Built to Love :: Creating Products That Captivate Customers.
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco :
Berrett-Koehler Publishers,
2010.
|
| Schriftenreihe: | BK business book.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com. |
| Beschreibung: | 1 online resource (191 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781605096995 1605096997 9781605097008 1605097004 1282731343 9781282731349 9786612731341 6612731346 |
Internformat
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn663862043 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 100913s2010 cau ob 001 0 eng d | ||
| 010 | |a 2010024210 | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MHW |d B24X7 |d CNARC |d OCLCQ |d OCLCF |d DEBSZ |d OCLCQ |d OCLCO |d YDXCP |d CDX |d N$T |d E7B |d COF |d TEFOD |d VALIL |d UMI |d FTUBL |d TEFOD |d OCLCQ |d BIBBD |d LTP |d OCLCQ |d AGLDB |d PIFAG |d MERUC |d OCLCQ |d WY@ |d LUE |d VNS |d VTS |d EXW |d STF |d JBG |d AU@ |d COO |d OCLCQ |d WYU |d A6Q |d DKC |d OCLCQ |d M8D |d UKAHL |d VT2 |d OCLCQ |d VLY |d RECBK |d EYM |d INARC |d OCLCO |d OCLCQ |d QGK |d OCLCO |d OCLCL |d HOPLA | ||
| 015 | |a GBB084268 |2 bnb | ||
| 016 | 7 | |a 015600966 |2 Uk | |
| 019 | |a 664682018 |a 665165571 |a 777401478 |a 1053883305 |a 1058152590 |a 1066419323 |a 1083564099 |a 1103272843 |a 1129359577 |a 1153036163 |a 1162229760 |a 1192339963 |a 1240510020 |a 1259169847 |a 1280780415 | ||
| 020 | |a 9781605096995 | ||
| 020 | |a 1605096997 | ||
| 020 | |a 9781605097008 | ||
| 020 | |a 1605097004 | ||
| 020 | |z 9781605096988 | ||
| 020 | |z 1605096989 | ||
| 020 | |a 1282731343 | ||
| 020 | |a 9781282731349 | ||
| 020 | |a 9786612731341 | ||
| 020 | |a 6612731346 | ||
| 024 | 8 | |a 9786612731341 | |
| 035 | |a (OCoLC)663862043 |z (OCoLC)664682018 |z (OCoLC)665165571 |z (OCoLC)777401478 |z (OCoLC)1053883305 |z (OCoLC)1058152590 |z (OCoLC)1066419323 |z (OCoLC)1083564099 |z (OCoLC)1103272843 |z (OCoLC)1129359577 |z (OCoLC)1153036163 |z (OCoLC)1162229760 |z (OCoLC)1192339963 |z (OCoLC)1240510020 |z (OCoLC)1259169847 |z (OCoLC)1280780415 | ||
| 037 | |a 273134 |b MIL | ||
| 037 | |a 5DED5879-45B6-4680-941B-DAD62FFD9F7B |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.153 | |
| 072 | 7 | |a BUS |x 020000 |2 bisacsh | |
| 082 | 7 | |a 658.575 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Boatwright, Peter. |0 http://id.loc.gov/authorities/names/no2005098779 | |
| 245 | 1 | 0 | |a Built to Love : |b Creating Products That Captivate Customers. |
| 260 | |a San Francisco : |b Berrett-Koehler Publishers, |c 2010. | ||
| 300 | |a 1 online resource (191 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 490 | 1 | |a A BK business book | |
| 505 | 0 | |a Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. | |
| 505 | 8 | |a AcknowledgmentsNotes; Index; About the Authors. | |
| 520 | |a Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 650 | 0 | |a New products. |0 http://id.loc.gov/authorities/subjects/sh85091388 | |
| 650 | 0 | |a Product management. |0 http://id.loc.gov/authorities/subjects/sh85107203 | |
| 650 | 0 | |a Customer relations |x Management. |0 http://id.loc.gov/authorities/subjects/sh2007005453 | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 700 | 1 | |a Cagan, Jonathan, |d 1961- |1 https://id.oclc.org/worldcat/entity/E39PCjv9fct8gHtRd7YK3H4RBq |0 http://id.loc.gov/authorities/names/n2001001303 | |
| 700 | 1 | |a Sturgess, Donna. | |
| 758 | |i has work: |a Built to love (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFCCRY7dGPR6d8XprmGbkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Boatwright, Peter. |t Built to Love : Creating Products That Captivate Customers. |d San Francisco : Berrett-Koehler Publishers, ©2010 |z 9781605096988 |
| 830 | 0 | |a BK business book. |0 http://id.loc.gov/authorities/names/no2008121322 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071 |3 Volltext |
| 938 | |a hoopla Digital |b HOPL |n MWT11282132 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00775454 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23983325 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23053716 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00041243 | ||
| 938 | |a BiblioBoard |b BIBD |n bde2e241-c946-4c8f-a875-e41a619f245d | ||
| 938 | |a Coutts Information Services |b COUT |n 14817761 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL578630 | ||
| 938 | |a ebrary |b EBRY |n ebr10412022 | ||
| 938 | |a EBSCOhost |b EBSC |n 335071 | ||
| 938 | |a YBP Library Services |b YANK |n 3440211 | ||
| 938 | |a Internet Archive |b INAR |n builttolovecreat0000boat | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn663862043 |
|---|---|
| _version_ | 1816881738248355840 |
| adam_text | |
| any_adam_object | |
| author | Boatwright, Peter |
| author2 | Cagan, Jonathan, 1961- Sturgess, Donna |
| author2_role | |
| author2_variant | j c jc d s ds |
| author_GND | http://id.loc.gov/authorities/names/no2005098779 http://id.loc.gov/authorities/names/n2001001303 |
| author_facet | Boatwright, Peter Cagan, Jonathan, 1961- Sturgess, Donna |
| author_role | |
| author_sort | Boatwright, Peter |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.153 |
| callnumber-search | HF5415.153 |
| callnumber-sort | HF 45415.153 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. AcknowledgmentsNotes; Index; About the Authors. |
