Communicator-in-chief :: how Barack Obama used new media technology to win the White House /

"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American presi...

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Bibliographische Detailangaben
Weitere Verfasser: Hendricks, John Allen, Denton, Robert E., Jr
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Lanham : Lexington Books, c2010.
Schriftenreihe:Lexington studies in political communication.
Schlagworte:
Online-Zugang:DE-862
DE-863
Zusammenfassung:"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--Jacket.
Beschreibung:1 online resource (xvi, 171 p.).)
Bibliographie:Includes bibliographical references and index.
ISBN:9780739141076
0739141074

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