The SAGE handbook of political advertising /:
"The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similari...
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| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
SAGE Publications,
©2006.
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| Online-Zugang: | Volltext |
| Zusammenfassung: | "The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region's electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations." http://www.loc.gov/catdir/enhancements/fy0658/2005037852-d.html. |
| Beschreibung: | 1 online resource |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781412973403 1412973406 9781452261546 1452261547 1412917956 9781412917957 |
| Zugangseinschränkungen: | Legal Deposit; |
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| 245 | 0 | 4 | |a The SAGE handbook of political advertising / |c editors, Lynda Lee Kaid, Christina Holtz-Bacha. |
| 260 | |a Thousand Oaks, Calif. : |b SAGE Publications, |c ©2006. | ||
| 300 | |a 1 online resource | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Political advertising in international comparison / |r Christina Holtz-Bacha and Lynda Lee Kaid -- |t Methodologies for the study of political advertising / |r Anne Johnston -- |t Political advertising in the United States / |r Lynda Lee Kaid -- |t Political advertising in the United Kingdom / |r Margaret Scammell and Ana Inés Langer -- |t Election broadcasts in France / |r Lynda Lee Kaid and Nathalie Gagnère -- |t Political advertising in Spain and Portugal / |r Colleen Connolly-Ahern and Julio César Herrero -- |t From electoral propaganda to political advertising in Israel / |r Dan Caspi and Baruch Leshem -- |t Political advertising and democracy in Brazil / |r Mauro P. Porto -- |t Political advertising in Chile / |r Markus Moke -- |t Political advertising in Germany / |r Christina Holtz-Bacha -- |t Political advertising on television in the Nordic and Baltic states / |r Tom Moring -- |t Polispots in Greece : between partisanship and media logic / |r Athanassios N. Samaras and Stylianos Papathanassopoulos -- |t Sure to come, but temporarily delayed : The Netherlands in search of the political ad / |r Kees Brants -- |t TV political advertising in Italy : when politicians are afraid / |r Gianpietro Mazzoleni -- |t Political advertising in Mexico / |r José-Carlos Lozano -- |t Political advertising in Australia and New Zealand / |r Julianne Stewart -- |t Political advertising in Japan, South Korea, and Taiwan / |r Jinyoung Tak -- |t A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / |r Sarah Oates -- |t Political communication and advertising in Poland / |r Wojciech Cwalina and Andrzej Falkowski -- |t Political advertising in Hungarian electoral communications / |r Jolán Róka -- |t Fifteen years of televised political advertising developments in Bulgaria / |r Lilia Raycheva -- |t Political advertising in a "new" democracy : the Czech Republic / |r Jan Jirák and Otakar Šoltys -- |t Persuading voters and political advertising in Turkey / |r Baki Can -- |t Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / |r Lars Willnat and Annette Aw -- |t Deficient democracies, media pluralism, and political advertising in West Africa / |r Frank Wittmann and Baba Thiam -- |t Political advertising in South Africa / |r Ruth Teer-Tomaselli -- |t Television advertising and democratic systems around the world : a comparison of videostyle content and effects / |r Lynda Lee Kaid and Christina Holtz-Bacha. |
| 520 | |a "The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region's electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations." http://www.loc.gov/catdir/enhancements/fy0658/2005037852-d.html. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 546 | |a English. | ||
| 650 | 0 | |a Advertising, Political |v Cross-cultural studies. | |
| 650 | 0 | |a Television in politics |v Cross-cultural studies. | |
| 650 | 6 | |a Publicité politique |v Études transculturelles. | |
| 650 | 6 | |a Télévision en politique |v Études transculturelles. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Television in politics |2 fast | |
| 650 | 7 | |a Politik |2 gnd | |
| 650 | 7 | |a Internationaler Vergleich |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd |0 http://d-nb.info/gnd/4065541-6 | |
| 650 | 7 | |a Fernsehen |2 gnd |0 http://d-nb.info/gnd/4016825-6 | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 700 | 1 | |a Kaid, Lynda Lee. |0 http://id.loc.gov/authorities/names/n84151675 | |
| 700 | 1 | |a Holtz-Bacha, Christina. |0 http://id.loc.gov/authorities/names/n85344946 | |
| 710 | 2 | |a Sage Publications. |0 http://id.loc.gov/authorities/names/n82029394 | |
| 710 | 2 | |a Sage eReference (Online service) |0 http://id.loc.gov/authorities/names/no2008003596 | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn676913014 |
|---|---|
| _version_ | 1816881744572317696 |
| adam_text | |
| any_adam_object | |
| author2 | Kaid, Lynda Lee Holtz-Bacha, Christina |
| author2_role | |
| author2_variant | l l k ll llk c h b chb |
| author_GND | http://id.loc.gov/authorities/names/n84151675 http://id.loc.gov/authorities/names/n85344946 |
