The Employer Brand :: Keeping Faith with the Deal.
Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham :
Ashgate Pub.,
2009.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees. |
| Beschreibung: | 1 online resource (248 pages) |
| ISBN: | 9780566091506 056609150X 1282242865 9781282242869 |
Internformat
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| 520 | |a Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees. | ||
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| 650 | 2 | |a Personnel Management |0 https://id.nlm.nih.gov/mesh/D010559 | |
| 650 | 6 | |a Personnel |x Rétention. | |
| 650 | 6 | |a Culture organisationnelle. | |
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| contents | Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index. |
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| id | ZDB-4-EBA-ocn609842139 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:17:10Z |
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| isbn | 9780566091506 056609150X 1282242865 9781282242869 |
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| spelling | Rosethorn, Helen. The Employer Brand : Keeping Faith with the Deal. Farnham : Ashgate Pub., 2009. 1 online resource (248 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index. Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees. Print version record. Employee retention. http://id.loc.gov/authorities/subjects/sh99001660 Human capital Management. Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organizational behavior. http://id.loc.gov/authorities/subjects/sh85095524 Personnel management. http://id.loc.gov/authorities/subjects/sh85100143 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Personnel Management https://id.nlm.nih.gov/mesh/D010559 Personnel Rétention. Culture organisationnelle. Comportement organisationnel. Personnel Direction. BUSINESS & ECONOMICS Human Resources & Personnel Management. bisacsh BUSINESS & ECONOMICS Workplace Culture. bisacsh Corporate culture fast Employee retention fast Human capital Management fast Organizational behavior fast Personnel management fast Group, Members of Bernard Hodes. has work: The employer brand (Text) https://id.oclc.org/worldcat/entity/E39PCGH6hdd96h8FH3DvWDb7h3 https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780566088995 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421310 Volltext |
| spellingShingle | Rosethorn, Helen The Employer Brand : Keeping Faith with the Deal. Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index. Employee retention. http://id.loc.gov/authorities/subjects/sh99001660 Human capital Management. Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organizational behavior. http://id.loc.gov/authorities/subjects/sh85095524 Personnel management. http://id.loc.gov/authorities/subjects/sh85100143 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Personnel Management https://id.nlm.nih.gov/mesh/D010559 Personnel Rétention. Culture organisationnelle. Comportement organisationnel. Personnel Direction. BUSINESS & ECONOMICS Human Resources & Personnel Management. bisacsh BUSINESS & ECONOMICS Workplace Culture. bisacsh Corporate culture fast Employee retention fast Human capital Management fast Organizational behavior fast Personnel management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh99001660 http://id.loc.gov/authorities/subjects/sh85032896 http://id.loc.gov/authorities/subjects/sh85095524 http://id.loc.gov/authorities/subjects/sh85100143 https://id.nlm.nih.gov/mesh/D015279 https://id.nlm.nih.gov/mesh/D010559 |
| title | The Employer Brand : Keeping Faith with the Deal. |
| title_auth | The Employer Brand : Keeping Faith with the Deal. |
| title_exact_search | The Employer Brand : Keeping Faith with the Deal. |
| title_full | The Employer Brand : Keeping Faith with the Deal. |
| title_fullStr | The Employer Brand : Keeping Faith with the Deal. |
| title_full_unstemmed | The Employer Brand : Keeping Faith with the Deal. |
| title_short | The Employer Brand : |
| title_sort | employer brand keeping faith with the deal |
| title_sub | Keeping Faith with the Deal. |
| topic | Employee retention. http://id.loc.gov/authorities/subjects/sh99001660 Human capital Management. Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organizational behavior. http://id.loc.gov/authorities/subjects/sh85095524 Personnel management. http://id.loc.gov/authorities/subjects/sh85100143 Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Personnel Management https://id.nlm.nih.gov/mesh/D010559 Personnel Rétention. Culture organisationnelle. Comportement organisationnel. Personnel Direction. BUSINESS & ECONOMICS Human Resources & Personnel Management. bisacsh BUSINESS & ECONOMICS Workplace Culture. bisacsh Corporate culture fast Employee retention fast Human capital Management fast Organizational behavior fast Personnel management fast |
| topic_facet | Employee retention. Human capital Management. Corporate culture. Organizational behavior. Personnel management. Organizational Culture Personnel Management Personnel Rétention. Culture organisationnelle. Comportement organisationnel. Personnel Direction. BUSINESS & ECONOMICS Human Resources & Personnel Management. BUSINESS & ECONOMICS Workplace Culture. Corporate culture Employee retention Human capital Management Organizational behavior Personnel management |
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