The tourism and leisure experience :: consumer and managerial perspectives /

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws toge...

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Bibliographische Detailangaben
Weitere Verfasser: Morgan, Michael, 1948 September 29-, Lugosi, Peter, Ritchie, J. R. Brent
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bristol, UK ; Buffalo, NY : Channel View Publications, ©2010.
Schriftenreihe:Aspects of tourism.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging internatio.
Beschreibung:1 online resource (xxii, 237 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9781845411497
1845411498
9781845411480
184541148X
9781845411503
1845411501
9781845412036
1845412036
1283147416
9781283147415
9786613147417
6613147419

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