Verfügbarkeit: Marketing management :

Marketing management :: a decision-making approach /

A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop...

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Bibliographische Detailangaben
1. Verfasser:	Venugopal, Pingali, 1958-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010.
Schriftenreihe:	Response books
Schlagworte:	Marketing > Management. Marketing > Gestion. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Marketing > Management
Online-Zugang:	Volltext
Zusammenfassung:	A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t.
Beschreibung:	1 online resource (xvii, 245 pages) : illustrations.
Bibliographie:	Includes bibliographical references and index.
ISBN:	9788132106173 8132106172 9386042223 9789386042224 1282839845 9781282839847 9786612839849 6612839848

Internformat

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author	Venugopal, Pingali, 1958-
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contents	Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
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spelling	Venugopal, Pingali, 1958- https://id.oclc.org/worldcat/entity/E39PCjMxBf7w7xXYJ9qrXWHFYX http://id.loc.gov/authorities/names/n2001103021 Marketing management : a decision-making approach / Pingali Venugopal. New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010. 1 online resource (xvii, 245 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Response books Includes bibliographical references and index. Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t. Print version record. English. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Gestion. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing Management fast has work: Marketing management (Work) https://id.oclc.org/worldcat/entity/E39PCFCWWt4qy8VCHTvbXpbdpP https://id.oclc.org/worldcat/ontology/hasWork Print version: Venugopal, Pingali, 1958- Marketing management. New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010 9788132104711 (DLC) 2010032554 (OCoLC)652448012 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340360 Volltext
spellingShingle	Venugopal, Pingali, 1958- Marketing management : a decision-making approach / Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Gestion. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing Management fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85081339
title	Marketing management : a decision-making approach /
title_auth	Marketing management : a decision-making approach /
title_exact_search	Marketing management : a decision-making approach /
title_full	Marketing management : a decision-making approach / Pingali Venugopal.
title_fullStr	Marketing management : a decision-making approach / Pingali Venugopal.
title_full_unstemmed	Marketing management : a decision-making approach / Pingali Venugopal.
title_short	Marketing management :
title_sort	marketing management a decision making approach
title_sub	a decision-making approach /
topic	Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Gestion. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing Management fast
topic_facet	Marketing Management. Marketing Gestion. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Marketing Management
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340360
work_keys_str_mv	AT venugopalpingali marketingmanagementadecisionmakingapproach

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