Strategic marketing :: planning and control /
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Regierungsdokument Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; London :
Elsevier/Butterworth-Heinemann,
2008.
|
| Ausgabe: | 3rd ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning A highly exam focused approach which has been class tested and refined A new chapter offering a problem-based learning (PBL) approach to the subject Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses. * Fully revised, updated and improved new edition, recommended for the CIM Professional Diploma in Marketing and ideal for undergraduate/postgraduate study * Concise yet comprehensive and accessible approach made popular by the hugely successful previous editions * New features include chapters on customer relationship management, business ethics and problem-based learning (PBL). |
| Beschreibung: | Previous edition: 2001. |
| Beschreibung: | 1 online resource (xv, 332 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780080561219 0080561217 1136362592 9781136362590 1282540599 9781282540590 9786612540592 6612540591 |
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| 245 | 1 | 0 | |a Strategic marketing : |b planning and control / |c Graeme Drummond, John Ensor, Ruth Ashford. |
| 250 | |a 3rd ed. | ||
| 260 | |a Amsterdam ; |a London : |b Elsevier/Butterworth-Heinemann, |c 2008. | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface; Chapter 1: The Strategic Perspective; Part 1 -- Strategic Analysis; Chapter 2: External Analysis; Chapter 3: Competitive intelligence; Chapter 4: Segmentation; Chapter 5: Internal Analysis; Chapter 6: Developing a Future Orientation; Part 2 -- Formulation of Strategy; Chapter 7: Strategic Intent; Chapter 8: Strategy Formulation; Chapter 9: Targeting, Positioning and Brand Strategy; Chapter 10: Product Development and Innovation; Chapter 11: Customer Relationship Management; Chapter 12: Alliances and Relationships; Chapter 13: The Strategic Marketing Plan;Chapter 14: Business Ethics and Strategy; Part 3 -- Strategic Implementation; Chapter 15: Strategic Implementation; Chapter 16: Control; Part 4 -- Problem-based Learning For Strategic Marketing; Chapter 17: Problem-based-learning; Chapter 18: Mini cases; Index. | |
| 520 | |a The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning A highly exam focused approach which has been class tested and refined A new chapter offering a problem-based learning (PBL) approach to the subject Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses. * Fully revised, updated and improved new edition, recommended for the CIM Professional Diploma in Marketing and ideal for undergraduate/postgraduate study * Concise yet comprehensive and accessible approach made popular by the hugely successful previous editions * New features include chapters on customer relationship management, business ethics and problem-based learning (PBL). | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 0 | |a Marketing |x Planning. | |
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| 700 | 1 | |a Ashford, Ruth. |0 http://id.loc.gov/authorities/names/nb99054807 | |
| 758 | |i has work: |a Strategic marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGtkHVQHfVtbFjChGy98fm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Drummond, Graeme. |t Strategic marketing. |b 3rd ed. |d Amsterdam ; London : Butterworth-Heinemann, 2008 |z 9780750682718 |w (OCoLC)173499227 |
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| adam_text | |
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| author | Drummond, Graeme |
| author2 | Ensor, John Ashford, Ruth |
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| author_GND | http://id.loc.gov/authorities/names/n00085948 http://id.loc.gov/authorities/names/n00085949 http://id.loc.gov/authorities/names/nb99054807 |
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| contents | Preface; Chapter 1: The Strategic Perspective; Part 1 -- Strategic Analysis; Chapter 2: External Analysis; Chapter 3: Competitive intelligence; Chapter 4: Segmentation; Chapter 5: Internal Analysis; Chapter 6: Developing a Future Orientation; Part 2 -- Formulation of Strategy; Chapter 7: Strategic Intent; Chapter 8: Strategy Formulation; Chapter 9: Targeting, Positioning and Brand Strategy; Chapter 10: Product Development and Innovation; Chapter 11: Customer Relationship Management; Chapter 12: Alliances and Relationships; Chapter 13: The Strategic Marketing Plan;Chapter 14: Business Ethics and Strategy; Part 3 -- Strategic Implementation; Chapter 15: Strategic Implementation; Chapter 16: Control; Part 4 -- Problem-based Learning For Strategic Marketing; Chapter 17: Problem-based-learning; Chapter 18: Mini cases; Index. |
| ctrlnum | (OCoLC)659781145 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed. |
| format | Government Document Electronic eBook |
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| id | ZDB-4-EBA-ocn659781145 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:29Z |
| institution | BVB |
