Perspectives on promotion and database marketing :: the collected works of Robert C Blattberg /
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by so...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
World Scientific,
©2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled. |
| Beschreibung: | 1 online resource (xi, 316 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9789814287067 9814287067 1282761420 9781282761421 9786612761423 6612761423 |
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| 245 | 1 | 0 | |a Perspectives on promotion and database marketing : |b the collected works of Robert C Blattberg / |c editor, Greg M Allenby. |
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| 505 | 0 | |a pt. 1. Early Bob -- contributions to econometrics and marketing -- pt. 2. Statistical Bob -- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob -- contributions to sales promotions -- pt. 4. Big Bob -- Contributions that were industry-changing. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled. | ||
| 546 | |a English. | ||
| 600 | 1 | 0 | |a Blattberg, Robert C., |d 1942- |0 http://id.loc.gov/authorities/names/n88246555 |
| 600 | 1 | 7 | |a Blattberg, Robert C., |d 1942- |2 fast |
| 650 | 0 | |a Database marketing. |0 http://id.loc.gov/authorities/subjects/sh90004314 | |
| 650 | 6 | |a Bases de données |x Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
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| author | Blattberg, Robert C., 1942- |
| author2 | Allenby, Greg M. (Greg Martin), 1956- |
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| author_GND | http://id.loc.gov/authorities/names/n88246555 http://id.loc.gov/authorities/names/no95009010 |
| author_facet | Blattberg, Robert C., 1942- Allenby, Greg M. (Greg Martin), 1956- |
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| contents | pt. 1. Early Bob -- contributions to econometrics and marketing -- pt. 2. Statistical Bob -- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob -- contributions to sales promotions -- pt. 4. Big Bob -- Contributions that were industry-changing. |
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-11-27T13:17:34Z |
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| publisher | World Scientific, |
| record_format | marc |
| spelling | Blattberg, Robert C., 1942- https://id.oclc.org/worldcat/entity/E39PBJqVXFCK3PtMbGyMYpGWDq http://id.loc.gov/authorities/names/n88246555 Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor, Greg M Allenby. Singapore : World Scientific, ©2010. 1 online resource (xi, 316 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Includes bibliographical references. pt. 1. Early Bob -- contributions to econometrics and marketing -- pt. 2. Statistical Bob -- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob -- contributions to sales promotions -- pt. 4. Big Bob -- Contributions that were industry-changing. Print version record. Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled. English. Blattberg, Robert C., 1942- http://id.loc.gov/authorities/names/n88246555 Blattberg, Robert C., 1942- fast Database marketing. http://id.loc.gov/authorities/subjects/sh90004314 Bases de données Marketing. BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Database marketing fast Allenby, Greg M. (Greg Martin), 1956- https://id.oclc.org/worldcat/entity/E39PBJtMtVjktcPqCkDPQ33fbd http://id.loc.gov/authorities/names/no95009010 Print version: Blattberg, Robert C., 1942- Perspectives on promotion and database marketing. Singapore : World Scientific, ©2010 9789814287050 (OCoLC)401148495 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340790 Volltext |
| spellingShingle | Blattberg, Robert C., 1942- Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / pt. 1. Early Bob -- contributions to econometrics and marketing -- pt. 2. Statistical Bob -- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob -- contributions to sales promotions -- pt. 4. Big Bob -- Contributions that were industry-changing. Blattberg, Robert C., 1942- http://id.loc.gov/authorities/names/n88246555 Blattberg, Robert C., 1942- fast Database marketing. http://id.loc.gov/authorities/subjects/sh90004314 Bases de données Marketing. BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Database marketing fast |
| subject_GND | http://id.loc.gov/authorities/names/n88246555 http://id.loc.gov/authorities/subjects/sh90004314 |
| title | Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / |
| title_auth | Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / |
| title_exact_search | Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / |
| title_full | Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor, Greg M Allenby. |
| title_fullStr | Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor, Greg M Allenby. |
| title_full_unstemmed | Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor, Greg M Allenby. |
| title_short | Perspectives on promotion and database marketing : |
| title_sort | perspectives on promotion and database marketing the collected works of robert c blattberg |
| title_sub | the collected works of Robert C Blattberg / |
| topic | Blattberg, Robert C., 1942- http://id.loc.gov/authorities/names/n88246555 Blattberg, Robert C., 1942- fast Database marketing. http://id.loc.gov/authorities/subjects/sh90004314 Bases de données Marketing. BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh Database marketing fast |
| topic_facet | Blattberg, Robert C., 1942- Database marketing. Bases de données Marketing. BUSINESS & ECONOMICS Marketing Telemarketing. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Mail Order. BUSINESS & ECONOMICS Marketing Direct. BUSINESS & ECONOMICS E-Commerce Internet Marketing. Database marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340790 |
| work_keys_str_mv | AT blattbergrobertc perspectivesonpromotionanddatabasemarketingthecollectedworksofrobertcblattberg AT allenbygregm perspectivesonpromotionanddatabasemarketingthecollectedworksofrobertcblattberg |