Managing Market Relationships :: Methodological and Empirical Insights.
Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham :
Ashgate Pub.,
2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma. |
| Beschreibung: | 1 online resource (245 pages) |
| ISBN: | 9781409403418 1409403416 1282344765 9781282344761 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn609853042 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr n||---||||| | ||
| 008 | 100427s2008 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d IDEBK |d OCLCQ |d DKU |d N$T |d OCLCQ |d OCLCF |d DEBSZ |d OCLCQ |d YDXCP |d OCLCQ |d AGLDB |d ZCU |d OCLCQ |d MERUC |d YDX |d VNS |d OCLCQ |d VTS |d ICG |d OCLCQ |d STF |d DKC |d AU@ |d OCLCQ |d AJS |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 019 | |a 816338789 | ||
| 020 | |a 9781409403418 |q (electronic bk.) | ||
| 020 | |a 1409403416 |q (electronic bk.) | ||
| 020 | |a 1282344765 | ||
| 020 | |a 9781282344761 | ||
| 035 | |a (OCoLC)609853042 |z (OCoLC)816338789 | ||
| 050 | 4 | |a HF5415.55 |b .L56 2008 | |
| 072 | 7 | |a BUS |x 018000 |2 bisacsh | |
| 072 | 7 | |a KMP |2 bicssc | |
| 082 | 7 | |a 658.8/12 |a 658.812 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Lindgreen, Adam. | |
| 245 | 1 | 0 | |a Managing Market Relationships : |b Methodological and Empirical Insights. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2008. | ||
| 300 | |a 1 online resource (245 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. | |
| 520 | |a Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Relationship marketing. |0 http://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 758 | |i has work: |a Managing Market Relationships (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3WdwthVrtQvC4kGmpb7vw |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780566088834 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367 |3 Volltext |
| 936 | |a BATCHLOAD | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL476388 | ||
| 938 | |a EBSCOhost |b EBSC |n 421367 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 234476 | ||
| 938 | |a YBP Library Services |b YANK |n 15018266 | ||
| 938 | |a YBP Library Services |b YANK |n 3140076 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn609853042 |
|---|---|
| _version_ | 1816881718342189056 |
| adam_text | |
| any_adam_object | |
| author | Lindgreen, Adam |
| author_facet | Lindgreen, Adam |
| author_role | |
| author_sort | Lindgreen, Adam |
| author_variant | a l al |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 .L56 2008 |
| callnumber-search | HF5415.55 .L56 2008 |
| callnumber-sort | HF 45415.55 L56 42008 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. |
| ctrlnum | (OCoLC)609853042 |
| dewey-full | 658.8/12 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 658.812 |
| dewey-search | 658.8/12 658.812 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03330cam a2200565 i 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn609853042</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr n||---|||||</controlfield><controlfield tag="008">100427s2008 xx o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">EBLCP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">EBLCP</subfield><subfield code="d">IDEBK</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">DKU</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">ZCU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">YDX</subfield><subfield code="d">VNS</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">ICG</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">DKC</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AJS</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">816338789</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781409403418</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1409403416</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282344765</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282344761</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)609853042</subfield><subfield code="z">(OCoLC)816338789</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.55</subfield><subfield code="b">.L56 2008</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">018000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">KMP</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="a">658.812</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lindgreen, Adam.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Managing Market Relationships :</subfield><subfield code="b">Methodological and Empirical Insights.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Farnham :</subfield><subfield code="b">Ashgate Pub.,</subfield><subfield code="c">2008.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (245 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Relationship marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh96005326</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081350</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing relationnel.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Recherche.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Customer Relations.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relationship marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Managing Market Relationships (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PD3WdwthVrtQvC4kGmpb7vw</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9780566088834</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="936" ind1=" " ind2=" "><subfield code="a">BATCHLOAD</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL476388</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">421367</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">234476</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">15018266</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3140076</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn609853042 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:17:10Z |
| institution | BVB |
| isbn | 9781409403418 1409403416 1282344765 9781282344761 |
| language | English |
| oclc_num | 609853042 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (245 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Ashgate Pub., |
| record_format | marc |
| spelling | Lindgreen, Adam. Managing Market Relationships : Methodological and Empirical Insights. Farnham : Ashgate Pub., 2008. 1 online resource (245 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma. Print version record. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. bisacsh Marketing research fast Relationship marketing fast has work: Managing Market Relationships (Text) https://id.oclc.org/worldcat/entity/E39PD3WdwthVrtQvC4kGmpb7vw https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780566088834 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367 Volltext |
| spellingShingle | Lindgreen, Adam Managing Market Relationships : Methodological and Empirical Insights. Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. bisacsh Marketing research fast Relationship marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh85081350 |
| title | Managing Market Relationships : Methodological and Empirical Insights. |
| title_auth | Managing Market Relationships : Methodological and Empirical Insights. |
| title_exact_search | Managing Market Relationships : Methodological and Empirical Insights. |
| title_full | Managing Market Relationships : Methodological and Empirical Insights. |
| title_fullStr | Managing Market Relationships : Methodological and Empirical Insights. |
| title_full_unstemmed | Managing Market Relationships : Methodological and Empirical Insights. |
| title_short | Managing Market Relationships : |
| title_sort | managing market relationships methodological and empirical insights |
| title_sub | Methodological and Empirical Insights. |
| topic | Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. bisacsh Marketing research fast Relationship marketing fast |
| topic_facet | Relationship marketing. Marketing research. Marketing relationnel. Marketing Recherche. BUSINESS & ECONOMICS Customer Relations. Marketing research Relationship marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367 |
| work_keys_str_mv | AT lindgreenadam managingmarketrelationshipsmethodologicalandempiricalinsights |