| author_additional | Christina Holtz-Bacha and Lynda Lee Kaid -- Anne Johnston -- Lynda Lee Kaid -- Margaret Scammell and Ana Inés Langer -- Lynda Lee Kaid and Nathalie Gagnère -- Colleen Connolly-Ahern and Julio César Herrero -- Dan Caspi and Baruch Leshem -- Mauro P. Porto -- Markus Moke -- Christina Holtz-Bacha -- Tom Moring -- Athanassios N. Samaras and Stylianos Papathanassopoulos -- Kees Brants -- Gianpietro Mazzoleni -- José-Carlos Lozano -- Julianne Stewart -- Jinyoung Tak -- Sarah Oates -- Wojciech Cwalina and Andrzej Falkowski -- Jolán Róka -- Lilia Raycheva -- Jan Jirák and Otakar Šoltys -- Baki Can -- Lars Willnat and Annette Aw -- Frank Wittmann and Baba Thiam -- Ruth Teer-Tomaselli -- Lynda Lee Kaid and Christina Holtz-Bacha. |
| author_corporate | Sage Publications Sage eReference (Online service) |
| author_corporate_role | |
| author_facet | Kaid, Lynda Lee Holtz-Bacha, Christina Sage Publications Sage eReference (Online service) |
| author_sort | Kaid, Lynda Lee |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.A4 S24 2006eb |
| callnumber-search | JF2112.A4 S24 2006eb |
| callnumber-sort | JF 42112 A4 S24 42006EB |
| callnumber-subject | JF - Public Administration |
| classification_rvk | MG 10470 |
| collection | ZDB-4-EBA |
| contents | Political advertising in international comparison / Methodologies for the study of political advertising / Political advertising in the United States / Political advertising in the United Kingdom / Election broadcasts in France / Political advertising in Spain and Portugal / From electoral propaganda to political advertising in Israel / Political advertising and democracy in Brazil / Political advertising in Chile / Political advertising in Germany / Political advertising on television in the Nordic and Baltic states / Polispots in Greece : between partisanship and media logic / Sure to come, but temporarily delayed : The Netherlands in search of the political ad / TV political advertising in Italy : when politicians are afraid / Political advertising in Mexico / Political advertising in Australia and New Zealand / Political advertising in Japan, South Korea, and Taiwan / A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Political communication and advertising in Poland / Political advertising in Hungarian electoral communications / Fifteen years of televised political advertising developments in Bulgaria / Political advertising in a "new" democracy : the Czech Republic / Persuading voters and political advertising in Turkey / Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Deficient democracies, media pluralism, and political advertising in West Africa / Political advertising in South Africa / Television advertising and democratic systems around the world : a comparison of videostyle content and effects / |
| ctrlnum | (OCoLC)676913014 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Electronic eBook |
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/</subfield><subfield code="r">Dan Caspi and Baruch Leshem --</subfield><subfield code="t">Political advertising and democracy in Brazil /</subfield><subfield code="r">Mauro P. Porto --</subfield><subfield code="t">Political advertising in Chile /</subfield><subfield code="r">Markus Moke --</subfield><subfield code="t">Political advertising in Germany /</subfield><subfield code="r">Christina Holtz-Bacha --</subfield><subfield code="t">Political advertising on television in the Nordic and Baltic states /</subfield><subfield code="r">Tom Moring --</subfield><subfield code="t">Polispots in Greece : between partisanship and media logic /</subfield><subfield code="r">Athanassios N. Samaras and Stylianos Papathanassopoulos --</subfield><subfield code="t">Sure to come, but temporarily delayed : The Netherlands in search of the political ad /</subfield><subfield code="r">Kees Brants --</subfield><subfield code="t">TV political advertising in Italy : when politicians are afraid /</subfield><subfield code="r">Gianpietro Mazzoleni --</subfield><subfield code="t">Political advertising in Mexico /</subfield><subfield code="r">José-Carlos Lozano --</subfield><subfield code="t">Political advertising in Australia and New Zealand /</subfield><subfield code="r">Julianne Stewart --</subfield><subfield code="t">Political advertising in Japan, South Korea, and Taiwan /</subfield><subfield code="r">Jinyoung Tak --</subfield><subfield code="t">A spiral of post-Soviet cynicism : the first decade of political advertising in Russia /</subfield><subfield code="r">Sarah Oates --</subfield><subfield code="t">Political communication and advertising in Poland /</subfield><subfield code="r">Wojciech Cwalina and Andrzej Falkowski --</subfield><subfield code="t">Political advertising in Hungarian electoral communications /</subfield><subfield code="r">Jolán Róka --</subfield><subfield code="t">Fifteen years of televised political advertising developments in Bulgaria /</subfield><subfield code="r">Lilia Raycheva --</subfield><subfield code="t">Political advertising in a "new" democracy : the Czech Republic /</subfield><subfield code="r">Jan Jirák and Otakar Šoltys --</subfield><subfield code="t">Persuading voters and political advertising in Turkey /</subfield><subfield code="r">Baki Can --</subfield><subfield code="t">Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia /</subfield><subfield code="r">Lars Willnat and Annette Aw --</subfield><subfield code="t">Deficient democracies, media pluralism, and political advertising in West Africa /</subfield><subfield code="r">Frank Wittmann and Baba Thiam --</subfield><subfield code="t">Political advertising in South Africa /</subfield><subfield code="r">Ruth Teer-Tomaselli --</subfield><subfield code="t">Television advertising and democratic systems around the world : a comparison of videostyle content and effects /</subfield><subfield code="r">Lynda Lee Kaid and Christina Holtz-Bacha.