The great American blow-up :: puffery in advertising and selling /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Madison, Wis. :
University of Wisconsin Press,
©1996.
|
| Ausgabe: | Rev. ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (viii, 243 pages) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 197-227) and index. |
| ISBN: | 9780299152536 0299152537 1282788191 9781282788190 9786612788192 6612788194 |
Internformat
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| 100 | 1 | |a Preston, Ivan L., |d 1931- |1 https://id.oclc.org/worldcat/entity/E39PCjtTGF3PD4XmBKHQKTRvgX |0 http://id.loc.gov/authorities/names/n93098862 | |
| 245 | 1 | 4 | |a The great American blow-up : |b puffery in advertising and selling / |c Ivan L. Preston. |
| 250 | |a Rev. ed. | ||
| 260 | |a Madison, Wis. : |b University of Wisconsin Press, |c ©1996. | ||
| 300 | |a 1 online resource (viii, 243 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 197-227) and index. | ||
| 505 | 0 | |a 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 546 | |a English. | ||
| 650 | 0 | |a Advertising |z United States. | |
| 650 | 0 | |a Selling. |0 http://id.loc.gov/authorities/subjects/sh85119819 | |
| 650 | 0 | |a Advertising laws |z United States. | |
| 650 | 6 | |a Vente. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising laws |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 7 | |a Werbung |2 gnd |0 http://d-nb.info/gnd/4065541-6 | |
| 650 | 7 | |a Recht |2 gnd | |
| 650 | 7 | |a Geschichte |2 gnd | |
| 651 | 7 | |a USA |2 gnd |0 http://d-nb.info/gnd/4078704-7 | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 758 | |i has work: |a The great American blow-up (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGmWxQwjYCTyRdPVHXF9pd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Preston, Ivan L., 1931- |t Great American blow-up. |b Rev. ed. |d Madison, Wis. : University of Wisconsin Press, ©1996 |z 9780299152543 |w (DLC) 96008273 |w (OCoLC)34583843 |
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| 938 | |a EBSCOhost |b EBSC |n 336117 | ||
| 938 | |a Internet Archive |b INAR |n greatamericanblo00pres | ||
| 938 | |a Project MUSE |b MUSE |n muse12108 | ||
| 938 | |a YBP Library Services |b YANK |n 3467541 | ||
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Datensatz im Suchindex
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| author | Preston, Ivan L., 1931- |
| author_GND | http://id.loc.gov/authorities/names/n93098862 |
| author_facet | Preston, Ivan L., 1931- |
| author_role | |
| author_sort | Preston, Ivan L., 1931- |
| author_variant | i l p il ilp |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 P68 1996eb |
| callnumber-search | HF5813.U6 P68 1996eb |
| callnumber-sort | HF 45813 U6 P68 41996EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated. |
| ctrlnum | (OCoLC)669499136 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Electronic eBook |
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| geographic_facet | United States USA |
| id | ZDB-4-EBA-ocn669499136 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:17:33Z |
| institution | BVB |
| isbn | 9780299152536 0299152537 1282788191 9781282788190 9786612788192 6612788194 |
| language | English |
| oclc_num | 669499136 |
| open_access_boolean | |
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| physical | 1 online resource (viii, 243 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 1996 |
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| publisher | University of Wisconsin Press, |
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| spelling | Preston, Ivan L., 1931- https://id.oclc.org/worldcat/entity/E39PCjtTGF3PD4XmBKHQKTRvgX http://id.loc.gov/authorities/names/n93098862 The great American blow-up : puffery in advertising and selling / Ivan L. Preston. Rev. ed. Madison, Wis. : University of Wisconsin Press, ©1996. 1 online resource (viii, 243 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 197-227) and index. 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL English. Advertising United States. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Advertising laws United States. Vente. selling. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising laws fast Selling fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Werbung gnd http://d-nb.info/gnd/4065541-6 Recht gnd Geschichte gnd USA gnd http://d-nb.info/gnd/4078704-7 Reclame. gtt has work: The great American blow-up (Text) https://id.oclc.org/worldcat/entity/E39PCGmWxQwjYCTyRdPVHXF9pd https://id.oclc.org/worldcat/ontology/hasWork Print version: Preston, Ivan L., 1931- Great American blow-up. Rev. ed. Madison, Wis. : University of Wisconsin Press, ©1996 9780299152543 (DLC) 96008273 (OCoLC)34583843 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336117 Volltext |
| spellingShingle | Preston, Ivan L., 1931- The great American blow-up : puffery in advertising and selling / 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated. Advertising United States. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Advertising laws United States. Vente. selling. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising laws fast Selling fast Werbung gnd http://d-nb.info/gnd/4065541-6 Recht gnd Geschichte gnd Reclame. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85119819 http://d-nb.info/gnd/4065541-6 http://d-nb.info/gnd/4078704-7 |
| title | The great American blow-up : puffery in advertising and selling / |
| title_auth | The great American blow-up : puffery in advertising and selling / |
| title_exact_search | The great American blow-up : puffery in advertising and selling / |
| title_full | The great American blow-up : puffery in advertising and selling / Ivan L. Preston. |
| title_fullStr | The great American blow-up : puffery in advertising and selling / Ivan L. Preston. |
| title_full_unstemmed | The great American blow-up : puffery in advertising and selling / Ivan L. Preston. |
| title_short | The great American blow-up : |
| title_sort | great american blow up puffery in advertising and selling |
| title_sub | puffery in advertising and selling / |
| topic | Advertising United States. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Advertising laws United States. Vente. selling. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Advertising laws fast Selling fast Werbung gnd http://d-nb.info/gnd/4065541-6 Recht gnd Geschichte gnd Reclame. gtt |
| topic_facet | Advertising United States. Selling. Advertising laws United States. Vente. selling. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Advertising laws Selling United States Werbung Recht Geschichte USA Reclame. |
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