Creating the Nazi marketplace :: commerce and consumption in the Third Reich /
"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultur...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge ; New York :
Cambridge University Press,
2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher |
| Beschreibung: | 1 online resource (xiv, 277 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 245-263) and index. |
| ISBN: | 9780511992810 0511992815 9780511974281 0511974280 9780511989049 0511989040 0511994036 9780511994036 1107216834 9781107216839 1282967304 9781282967304 9786612967306 6612967307 0511991819 9780511991813 0511990839 9780511990830 0511987242 9780511987243 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Wiesen, S. Jonathan |
| author_GND | http://id.loc.gov/authorities/names/n2001097557 |
| author_facet | Wiesen, S. Jonathan |
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| collection | ZDB-4-EBA |
| contents | National Socialism and the market -- Commerce for the community: advertising, marketing, and public relations in Hitler's Germany -- Rotary clubs, consumption, and the Nazis' achievement community -- Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s -- World War II and the virtuous marketplace. |
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| dewey-search | 339.4/7094309043 |
| dewey-sort | 3339.4 107094309043 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | Germany Economic conditions 1918-1945. http://id.loc.gov/authorities/subjects/sh85054497 Allemagne Conditions économiques 1918-1945. Germany fast https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd Duitsland. gtt Tyskland ekonomiska förhållanden 1918-1945. sao |
| geographic_facet | Germany Economic conditions 1918-1945. Allemagne Conditions économiques 1918-1945. Germany Duitsland. Tyskland ekonomiska förhållanden 1918-1945. |
| id | ZDB-4-EBA-ocn701718181 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:42Z |
| institution | BVB |
| isbn | 9780511992810 0511992815 9780511974281 0511974280 9780511989049 0511989040 0511994036 9780511994036 1107216834 9781107216839 1282967304 9781282967304 9786612967306 6612967307 0511991819 9780511991813 0511990839 9780511990830 0511987242 9780511987243 |
| language | English |
| oclc_num | 701718181 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 277 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Cambridge University Press, |
| record_format | marc |
| spelling | Wiesen, S. Jonathan. http://id.loc.gov/authorities/names/n2001097557 Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen. Cambridge ; New York : Cambridge University Press, 2011. 1 online resource (xiv, 277 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 245-263) and index. National Socialism and the market -- Commerce for the community: advertising, marketing, and public relations in Hitler's Germany -- Rotary clubs, consumption, and the Nazis' achievement community -- Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s -- World War II and the virtuous marketplace. "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher Print version record. English. Consumption (Economics) Germany History 20th century. Consumer behavior Germany History 20th century. Marketing Germany History 20th century. Germany Economic conditions 1918-1945. http://id.loc.gov/authorities/subjects/sh85054497 National socialism. http://id.loc.gov/authorities/subjects/sh85090131 Consommateurs Comportement Allemagne Histoire 20e siècle. Marketing Allemagne Histoire 20e siècle. Allemagne Conditions économiques 1918-1945. Nazisme. National Socialism. aat BUSINESS & ECONOMICS Economics Macroeconomics. bisacsh Consumer behavior fast Consumption (Economics) fast Economic history fast Marketing fast National socialism fast Germany fast https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Nationalsozialismus gnd Verbrauch gnd http://d-nb.info/gnd/4078777-1 Drittes Reich gnd http://d-nb.info/gnd/4013021-6 Werbung gnd http://d-nb.info/gnd/4065541-6 Propaganda gnd http://d-nb.info/gnd/4076374-2 Marketing gnd Wirtschaftsentwicklung gnd Marketing. gtt Consumptie. gtt Consumenten. gtt Handel. gtt Duitsland. gtt Verbraucherverhalten. idszbz Nationalsozialismus. idszbz Verbrauch. idszbz Drittes Reich. idszbz Werbung. idszbz Propaganda. idszbz Marketing. idszbz Wirtschaftsentwicklung. idszbz Tyskland ekonomiska förhållanden 1918-1945. sao 1900-1999 fast History fast Print version: Wiesen, S. Jonathan. Creating the Nazi marketplace. Cambridge ; New York : Cambridge University Press, 2011 9780521762533 (DLC) 2010035664 (OCoLC)659413098 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=352483 Volltext |
