Managing Market Relationships :: Methodological and Empirical Insights.
Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2008.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma. |
| Physical Description: | 1 online resource (245 pages) |
| ISBN: | 9781409403418 1409403416 1282344765 9781282344761 |
Staff View
MARC
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| 505 | 0 | |a Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. | |
| 520 | |a Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Relationship marketing. |0 http://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 6 | |a Marketing relationnel. | |
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Record in the Search Index
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| adam_text | |
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| author | Lindgreen, Adam |
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| author_role | |
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| contents | Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. |
| ctrlnum | (OCoLC)609853042 |
| dewey-full | 658.8/12 658.812 |
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| id | ZDB-4-EBA-ocn609853042 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-11T08:36:42Z |
| institution | BVB |
| isbn | 9781409403418 1409403416 1282344765 9781282344761 |
| language | English |
| oclc_num | 609853042 |
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| spelling | Lindgreen, Adam. Managing Market Relationships : Methodological and Empirical Insights. Farnham : Ashgate Pub., 2008. 1 online resource (245 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma. Print version record. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. bisacsh Marketing research fast Relationship marketing fast has work: Managing Market Relationships (Text) https://id.oclc.org/worldcat/entity/E39PD3WdwthVrtQvC4kGmpb7vw https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780566088834 |
| spellingShingle | Lindgreen, Adam Managing Market Relationships : Methodological and Empirical Insights. Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. bisacsh Marketing research fast Relationship marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh85081350 |
| title | Managing Market Relationships : Methodological and Empirical Insights. |
| title_auth | Managing Market Relationships : Methodological and Empirical Insights. |
| title_exact_search | Managing Market Relationships : Methodological and Empirical Insights. |
| title_full | Managing Market Relationships : Methodological and Empirical Insights. |
| title_fullStr | Managing Market Relationships : Methodological and Empirical Insights. |
| title_full_unstemmed | Managing Market Relationships : Methodological and Empirical Insights. |
| title_short | Managing Market Relationships : |
| title_sort | managing market relationships methodological and empirical insights |
| title_sub | Methodological and Empirical Insights. |
| topic | Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. bisacsh Marketing research fast Relationship marketing fast |
| topic_facet | Relationship marketing. Marketing research. Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. Marketing research Relationship marketing |
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