Minority influence and innovation :: antecedents, processes and consequences /

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social con...

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Bibliographische Detailangaben
Weitere Verfasser: Martin, Robin, 1960-, Hewstone, Miles
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hove, East Sussex ; New York, NY : Psychology Press, 2010.
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Zusammenfassung:Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimul.
Beschreibung:1 online resource (xviii, 406 pages) : illustrations
Bibliographie:Includes bibliographical references and indexes.
ISBN:9780203865552
0203865553
9781841695945
1841695947
1135232776
9781135232771
1282595032
9781282595033
9786612595035
6612595035

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