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region's electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations." http://www.loc.gov/catdir/enhancements/fy0658/2005037852-d.html.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="3">Use copy</subfield><subfield code="f">Restrictions unspecified</subfield><subfield code="2">star</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction.</subfield><subfield code="b">[Place of publication not identified] :</subfield><subfield code="c">HathiTrust Digital Library,</subfield><subfield code="d">2010.</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Master and use copy. 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| indexdate | 2024-11-27T13:17:35Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n82029394 http://id.loc.gov/authorities/names/no2008003596 |
| isbn | 9781412973403 1412973406 9781452261546 1452261547 1412917956 9781412917957 |
| language | English |
| lccn | 2005037852 |
| oclc_num | 676913014 |
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| physical | 1 online resource |
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| spelling | The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha. Thousand Oaks, Calif. : SAGE Publications, ©2006. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Political advertising in international comparison / Christina Holtz-Bacha and Lynda Lee Kaid -- Methodologies for the study of political advertising / Anne Johnston -- Political advertising in the United States / Lynda Lee Kaid -- Political advertising in the United Kingdom / Margaret Scammell and Ana Inés Langer -- Election broadcasts in France / Lynda Lee Kaid and Nathalie Gagnère -- Political advertising in Spain and Portugal / Colleen Connolly-Ahern and Julio César Herrero -- From electoral propaganda to political advertising in Israel / Dan Caspi and Baruch Leshem -- Political advertising and democracy in Brazil / Mauro P. Porto -- Political advertising in Chile / Markus Moke -- Political advertising in Germany / Christina Holtz-Bacha -- Political advertising on television in the Nordic and Baltic states / Tom Moring -- Polispots in Greece : between partisanship and media logic / Athanassios N. Samaras and Stylianos Papathanassopoulos -- Sure to come, but temporarily delayed : The Netherlands in search of the political ad / Kees Brants -- TV political advertising in Italy : when politicians are afraid / Gianpietro Mazzoleni -- Political advertising in Mexico / José-Carlos Lozano -- Political advertising in Australia and New Zealand / Julianne Stewart -- Political advertising in Japan, South Korea, and Taiwan / Jinyoung Tak -- A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Sarah Oates -- Political communication and advertising in Poland / Wojciech Cwalina and Andrzej Falkowski -- Political advertising in Hungarian electoral communications / Jolán Róka -- Fifteen years of televised political advertising developments in Bulgaria / Lilia Raycheva -- Political advertising in a "new" democracy : the Czech Republic / Jan Jirák and Otakar Šoltys -- Persuading voters and political advertising in Turkey / Baki Can -- Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Lars Willnat and Annette Aw -- Deficient democracies, media pluralism, and political advertising in West Africa / Frank Wittmann and Baba Thiam -- Political advertising in South Africa / Ruth Teer-Tomaselli -- Television advertising and democratic systems around the world : a comparison of videostyle content and effects / Lynda Lee Kaid and Christina Holtz-Bacha. "The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region's electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations." http://www.loc.gov/catdir/enhancements/fy0658/2005037852-d.html. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL English. Advertising, Political Cross-cultural studies. Television in politics Cross-cultural studies. Publicité politique Études transculturelles. Télévision en politique Études transculturelles. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Television in politics fast Politik gnd Internationaler Vergleich gnd Werbung gnd http://d-nb.info/gnd/4065541-6 Fernsehen gnd http://d-nb.info/gnd/4016825-6 Cross-cultural studies fast Kaid, Lynda Lee. http://id.loc.gov/authorities/names/n84151675 Holtz-Bacha, Christina. http://id.loc.gov/authorities/names/n85344946 Sage Publications. http://id.loc.gov/authorities/names/n82029394 Sage eReference (Online service) http://id.loc.gov/authorities/names/no2008003596 has work: The SAGE handbook of political advertising (Text) https://id.oclc.org/worldcat/entity/E39PCFVjRc8cRdxtRkCq9rFyq3 https://id.oclc.org/worldcat/ontology/hasWork Print version: SAGE handbook of political advertising. Thousand Oaks, Calif. : SAGE Publications, ©2006 1412917956 9781412917957 (DLC) 2005037852 (OCoLC)62782199 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474689 Volltext |
