Marketing library and information services :: international perspectives /
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
München :
K.G. Saur,
2006.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di. |
| Beschreibung: | 1 online resource (xv, 419 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783598440199 3598440197 |
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| 300 | |a 1 online resource (xv, 419 pages) : |b illustrations. | ||
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| 520 | |a The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di. | ||
| 505 | 0 | |a Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY -- AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Information services |x Marketing. | |
| 650 | 0 | |a Libraries |x Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108776 | |
| 650 | 0 | |a Information services |x Public relations. |0 http://id.loc.gov/authorities/subjects/sh98004112 | |
| 650 | 6 | |a Bibliothèques |x Marketing. | |
| 650 | 6 | |a Services d'information |x Marketing. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques. | |
| 650 | 6 | |a Services d'information |x Relations publiques. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Bibliotecas |x Marketing |2 embne | |
| 650 | 7 | |a Servicios de información |x Marketing |2 embne | |
| 650 | 7 | |a Bibliotecas |x Relaciones públicas |2 embne | |
| 650 | 7 | |a Servicios de información |x Relaciones públicas |2 embne | |
| 650 | 7 | |a Information services |x Marketing |2 fast | |
| 650 | 7 | |a Information services |x Public relations |2 fast | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Bibliotheekvoorzieningen. |2 gtt |
| 650 | 1 | 7 | |a Informatievoorziening. |2 gtt |
| 650 | 7 | |a Informationstjänster |x marknadsföring. |2 sao | |
| 650 | 7 | |a Bibliotek |x marknadsföring. |2 sao | |
| 700 | 1 | |a Gupta, Dinesh K., |e editor |1 https://id.oclc.org/worldcat/entity/E39PBJwtpt3JjWYdy4RRrt48YP |0 http://id.loc.gov/authorities/names/n2005207772 | |
| 776 | 0 | 8 | |i Print version: |t Marketing library and information services. |d München : K.G. Saur, 2006 |z 3598117531 |z 9783598117534 |w (OCoLC)65166555 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn646769630 |
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| _version_ | 1816881725297393664 |
| adam_text | |
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| author2 | Gupta, Dinesh K. |
| author2_role | edt |
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| author_GND | http://id.loc.gov/authorities/names/n2005207772 |
| author_facet | Gupta, Dinesh K. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | Z - Library Science |
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| contents | Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY -- AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA. |
| ctrlnum | (OCoLC)646769630 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn646769630 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:17Z |
| institution | BVB |
| isbn | 9783598440199 3598440197 |
| language | English |
| oclc_num | 646769630 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xv, 419 pages) : illustrations. |
| psigel | ZDB-4-EBA |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | K.G. Saur, |
| record_format | marc |
| spelling | Marketing library and information services : international perspectives / edited on behalf of IFLA by Dinesh K. Gupta [and others]. München : K.G. Saur, 2006. 1 online resource (xv, 419 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di. Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY -- AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA. Print version record. Includes bibliographical references. Libraries Marketing. Information services Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Information services Public relations. http://id.loc.gov/authorities/subjects/sh98004112 Bibliothèques Marketing. Services d'information Marketing. Bibliothèques Relations publiques. Services d'information Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Bibliotecas Marketing embne Servicios de información Marketing embne Bibliotecas Relaciones públicas embne Servicios de información Relaciones públicas embne Information services Marketing fast Information services Public relations fast Libraries Marketing fast Libraries Public relations fast Marketing. gtt Bibliotheekvoorzieningen. gtt Informatievoorziening. gtt Informationstjänster marknadsföring. sao Bibliotek marknadsföring. sao Gupta, Dinesh K., editor https://id.oclc.org/worldcat/entity/E39PBJwtpt3JjWYdy4RRrt48YP http://id.loc.gov/authorities/names/n2005207772 Print version: Marketing library and information services. München : K.G. Saur, 2006 3598117531 9783598117534 (OCoLC)65166555 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=259755 Volltext |
| spellingShingle | Marketing library and information services : international perspectives / Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY -- AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA. Libraries Marketing. Information services Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Information services Public relations. http://id.loc.gov/authorities/subjects/sh98004112 Bibliothèques Marketing. Services d'information Marketing. Bibliothèques Relations publiques. Services d'information Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Bibliotecas Marketing embne Servicios de información Marketing embne Bibliotecas Relaciones públicas embne Servicios de información Relaciones públicas embne Information services Marketing fast Information services Public relations fast Libraries Marketing fast Libraries Public relations fast Marketing. gtt Bibliotheekvoorzieningen. gtt Informatievoorziening. gtt Informationstjänster marknadsföring. sao Bibliotek marknadsföring. sao |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108776 http://id.loc.gov/authorities/subjects/sh98004112 |
| title | Marketing library and information services : international perspectives / |
| title_auth | Marketing library and information services : international perspectives / |
| title_exact_search | Marketing library and information services : international perspectives / |
| title_full | Marketing library and information services : international perspectives / edited on behalf of IFLA by Dinesh K. Gupta [and others]. |
| title_fullStr | Marketing library and information services : international perspectives / edited on behalf of IFLA by Dinesh K. Gupta [and others]. |
| title_full_unstemmed | Marketing library and information services : international perspectives / edited on behalf of IFLA by Dinesh K. Gupta [and others]. |
| title_short | Marketing library and information services : |
| title_sort | marketing library and information services international perspectives |
| title_sub | international perspectives / |
| topic | Libraries Marketing. Information services Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Information services Public relations. http://id.loc.gov/authorities/subjects/sh98004112 Bibliothèques Marketing. Services d'information Marketing. Bibliothèques Relations publiques. Services d'information Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Bibliotecas Marketing embne Servicios de información Marketing embne Bibliotecas Relaciones públicas embne Servicios de información Relaciones públicas embne Information services Marketing fast Information services Public relations fast Libraries Marketing fast Libraries Public relations fast Marketing. gtt Bibliotheekvoorzieningen. gtt Informatievoorziening. gtt Informationstjänster marknadsföring. sao Bibliotek marknadsföring. sao |
| topic_facet | Libraries Marketing. Information services Marketing. Libraries Public relations. Information services Public relations. Bibliothèques Marketing. Services d'information Marketing. Bibliothèques Relations publiques. Services d'information Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Bibliotecas Marketing Servicios de información Marketing Bibliotecas Relaciones públicas Servicios de información Relaciones públicas Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Marketing. Bibliotheekvoorzieningen. Informatievoorziening. Informationstjänster marknadsföring. Bibliotek marknadsföring. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=259755 |
| work_keys_str_mv | AT guptadineshk marketinglibraryandinformationservicesinternationalperspectives |