 | |a Außenpolitik |2 gnd | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 gnd |0 http://d-nb.info/gnd/4043188-5 | |
| 651 | 7 | |a Kanada |2 gnd | |
| 648 | 7 | |a Since 1945 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Branding Canada (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGBXCtbcdBk9DC3VbR3tgC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Potter, Evan H. |t Branding Canada. |d Montreal : McGill-Queen's University Press, ©2009 |z 9780773534353 |w (DLC) 2010549421 |w (OCoLC)229034856 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn716068989 |
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| _version_ | 1826941654084354048 |
| adam_text | |
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| author | Potter, Evan H. (Evan Harold), 1964- |
| author_facet | Potter, Evan H. (Evan Harold), 1964- |
| author_role | |
| author_sort | Potter, Evan H. 1964- |
| author_variant | e h p eh ehp |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | F - General American History |
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| callnumber-subject | F - General American History |
| collection | ZDB-4-EBA |
| contents | 1. Introduction: Canada's Warm but Fuzzy International Image -- pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. |
| ctrlnum | (OCoLC)716068989 |
| dewey-full | 327.71009/045 |
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| dewey-ones | 327 - International relations |
| dewey-raw | 327.71009/045 |
| dewey-search | 327.71009/045 |
| dewey-sort | 3327.71009 245 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | Since 1945 fast |
| era_facet | Since 1945 |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | Canada Foreign relations 1945- http://id.loc.gov/authorities/subjects/sh85019308 Canada Relations. Canada Relations extérieures 1945- Canada Relations Canada. Canada fast https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 Kanada gnd |
| geographic_facet | Canada Foreign relations 1945- Canada Relations. Canada Relations extérieures 1945- Canada Relations Canada. Canada Kanada |
| id | ZDB-4-EBA-ocn716068989 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T14:15:33Z |
| institution | BVB |
| isbn | 9780773575820 0773575820 128286629X 9781282866294 9786612866296 6612866292 0773583912 9780773583917 |
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| oclc_num | 716068989 |
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| spelling | Potter, Evan H. (Evan Harold), 1964- Branding Canada : projecting Canada's soft power through public diplomacy / Evan H. Potter. Montreal [Que.] : McGill-Queen's University Press, ©2009 (Saint-Lazare, Quebec : Canadian Electronic Library, 2010) 1 online resource (xvi, 368 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Bibliography Includes bibliographical references (pages 323-341) and index. 1. Introduction: Canada's Warm but Fuzzy International Image -- pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. Use copy Restrictions unspecified star MiAaHDL The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL English. Diplomacy. http://id.loc.gov/authorities/subjects/sh85038179 Public relations and politics Canada History. Canada Foreign relations 1945- http://id.loc.gov/authorities/subjects/sh85019308 Canada Relations. Canada Relations extérieures 1945- Diplomatie. Relations publiques et politique Canada Histoire. Canada Relations Canada. diplomacy. aat POLITICAL SCIENCE Government International. bisacsh POLITICAL SCIENCE International Relations General. bisacsh Diplomacy fast International relations fast Public relations and politics fast Diplomatic relations fast Canada fast https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 Außenpolitik gnd Öffentlichkeitsarbeit gnd http://d-nb.info/gnd/4043188-5 Kanada gnd Since 1945 fast History fast has work: Branding Canada (Text) https://id.oclc.org/worldcat/entity/E39PCGBXCtbcdBk9DC3VbR3tgC https://id.oclc.org/worldcat/ontology/hasWork Print version: Potter, Evan H. Branding Canada. Montreal : McGill-Queen's University Press, ©2009 9780773534353 (DLC) 2010549421 (OCoLC)229034856 |
| spellingShingle | Potter, Evan H. (Evan Harold), 1964- Branding Canada : projecting Canada's soft power through public diplomacy / 1. Introduction: Canada's Warm but Fuzzy International Image -- pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. Diplomacy. http://id.loc.gov/authorities/subjects/sh85038179 Public relations and politics Canada History. Diplomatie. Relations publiques et politique Canada Histoire. diplomacy. aat POLITICAL SCIENCE Government International. bisacsh POLITICAL SCIENCE International Relations General. bisacsh Diplomacy fast International relations fast Public relations and politics fast Diplomatic relations fast Außenpolitik gnd Öffentlichkeitsarbeit gnd http://d-nb.info/gnd/4043188-5 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85038179 http://id.loc.gov/authorities/subjects/sh85019308 http://d-nb.info/gnd/4043188-5 |
| title | Branding Canada : projecting Canada's soft power through public diplomacy / |
| title_auth | Branding Canada : projecting Canada's soft power through public diplomacy / |
| title_exact_search | Branding Canada : projecting Canada's soft power through public diplomacy / |
| title_full | Branding Canada : projecting Canada's soft power through public diplomacy / Evan H. Potter. |
| title_fullStr | Branding Canada : projecting Canada's soft power through public diplomacy / Evan H. Potter. |
| title_full_unstemmed | Branding Canada : projecting Canada's soft power through public diplomacy / Evan H. Potter. |
| title_short | Branding Canada : |
| title_sort | branding canada projecting canada s soft power through public diplomacy |
| title_sub | projecting Canada's soft power through public diplomacy / |
| topic | Diplomacy. http://id.loc.gov/authorities/subjects/sh85038179 Public relations and politics Canada History. Diplomatie. Relations publiques et politique Canada Histoire. diplomacy. aat POLITICAL SCIENCE Government International. bisacsh POLITICAL SCIENCE International Relations General. bisacsh Diplomacy fast International relations fast Public relations and politics fast Diplomatic relations fast Außenpolitik gnd Öffentlichkeitsarbeit gnd http://d-nb.info/gnd/4043188-5 |
| topic_facet | Diplomacy. Public relations and politics Canada History. Canada Foreign relations 1945- Canada Relations. Canada Relations extérieures 1945- Diplomatie. Relations publiques et politique Canada Histoire. Canada Relations Canada. diplomacy. POLITICAL SCIENCE Government International. POLITICAL SCIENCE International Relations General. Diplomacy International relations Public relations and politics Diplomatic relations Canada Außenpolitik Öffentlichkeitsarbeit Kanada History |
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