Cultures of commodity branding /:
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Walnut Creek, CA :
Left Coast Press,
©2010.
|
| Schriftenreihe: | Publications of the Institute of Archaeology, University College London.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. |
| Beschreibung: | 1 online resource (267 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1598747029 9781598747027 1598745417 9781598745412 |
Internformat
MARC
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| 505 | 0 | |a Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke. | |
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| 650 | 0 | |a Manufactures |x History. | |
| 650 | 0 | |a Marks of origin |x History. | |
| 650 | 0 | |a Trademarks |x History. | |
| 650 | 0 | |a Branding (Marketing) |x History. | |
| 650 | 6 | |a Culture matérielle |x Histoire. | |
| 650 | 6 | |a Produits manufacturés |x Histoire. | |
| 650 | 6 | |a Marques de commerce |x Histoire. | |
| 650 | 6 | |a Stratégie de marque |x Histoire. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Cultural Policy. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Anthropology |x Cultural. |2 bisacsh | |
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| 650 | 7 | |a Trademarks |2 fast | |
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| 700 | 1 | |a Wengrow, D. | |
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| contents | Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke. |
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| id | ZDB-4-EBA-ocn712993196 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:46Z |
| institution | BVB |
| isbn | 1598747029 9781598747027 1598745417 9781598745412 |
| language | English |
| oclc_num | 712993196 |
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| physical | 1 online resource (267 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Left Coast Press, |
| record_format | marc |
| series | Publications of the Institute of Archaeology, University College London. |
| series2 | Publications of the Institute of Archaeology, University College London |
| spelling | Cultures of commodity branding / Andrew Bevan, David Wengrow, editors. Walnut Creek, CA : Left Coast Press, ©2010. 1 online resource (267 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Publications of the Institute of Archaeology, University College London Print version record. Includes bibliographical references and index. Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke. The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Material culture History. Manufactures History. Marks of origin History. Trademarks History. Branding (Marketing) History. Culture matérielle Histoire. Produits manufacturés Histoire. Marques de commerce Histoire. Stratégie de marque Histoire. POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Branding (Marketing) fast Manufactures fast Marks of origin fast Material culture fast Trademarks fast History fast Bevan, Andrew, 1974- https://id.oclc.org/worldcat/entity/E39PCjJ74vFKqyWGpF3bWQYgcd http://id.loc.gov/authorities/names/n2007000382 Wengrow, D. Print version: Cultures of commodity branding. Walnut Creek, CA : Left Coast Press, ©2010 (DLC) 2010013286 Publications of the Institute of Archaeology, University College London. http://id.loc.gov/authorities/names/no2007018403 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=398666 Volltext |
| spellingShingle | Cultures of commodity branding / Publications of the Institute of Archaeology, University College London. Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke. Material culture History. Manufactures History. Marks of origin History. Trademarks History. Branding (Marketing) History. Culture matérielle Histoire. Produits manufacturés Histoire. Marques de commerce Histoire. Stratégie de marque Histoire. POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Branding (Marketing) fast Manufactures fast Marks of origin fast Material culture fast Trademarks fast |
| title | Cultures of commodity branding / |
| title_auth | Cultures of commodity branding / |
| title_exact_search | Cultures of commodity branding / |
| title_full | Cultures of commodity branding / Andrew Bevan, David Wengrow, editors. |
| title_fullStr | Cultures of commodity branding / Andrew Bevan, David Wengrow, editors. |
| title_full_unstemmed | Cultures of commodity branding / Andrew Bevan, David Wengrow, editors. |
| title_short | Cultures of commodity branding / |
| title_sort | cultures of commodity branding |
| topic | Material culture History. Manufactures History. Marks of origin History. Trademarks History. Branding (Marketing) History. Culture matérielle Histoire. Produits manufacturés Histoire. Marques de commerce Histoire. Stratégie de marque Histoire. POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Branding (Marketing) fast Manufactures fast Marks of origin fast Material culture fast Trademarks fast |
| topic_facet | Material culture History. Manufactures History. Marks of origin History. Trademarks History. Branding (Marketing) History. Culture matérielle Histoire. Produits manufacturés Histoire. Marques de commerce Histoire. Stratégie de marque Histoire. POLITICAL SCIENCE Public Policy Cultural Policy. SOCIAL SCIENCE Anthropology Cultural. SOCIAL SCIENCE Popular Culture. Branding (Marketing) Manufactures Marks of origin Material culture Trademarks History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=398666 |
| work_keys_str_mv | AT bevanandrew culturesofcommoditybranding AT wengrowd culturesofcommoditybranding |