Advertising and satirical culture in the Romantic period /:
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while cop...
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cambridge :
Cambridge University Press,
2007.
|
Schriftenreihe: | Cambridge studies in Romanticism ;
74. |
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language. |
Beschreibung: | 1 online resource (xii, 353 pages) : illustrations |
Bibliographie: | Includes bibliographical references (pages 318-330) and index. |
ISBN: | 9780511394584 0511394586 9780511484520 0511484526 9780521293068 0521293065 1107185203 9781107185203 1281370347 9781281370341 9786611370343 661137034X 0511393938 9780511393938 0511390629 9780511390623 0511393105 9780511393105 |
Internformat
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520 | |a Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language. | ||
546 | |a English. | ||
650 | 0 | |a Advertising copy |z Great Britain |x History |y 18th century. | |
650 | 0 | |a Advertising copy |z Great Britain |x History |y 19th century. | |
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650 | 0 | |a English literature |y 18th century |x History and criticism. | |
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650 | 6 | |a Littérature anglaise |y 19e siècle |x Histoire et critique. | |
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any_adam_object | |
author | Strachan, John (John R.), 1961- |
author_GND | http://id.loc.gov/authorities/names/n00039773 |
author_facet | Strachan, John (John R.), 1961- |
author_role | |
author_sort | Strachan, John 1961- |
author_variant | j s js |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF5813 |
callnumber-raw | HF5813.G7 S77 2007 |
callnumber-search | HF5813.G7 S77 2007 |
callnumber-sort | HF 45813 G7 S77 42007 |
callnumber-subject | HF - Commerce |
collection | ZDB-4-EBA |
contents | A 'department of literature': advertising in the Romantic period -- 'Humbug and Co.': satirical engagements with advertising 1770-1840 -- 'We keep a poet': shoe blacking and the commercial aesthetic -- 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling -- 'Barber or perfumer': incomparable oils and crinicultural satire -- 'The poetry of hair-cutting': J.R.D. Huggins, the emperor of barbers -- 'Thought on puffs, patrons and other matters': commodifying the book. |
ctrlnum | (OCoLC)666919241 |
dewey-full | 820.9007 |
dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
dewey-ones | 820 - English & Old English literatures |
dewey-raw | 820.9007 |
dewey-search | 820.9007 |
dewey-sort | 3820.9007 |
dewey-tens | 820 - English & Old English literatures |
discipline | Anglistik / Amerikanistik |
era | 1700-1899 fast Geschichte 1770-1840. swd |
era_facet | 1700-1899 Geschichte 1770-1840. |
format | Electronic eBook |
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genre | Criticism, interpretation, etc. fast History fast |
genre_facet | Criticism, interpretation, etc. History |
geographic | Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP Englisch. swd |
geographic_facet | Great Britain Englisch. |
id | ZDB-4-EBA-ocn666919241 |
illustrated | Illustrated |
indexdate | 2024-11-27T13:17:31Z |
institution | BVB |
isbn | 9780511394584 0511394586 9780511484520 0511484526 9780521293068 0521293065 1107185203 9781107185203 1281370347 9781281370341 9786611370343 661137034X 0511393938 9780511393938 0511390629 9780511390623 0511393105 9780511393105 |
language | English |
oclc_num | 666919241 |
open_access_boolean | |
owner | MAIN DE-863 DE-BY-FWS |
owner_facet | MAIN DE-863 DE-BY-FWS |
physical | 1 online resource (xii, 353 pages) : illustrations |
psigel | ZDB-4-EBA |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Cambridge University Press, |
record_format | marc |
series | Cambridge studies in Romanticism ; |
series2 | Cambridge studies in Romanticism ; |
spelling | Strachan, John (John R.), 1961- https://id.oclc.org/worldcat/entity/E39PBJcgvGWYWV6kcqtKwFfjG3 http://id.loc.gov/authorities/names/n00039773 Advertising and satirical culture in the Romantic period / John Strachan. Cambridge : Cambridge University Press, 2007. 1 online resource (xii, 353 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Cambridge studies in Romanticism ; 74 Includes bibliographical references (pages 318-330) and index. A 'department of literature': advertising in the Romantic period -- 'Humbug and Co.': satirical engagements with advertising 1770-1840 -- 'We keep a poet': shoe blacking and the commercial aesthetic -- 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling -- 'Barber or perfumer': incomparable oils and crinicultural satire -- 'The poetry of hair-cutting': J.R.D. Huggins, the emperor of barbers -- 'Thought on puffs, patrons and other matters': commodifying the book. Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language. English. Advertising copy Great Britain History 18th century. Advertising copy Great Britain History 19th century. Romanticism Great Britain. English literature 18th century History and criticism. English literature 19th century History and criticism. English literature Themes, motives. http://id.loc.gov/authorities/subjects/sh85043900 Publicité Rédaction Grande-Bretagne Histoire 18e siècle. Publicité Rédaction Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. Littérature anglaise 18e siècle Histoire et critique. Littérature anglaise 19e siècle Histoire et critique. LITERARY CRITICISM European English, Irish, Scottish, Welsh. bisacsh Advertising copy fast English literature fast English literature Themes, motives fast Romanticism fast Great Britain fast https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP Literatur gnd http://d-nb.info/gnd/4035964-5 Werbegrafik gnd http://d-nb.info/gnd/4079177-4 Satire gnd http://d-nb.info/gnd/4051752-4 Englisch. swd 1700-1899 fast Geschichte 1770-1840. swd Criticism, interpretation, etc. fast History fast Print version: Strachan, John (John R.). Advertising and satirical culture in the Romantic period. Cambridge : Cambridge University Press, 2007 9780521882149 (DLC) 2008295262 (OCoLC)173238947 Cambridge studies in Romanticism ; 74. http://id.loc.gov/authorities/names/n92012333 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=224500 Volltext |
spellingShingle | Strachan, John (John R.), 1961- Advertising and satirical culture in the Romantic period / Cambridge studies in Romanticism ; A 'department of literature': advertising in the Romantic period -- 'Humbug and Co.': satirical engagements with advertising 1770-1840 -- 'We keep a poet': shoe blacking and the commercial aesthetic -- 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling -- 'Barber or perfumer': incomparable oils and crinicultural satire -- 'The poetry of hair-cutting': J.R.D. Huggins, the emperor of barbers -- 'Thought on puffs, patrons and other matters': commodifying the book. Advertising copy Great Britain History 18th century. Advertising copy Great Britain History 19th century. Romanticism Great Britain. English literature 18th century History and criticism. English literature 19th century History and criticism. English literature Themes, motives. http://id.loc.gov/authorities/subjects/sh85043900 Publicité Rédaction Grande-Bretagne Histoire 18e siècle. Publicité Rédaction Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. Littérature anglaise 18e siècle Histoire et critique. Littérature anglaise 19e siècle Histoire et critique. LITERARY CRITICISM European English, Irish, Scottish, Welsh. bisacsh Advertising copy fast English literature fast English literature Themes, motives fast Romanticism fast Literatur gnd http://d-nb.info/gnd/4035964-5 Werbegrafik gnd http://d-nb.info/gnd/4079177-4 Satire gnd http://d-nb.info/gnd/4051752-4 |
subject_GND | http://id.loc.gov/authorities/subjects/sh85043900 http://d-nb.info/gnd/4035964-5 http://d-nb.info/gnd/4079177-4 http://d-nb.info/gnd/4051752-4 |
title | Advertising and satirical culture in the Romantic period / |
title_auth | Advertising and satirical culture in the Romantic period / |
title_exact_search | Advertising and satirical culture in the Romantic period / |
title_full | Advertising and satirical culture in the Romantic period / John Strachan. |
title_fullStr | Advertising and satirical culture in the Romantic period / John Strachan. |
title_full_unstemmed | Advertising and satirical culture in the Romantic period / John Strachan. |
title_short | Advertising and satirical culture in the Romantic period / |
title_sort | advertising and satirical culture in the romantic period |
topic | Advertising copy Great Britain History 18th century. Advertising copy Great Britain History 19th century. Romanticism Great Britain. English literature 18th century History and criticism. English literature 19th century History and criticism. English literature Themes, motives. http://id.loc.gov/authorities/subjects/sh85043900 Publicité Rédaction Grande-Bretagne Histoire 18e siècle. Publicité Rédaction Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. Littérature anglaise 18e siècle Histoire et critique. Littérature anglaise 19e siècle Histoire et critique. LITERARY CRITICISM European English, Irish, Scottish, Welsh. bisacsh Advertising copy fast English literature fast English literature Themes, motives fast Romanticism fast Literatur gnd http://d-nb.info/gnd/4035964-5 Werbegrafik gnd http://d-nb.info/gnd/4079177-4 Satire gnd http://d-nb.info/gnd/4051752-4 |
topic_facet | Advertising copy Great Britain History 18th century. Advertising copy Great Britain History 19th century. Romanticism Great Britain. English literature 18th century History and criticism. English literature 19th century History and criticism. English literature Themes, motives. Publicité Rédaction Grande-Bretagne Histoire 18e siècle. Publicité Rédaction Grande-Bretagne Histoire 19e siècle. Romantisme Grande-Bretagne. Littérature anglaise 18e siècle Histoire et critique. Littérature anglaise 19e siècle Histoire et critique. LITERARY CRITICISM European English, Irish, Scottish, Welsh. Advertising copy English literature English literature Themes, motives Romanticism Great Britain Literatur Werbegrafik Satire Englisch. Criticism, interpretation, etc. History |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=224500 |
work_keys_str_mv | AT strachanjohn advertisingandsatiricalcultureintheromanticperiod |