| spellingShingle | Wiesen, S. Jonathan Creating the Nazi marketplace : commerce and consumption in the Third Reich / National Socialism and the market -- Commerce for the community: advertising, marketing, and public relations in Hitler's Germany -- Rotary clubs, consumption, and the Nazis' achievement community -- Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s -- World War II and the virtuous marketplace. Consumption (Economics) Germany History 20th century. Consumer behavior Germany History 20th century. Marketing Germany History 20th century. National socialism. http://id.loc.gov/authorities/subjects/sh85090131 Consommateurs Comportement Allemagne Histoire 20e siècle. Marketing Allemagne Histoire 20e siècle. Nazisme. National Socialism. aat BUSINESS & ECONOMICS Economics Macroeconomics. bisacsh Consumer behavior fast Consumption (Economics) fast Economic history fast Marketing fast National socialism fast Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Nationalsozialismus gnd Verbrauch gnd http://d-nb.info/gnd/4078777-1 Drittes Reich gnd http://d-nb.info/gnd/4013021-6 Werbung gnd http://d-nb.info/gnd/4065541-6 Propaganda gnd http://d-nb.info/gnd/4076374-2 Marketing gnd Wirtschaftsentwicklung gnd Marketing. gtt Consumptie. gtt Consumenten. gtt Handel. gtt Verbraucherverhalten. idszbz Nationalsozialismus. idszbz Verbrauch. idszbz Drittes Reich. idszbz Werbung. idszbz Propaganda. idszbz Marketing. idszbz Wirtschaftsentwicklung. idszbz |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85054497 http://id.loc.gov/authorities/subjects/sh85090131 http://d-nb.info/gnd/4062644-1 http://d-nb.info/gnd/4078777-1 http://d-nb.info/gnd/4013021-6 http://d-nb.info/gnd/4065541-6 http://d-nb.info/gnd/4076374-2 |
| title | Creating the Nazi marketplace : commerce and consumption in the Third Reich / |
| title_auth | Creating the Nazi marketplace : commerce and consumption in the Third Reich / |
| title_exact_search | Creating the Nazi marketplace : commerce and consumption in the Third Reich / |
| title_full | Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen. |
| title_fullStr | Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen. |
| title_full_unstemmed | Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen. |
| title_short | Creating the Nazi marketplace : |
| title_sort | creating the nazi marketplace commerce and consumption in the third reich |
| title_sub | commerce and consumption in the Third Reich / |
| topic | Consumption (Economics) Germany History 20th century. Consumer behavior Germany History 20th century. Marketing Germany History 20th century. National socialism. http://id.loc.gov/authorities/subjects/sh85090131 Consommateurs Comportement Allemagne Histoire 20e siècle. Marketing Allemagne Histoire 20e siècle. Nazisme. National Socialism. aat BUSINESS & ECONOMICS Economics Macroeconomics. bisacsh Consumer behavior fast Consumption (Economics) fast Economic history fast Marketing fast National socialism fast Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Nationalsozialismus gnd Verbrauch gnd http://d-nb.info/gnd/4078777-1 Drittes Reich gnd http://d-nb.info/gnd/4013021-6 Werbung gnd http://d-nb.info/gnd/4065541-6 Propaganda gnd http://d-nb.info/gnd/4076374-2 Marketing gnd Wirtschaftsentwicklung gnd Marketing. gtt Consumptie. gtt Consumenten. gtt Handel. gtt Verbraucherverhalten. idszbz Nationalsozialismus. idszbz Verbrauch. idszbz Drittes Reich. idszbz Werbung. idszbz Propaganda. idszbz Marketing. idszbz Wirtschaftsentwicklung. idszbz |
| topic_facet | Consumption (Economics) Germany History 20th century. Consumer behavior Germany History 20th century. Marketing Germany History 20th century. Germany Economic conditions 1918-1945. National socialism. Consommateurs Comportement Allemagne Histoire 20e siècle. Marketing Allemagne Histoire 20e siècle. Allemagne Conditions économiques 1918-1945. Nazisme. National Socialism. BUSINESS & ECONOMICS Economics Macroeconomics. Consumer behavior Consumption (Economics) Economic history Marketing National socialism Germany Verbraucherverhalten Nationalsozialismus Verbrauch Drittes Reich Werbung Propaganda Wirtschaftsentwicklung Marketing. Consumptie. Consumenten. Handel. Duitsland. Verbraucherverhalten. Nationalsozialismus. Verbrauch. Drittes Reich. Werbung. Propaganda. Wirtschaftsentwicklung. Tyskland ekonomiska förhållanden 1918-1945. History |
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| work_keys_str_mv | AT wiesensjonathan creatingthenazimarketplacecommerceandconsumptioninthethirdreich |