| ctrlnum | (OCoLC)663862043 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05606cam a2200889Mi 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn663862043</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |n|---|||||</controlfield><controlfield tag="008">100913s2010 cau ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a"> 2010024210</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">EBLCP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MHW</subfield><subfield code="d">B24X7</subfield><subfield code="d">CNARC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">YDXCP</subfield><subfield code="d">CDX</subfield><subfield code="d">N$T</subfield><subfield code="d">E7B</subfield><subfield code="d">COF</subfield><subfield code="d">TEFOD</subfield><subfield code="d">VALIL</subfield><subfield code="d">UMI</subfield><subfield code="d">FTUBL</subfield><subfield code="d">TEFOD</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BIBBD</subfield><subfield code="d">LTP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">PIFAG</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">WY@</subfield><subfield code="d">LUE</subfield><subfield code="d">VNS</subfield><subfield code="d">VTS</subfield><subfield code="d">EXW</subfield><subfield code="d">STF</subfield><subfield code="d">JBG</subfield><subfield code="d">AU@</subfield><subfield code="d">COO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">WYU</subfield><subfield code="d">A6Q</subfield><subfield code="d">DKC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">M8D</subfield><subfield code="d">UKAHL</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VLY</subfield><subfield code="d">RECBK</subfield><subfield code="d">EYM</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">QGK</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">HOPLA</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB084268</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">015600966</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">664682018</subfield><subfield code="a">665165571</subfield><subfield code="a">777401478</subfield><subfield code="a">1053883305</subfield><subfield code="a">1058152590</subfield><subfield code="a">1066419323</subfield><subfield code="a">1083564099</subfield><subfield code="a">1103272843</subfield><subfield code="a">1129359577</subfield><subfield code="a">1153036163</subfield><subfield code="a">1162229760</subfield><subfield code="a">1192339963</subfield><subfield code="a">1240510020</subfield><subfield code="a">1259169847</subfield><subfield code="a">1280780415</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781605096995</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1605096997</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781605097008</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1605097004</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781605096988</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1605096989</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282731343</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282731349</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9786612731341</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">6612731346</subfield></datafield><datafield tag="024" ind1="8" ind2=" "><subfield code="a">9786612731341</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)663862043</subfield><subfield code="z">(OCoLC)664682018</subfield><subfield code="z">(OCoLC)665165571</subfield><subfield code="z">(OCoLC)777401478</subfield><subfield code="z">(OCoLC)1053883305</subfield><subfield code="z">(OCoLC)1058152590</subfield><subfield code="z">(OCoLC)1066419323</subfield><subfield code="z">(OCoLC)1083564099</subfield><subfield code="z">(OCoLC)1103272843</subfield><subfield code="z">(OCoLC)1129359577</subfield><subfield code="z">(OCoLC)1153036163</subfield><subfield code="z">(OCoLC)1162229760</subfield><subfield code="z">(OCoLC)1192339963</subfield><subfield code="z">(OCoLC)1240510020</subfield><subfield code="z">(OCoLC)1259169847</subfield><subfield code="z">(OCoLC)1280780415</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">273134</subfield><subfield code="b">MIL</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">5DED5879-45B6-4680-941B-DAD62FFD9F7B</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.153</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">020000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.575</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Boatwright, Peter.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2005098779</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Built to Love :</subfield><subfield code="b">Creating Products That Captivate Customers.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">San Francisco :</subfield><subfield code="b">Berrett-Koehler Publishers,</subfield><subfield code="c">2010.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (191 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">A BK business book</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">AcknowledgmentsNotes; Index; About the Authors.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">New products.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85091388</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85107203</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield><subfield code="x">Management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh2007005453</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Produits commerciaux</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Development</subfield><subfield code="x">Business Development.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">Research.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">New products</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Product management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cagan, Jonathan,</subfield><subfield code="d">1961-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjv9fct8gHtRd7YK3H4RBq</subfield><subfield code="0">http://id.loc.gov/authorities/names/n2001001303</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sturgess, Donna.