| isbn | 9780080561219 0080561217 1136362592 9781136362590 1282540599 9781282540590 9786612540592 6612540591 |
| language | English |
| oclc_num | 659781145 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xv, 332 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Elsevier/Butterworth-Heinemann, |
| record_format | marc |
| spelling | Drummond, Graeme. http://id.loc.gov/authorities/names/n00085948 Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. 3rd ed. Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2008. 1 online resource (xv, 332 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Previous edition: 2001. Includes bibliographical references and index. Preface; Chapter 1: The Strategic Perspective; Part 1 -- Strategic Analysis; Chapter 2: External Analysis; Chapter 3: Competitive intelligence; Chapter 4: Segmentation; Chapter 5: Internal Analysis; Chapter 6: Developing a Future Orientation; Part 2 -- Formulation of Strategy; Chapter 7: Strategic Intent; Chapter 8: Strategy Formulation; Chapter 9: Targeting, Positioning and Brand Strategy; Chapter 10: Product Development and Innovation; Chapter 11: Customer Relationship Management; Chapter 12: Alliances and Relationships; Chapter 13: The Strategic Marketing Plan;Chapter 14: Business Ethics and Strategy; Part 3 -- Strategic Implementation; Chapter 15: Strategic Implementation; Chapter 16: Control; Part 4 -- Problem-based Learning For Strategic Marketing; Chapter 17: Problem-based-learning; Chapter 18: Mini cases; Index. The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning A highly exam focused approach which has been class tested and refined A new chapter offering a problem-based learning (PBL) approach to the subject Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses. * Fully revised, updated and improved new edition, recommended for the CIM Professional Diploma in Marketing and ideal for undergraduate/postgraduate study * Concise yet comprehensive and accessible approach made popular by the hugely successful previous editions * New features include chapters on customer relationship management, business ethics and problem-based learning (PBL). Print version record. English. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategisches Management gnd http://d-nb.info/gnd/4124261-0 Marketing gnd http://d-nb.info/gnd/4037589-4 Ensor, John. http://id.loc.gov/authorities/names/n00085949 Ashford, Ruth. http://id.loc.gov/authorities/names/nb99054807 has work: Strategic marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGtkHVQHfVtbFjChGy98fm https://id.oclc.org/worldcat/ontology/hasWork Print version: Drummond, Graeme. Strategic marketing. 3rd ed. Amsterdam ; London : Butterworth-Heinemann, 2008 9780750682718 (OCoLC)173499227 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=320823 Volltext |
| spellingShingle | Drummond, Graeme Strategic marketing : planning and control / Preface; Chapter 1: The Strategic Perspective; Part 1 -- Strategic Analysis; Chapter 2: External Analysis; Chapter 3: Competitive intelligence; Chapter 4: Segmentation; Chapter 5: Internal Analysis; Chapter 6: Developing a Future Orientation; Part 2 -- Formulation of Strategy; Chapter 7: Strategic Intent; Chapter 8: Strategy Formulation; Chapter 9: Targeting, Positioning and Brand Strategy; Chapter 10: Product Development and Innovation; Chapter 11: Customer Relationship Management; Chapter 12: Alliances and Relationships; Chapter 13: The Strategic Marketing Plan;Chapter 14: Business Ethics and Strategy; Part 3 -- Strategic Implementation; Chapter 15: Strategic Implementation; Chapter 16: Control; Part 4 -- Problem-based Learning For Strategic Marketing; Chapter 17: Problem-based-learning; Chapter 18: Mini cases; Index. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategisches Management gnd http://d-nb.info/gnd/4124261-0 Marketing gnd http://d-nb.info/gnd/4037589-4 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://d-nb.info/gnd/4124261-0 http://d-nb.info/gnd/4037589-4 |
| title | Strategic marketing : planning and control / |
| title_auth | Strategic marketing : planning and control / |
| title_exact_search | Strategic marketing : planning and control / |
| title_full | Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. |
| title_fullStr | Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. |
| title_full_unstemmed | Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. |
| title_short | Strategic marketing : |
| title_sort | strategic marketing planning and control |
| title_sub | planning and control / |
| topic | Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management fast Marketing Planning fast Strategisches Management gnd http://d-nb.info/gnd/4124261-0 Marketing gnd http://d-nb.info/gnd/4037589-4 |
| topic_facet | Marketing Management. Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Green Business. Marketing Management Marketing Planning Strategisches Management Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=320823 |
| work_keys_str_mv | AT drummondgraeme strategicmarketingplanningandcontrol AT ensorjohn strategicmarketingplanningandcontrol AT ashfordruth strategicmarketingplanningandcontrol |