Verfügbarkeit: Information marketing /

Information marketing /:

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of inform...

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Bibliographische Detailangaben
1. Verfasser:	Rowley, J. E.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Aldershot, England ; Burlington, VT : Ashgate, ©2006.
Ausgabe:	2nd ed.
Schlagworte:	Information services > Marketing. Information services industry. Services d'information > Industrie. COMPUTERS > Online Services. COMPUTERS > System Administration > Storage & Retrieval. Information services industry Information services > Marketing Marketing. Informatie. Informatiemaatschappij.
Online-Zugang:	Volltext
Zusammenfassung:	In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce.
Beschreibung:	1 online resource (xvi, 228 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780754681540 0754681548 9780754644132 0754644138

Internformat

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spelling	Rowley, J. E. http://id.loc.gov/authorities/names/n81076072 Information marketing / Jennifer Rowley. 2nd ed. Aldershot, England ; Burlington, VT : Ashgate, ©2006. 1 online resource (xvi, 228 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references and index. Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. Print version record. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce. Information services Marketing. Information services industry. http://id.loc.gov/authorities/subjects/sh87001871 Services d'information Industrie. COMPUTERS Online Services. bisacsh COMPUTERS System Administration Storage & Retrieval. bisacsh Information services industry fast Information services Marketing fast Marketing. gtt Informatie. gtt Informatiemaatschappij. gtt has work: Information marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGq3MkcC94kJXthhtWdTVC https://id.oclc.org/worldcat/ontology/hasWork Print version: Rowley, J.E. Information marketing. 2nd ed. Aldershot, England ; Burlington, VT : Ashgate, ©2006 (DLC) 2005031654 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270031 Volltext
spellingShingle	Rowley, J. E. Information marketing / Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. Information services Marketing. Information services industry. http://id.loc.gov/authorities/subjects/sh87001871 Services d'information Industrie. COMPUTERS Online Services. bisacsh COMPUTERS System Administration Storage & Retrieval. bisacsh Information services industry fast Information services Marketing fast Marketing. gtt Informatie. gtt Informatiemaatschappij. gtt
subject_GND	http://id.loc.gov/authorities/subjects/sh87001871
title	Information marketing /
title_auth	Information marketing /
title_exact_search	Information marketing /
title_full	Information marketing / Jennifer Rowley.
title_fullStr	Information marketing / Jennifer Rowley.
title_full_unstemmed	Information marketing / Jennifer Rowley.
title_short	Information marketing /
title_sort	information marketing
topic	Information services Marketing. Information services industry. http://id.loc.gov/authorities/subjects/sh87001871 Services d'information Industrie. COMPUTERS Online Services. bisacsh COMPUTERS System Administration Storage & Retrieval. bisacsh Information services industry fast Information services Marketing fast Marketing. gtt Informatie. gtt Informatiemaatschappij. gtt
topic_facet	Information services Marketing. Information services industry. Services d'information Industrie. COMPUTERS Online Services. COMPUTERS System Administration Storage & Retrieval. Information services industry Information services Marketing Marketing. Informatie. Informatiemaatschappij.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270031
work_keys_str_mv	AT rowleyje informationmarketing

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