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Built to love (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFCCRY7dGPR6d8XprmGbkC</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Boatwright, Peter.</subfield><subfield code="t">Built to Love : Creating Products That Captivate Customers.</subfield><subfield code="d">San Francisco : Berrett-Koehler Publishers, ©2010</subfield><subfield code="z">9781605096988</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">BK business book.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2008121322</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">hoopla Digital</subfield><subfield code="b">HOPL</subfield><subfield code="n">MWT11282132</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Recorded Books, LLC</subfield><subfield code="b">RECE</subfield><subfield code="n">rbeEB00775454</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH23983325</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH23053716</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Books 24x7</subfield><subfield code="b">B247</subfield><subfield code="n">bkb00041243</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">BiblioBoard</subfield><subfield code="b">BIBD</subfield><subfield code="n">bde2e241-c946-4c8f-a875-e41a619f245d</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Coutts Information Services</subfield><subfield code="b">COUT</subfield><subfield code="n">14817761</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL578630</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10412022</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">335071</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3440211</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">builttolovecreat0000boat</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn663862043 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:17:29Z |
| institution | BVB |
| isbn | 9781605096995 1605096997 9781605097008 1605097004 1282731343 9781282731349 9786612731341 6612731346 |
| language | English |
| lccn | 2010024210 |
| oclc_num | 663862043 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (191 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Berrett-Koehler Publishers, |
| record_format | marc |
| series | BK business book. |
| series2 | A BK business book |
| spelling | Boatwright, Peter. http://id.loc.gov/authorities/names/no2005098779 Built to Love : Creating Products That Captivate Customers. San Francisco : Berrett-Koehler Publishers, 2010. 1 online resource (191 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file A BK business book Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. AcknowledgmentsNotes; Index; About the Authors. Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com. Print version record. Includes bibliographical references and index. English. New products. http://id.loc.gov/authorities/subjects/sh85091388 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh Customer relations Management fast New products fast Product management fast Cagan, Jonathan, 1961- https://id.oclc.org/worldcat/entity/E39PCjv9fct8gHtRd7YK3H4RBq http://id.loc.gov/authorities/names/n2001001303 Sturgess, Donna. has work: Built to love (Text) https://id.oclc.org/worldcat/entity/E39PCFCCRY7dGPR6d8XprmGbkC https://id.oclc.org/worldcat/ontology/hasWork Print version: Boatwright, Peter. Built to Love : Creating Products That Captivate Customers. San Francisco : Berrett-Koehler Publishers, ©2010 9781605096988 BK business book. http://id.loc.gov/authorities/names/no2008121322 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071 Volltext |
| spellingShingle | Boatwright, Peter Built to Love : Creating Products That Captivate Customers. BK business book. Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. AcknowledgmentsNotes; Index; About the Authors. New products. http://id.loc.gov/authorities/subjects/sh85091388 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh Customer relations Management fast New products fast Product management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85091388 http://id.loc.gov/authorities/subjects/sh85107203 http://id.loc.gov/authorities/subjects/sh2007005453 |
| title | Built to Love : Creating Products That Captivate Customers. |
| title_auth | Built to Love : Creating Products That Captivate Customers. |
| title_exact_search | Built to Love : Creating Products That Captivate Customers. |
| title_full | Built to Love : Creating Products That Captivate Customers. |
| title_fullStr | Built to Love : Creating Products That Captivate Customers. |
| title_full_unstemmed | Built to Love : Creating Products That Captivate Customers. |
| title_short | Built to Love : |
| title_sort | built to love creating products that captivate customers |
| title_sub | Creating Products That Captivate Customers. |
| topic | New products. http://id.loc.gov/authorities/subjects/sh85091388 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. bisacsh BUSINESS & ECONOMICS Marketing Research. bisacsh Customer relations Management fast New products fast Product management fast |
| topic_facet | New products. Product management. Customer relations Management. Produits commerciaux Gestion. BUSINESS & ECONOMICS Development Business Development. BUSINESS & ECONOMICS Marketing Research. Customer relations Management New products Product management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071 |
| work_keys_str_mv | AT boatwrightpeter builttolovecreatingproductsthatcaptivatecustomers AT caganjonathan builttolovecreatingproductsthatcaptivatecustomers AT sturgessdonna builttolovecreatingproductsthatcaptivatecustomers |