| spellingShingle | The SAGE handbook of political advertising / Political advertising in international comparison / Methodologies for the study of political advertising / Political advertising in the United States / Political advertising in the United Kingdom / Election broadcasts in France / Political advertising in Spain and Portugal / From electoral propaganda to political advertising in Israel / Political advertising and democracy in Brazil / Political advertising in Chile / Political advertising in Germany / Political advertising on television in the Nordic and Baltic states / Polispots in Greece : between partisanship and media logic / Sure to come, but temporarily delayed : The Netherlands in search of the political ad / TV political advertising in Italy : when politicians are afraid / Political advertising in Mexico / Political advertising in Australia and New Zealand / Political advertising in Japan, South Korea, and Taiwan / A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Political communication and advertising in Poland / Political advertising in Hungarian electoral communications / Fifteen years of televised political advertising developments in Bulgaria / Political advertising in a "new" democracy : the Czech Republic / Persuading voters and political advertising in Turkey / Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Deficient democracies, media pluralism, and political advertising in West Africa / Political advertising in South Africa / Television advertising and democratic systems around the world : a comparison of videostyle content and effects / Advertising, Political Cross-cultural studies. Television in politics Cross-cultural studies. Publicité politique Études transculturelles. Télévision en politique Études transculturelles. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Television in politics fast Politik gnd Internationaler Vergleich gnd Werbung gnd http://d-nb.info/gnd/4065541-6 Fernsehen gnd http://d-nb.info/gnd/4016825-6 |
| subject_GND | http://d-nb.info/gnd/4065541-6 http://d-nb.info/gnd/4016825-6 |
| title | The SAGE handbook of political advertising / |
| title_alt | Political advertising in international comparison / Methodologies for the study of political advertising / Political advertising in the United States / Political advertising in the United Kingdom / Election broadcasts in France / Political advertising in Spain and Portugal / From electoral propaganda to political advertising in Israel / Political advertising and democracy in Brazil / Political advertising in Chile / Political advertising in Germany / Political advertising on television in the Nordic and Baltic states / Polispots in Greece : between partisanship and media logic / Sure to come, but temporarily delayed : The Netherlands in search of the political ad / TV political advertising in Italy : when politicians are afraid / Political advertising in Mexico / Political advertising in Australia and New Zealand / Political advertising in Japan, South Korea, and Taiwan / A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Political communication and advertising in Poland / Political advertising in Hungarian electoral communications / Fifteen years of televised political advertising developments in Bulgaria / Political advertising in a "new" democracy : the Czech Republic / Persuading voters and political advertising in Turkey / Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Deficient democracies, media pluralism, and political advertising in West Africa / Political advertising in South Africa / Television advertising and democratic systems around the world : a comparison of videostyle content and effects / |
| title_auth | The SAGE handbook of political advertising / |
| title_exact_search | The SAGE handbook of political advertising / |
| title_full | The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha. |
| title_fullStr | The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha. |
| title_full_unstemmed | The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha. |
| title_short | The SAGE handbook of political advertising / |
| title_sort | sage handbook of political advertising |
| topic | Advertising, Political Cross-cultural studies. Television in politics Cross-cultural studies. Publicité politique Études transculturelles. Télévision en politique Études transculturelles. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Television in politics fast Politik gnd Internationaler Vergleich gnd Werbung gnd http://d-nb.info/gnd/4065541-6 Fernsehen gnd http://d-nb.info/gnd/4016825-6 |
| topic_facet | Advertising, Political Cross-cultural studies. Television in politics Cross-cultural studies. Publicité politique Études transculturelles. Télévision en politique Études transculturelles. POLITICAL SCIENCE Political Process General. Advertising, Political Television in politics Politik Internationaler Vergleich Werbung Fernsehen Cross-cultural studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474689 |
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