International marketing :: emerging markets /
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in I...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley :
Emerald,
©2011.
|
| Ausgabe: | 1st ed. |
| Schriftenreihe: | Advances in international marketing ;
v. 21. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. |
| Beschreibung: | 1 online resource (xiv, 307 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9780857244482 0857244485 1282986910 9781282986916 9786612986918 6612986913 |
| ISSN: | 1474-7979 ; |
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| 505 | 0 | |a Awakening dragons: an exploration of the internationalization of Chinese SMEs from the electronics sector / Sharon Loane and Jim Bell -- Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America / Guillermo D'Andrea [and others] -- Fueling India's retail boom -- what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China: an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, and Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention: an empirical study in China / Xuehua Wang and Zhilin Yang -- Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta and Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters / Carlos M.P. Sousa and Jorge Lengler -- Differences between high-and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee and Eric Ng -- Predicting and explaining complaint intention and behavior of Malaysian consumers: an application of the planned behavior theory / Wenjie Zhao and Md. Nor Othman -- A comparative study of location choice for overseas R & D investment of TNCS: a empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenhui An and Peng Luo -- Cross-cultural communication: east vs. west / Yaolung James Hsieh. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. | ||
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| contents | Awakening dragons: an exploration of the internationalization of Chinese SMEs from the electronics sector / Sharon Loane and Jim Bell -- Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America / Guillermo D'Andrea [and others] -- Fueling India's retail boom -- what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China: an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, and Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention: an empirical study in China / Xuehua Wang and Zhilin Yang -- Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta and Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters / Carlos M.P. Sousa and Jorge Lengler -- Differences between high-and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee and Eric Ng -- Predicting and explaining complaint intention and behavior of Malaysian consumers: an application of the planned behavior theory / Wenjie Zhao and Md. Nor Othman -- A comparative study of location choice for overseas R & D investment of TNCS: a empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenhui An and Peng Luo -- Cross-cultural communication: east vs. west / Yaolung James Hsieh. |
| ctrlnum | (OCoLC)706460567 |
| dewey-full | 382/.6/09172/4 |
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| dewey-ones | 382 - International commerce (Foreign trade) |
| dewey-raw | 382/.6/09172/4 |
| dewey-search | 382/.6/09172/4 |
| dewey-sort | 3382 16 49172 14 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:17:44Z |
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| issn | 1474-7979 ; |
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| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 307 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Emerald, |
| record_format | marc |
| series | Advances in international marketing ; |
| series2 | Advances in international marketing, |
| spelling | International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu. 1st ed. Bingley : Emerald, ©2011. 1 online resource (xiv, 307 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in international marketing, 1474-7979 ; v. 21 Includes bibliographical references. Awakening dragons: an exploration of the internationalization of Chinese SMEs from the electronics sector / Sharon Loane and Jim Bell -- Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America / Guillermo D'Andrea [and others] -- Fueling India's retail boom -- what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China: an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, and Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention: an empirical study in China / Xuehua Wang and Zhilin Yang -- Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta and Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters / Carlos M.P. Sousa and Jorge Lengler -- Differences between high-and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee and Eric Ng -- Predicting and explaining complaint intention and behavior of Malaysian consumers: an application of the planned behavior theory / Wenjie Zhao and Md. Nor Othman -- A comparative study of location choice for overseas R & D investment of TNCS: a empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenhui An and Peng Luo -- Cross-cultural communication: east vs. west / Yaolung James Hsieh. Print version record. The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. English. Export marketing Developing countries. Sales & marketing. bicssc International business. bicssc BUSINESS & ECONOMICS International Marketing. bisacsh POLITICAL SCIENCE International Relations Trade & Tariffs. bisacsh BUSINESS & ECONOMICS International General. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Gestion d'entreprises. eclas Export marketing fast Developing countries fast Zou, Shaoming. Fu, Huifen. Print version: International marketing. 1st ed. Bingley : Emerald, 2011 0857244477 (OCoLC)683414337 Advances in international marketing ; v. 21. http://id.loc.gov/authorities/names/no00013262 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=355741 Volltext |
| spellingShingle | International marketing : emerging markets / Advances in international marketing ; Awakening dragons: an exploration of the internationalization of Chinese SMEs from the electronics sector / Sharon Loane and Jim Bell -- Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America / Guillermo D'Andrea [and others] -- Fueling India's retail boom -- what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China: an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, and Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention: an empirical study in China / Xuehua Wang and Zhilin Yang -- Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta and Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters / Carlos M.P. Sousa and Jorge Lengler -- Differences between high-and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee and Eric Ng -- Predicting and explaining complaint intention and behavior of Malaysian consumers: an application of the planned behavior theory / Wenjie Zhao and Md. Nor Othman -- A comparative study of location choice for overseas R & D investment of TNCS: a empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenhui An and Peng Luo -- Cross-cultural communication: east vs. west / Yaolung James Hsieh. Export marketing Developing countries. Sales & marketing. bicssc International business. bicssc BUSINESS & ECONOMICS International Marketing. bisacsh POLITICAL SCIENCE International Relations Trade & Tariffs. bisacsh BUSINESS & ECONOMICS International General. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Gestion d'entreprises. eclas Export marketing fast |
| title | International marketing : emerging markets / |
| title_auth | International marketing : emerging markets / |
| title_exact_search | International marketing : emerging markets / |
| title_full | International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu. |
| title_fullStr | International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu. |
| title_full_unstemmed | International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu. |
| title_short | International marketing : |
| title_sort | international marketing emerging markets |
| title_sub | emerging markets / |
| topic | Export marketing Developing countries. Sales & marketing. bicssc International business. bicssc BUSINESS & ECONOMICS International Marketing. bisacsh POLITICAL SCIENCE International Relations Trade & Tariffs. bisacsh BUSINESS & ECONOMICS International General. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Gestion d'entreprises. eclas Export marketing fast |
| topic_facet | Export marketing Developing countries. Sales & marketing. International business. BUSINESS & ECONOMICS International Marketing. POLITICAL SCIENCE International Relations Trade & Tariffs. BUSINESS & ECONOMICS International General. BUSINESS & ECONOMICS Exports & Imports. Gestion d'entreprises. Export marketing Developing countries |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=355741 |
| work_keys_str_mv | AT zoushaoming internationalmarketingemergingmarkets AT fuhuifen internationalmarketingemergingmarkets |