Tourism branding :: communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK :
Emerald Group Pub.,
2009.
|
| Ausgabe: | 1st ed. |
| Schriftenreihe: | Bridging tourism theory and practice ;
v. 1. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. |
| Beschreibung: | 1 online resource (viii, 297 pages) : illustrations, maps |
| Bibliographie: | Includes bibliographical references (pages 233-262) and index. |
| ISBN: | 9781849507219 184950721X |
| ISSN: | 2042-1443 ; |
Internformat
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| 250 | |a 1st ed. | ||
| 260 | |a Bingley, UK : |b Emerald Group Pub., |c 2009. | ||
| 300 | |a 1 online resource (viii, 297 pages) : |b illustrations, maps | ||
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| 490 | 1 | |a Bridging tourism theory and practice, |x 2042-1443 ; |v v. 1 | |
| 504 | |a Includes bibliographical references (pages 233-262) and index. | ||
| 505 | 0 | |a Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia. | |
| 520 | |a Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Advertising |x Tourism. |0 http://id.loc.gov/authorities/subjects/sh88000359 | |
| 650 | 0 | |a Place marketing. |0 http://id.loc.gov/authorities/subjects/sh00006853 | |
| 650 | 0 | |a Tourism. |0 http://id.loc.gov/authorities/subjects/sh85136255 | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 6 | |a Tourisme |x Publicité. | |
| 650 | 7 | |a Tourism industry. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Gestion d'entreprises. |2 eclas | |
| 650 | 7 | |a Travel and Tourism. |2 eflch | |
| 650 | 7 | |a Advertising |x Tourism |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 650 | 7 | |a Tourism |2 fast | |
| 650 | 7 | |a Tourism |x Marketing |2 fast | |
| 700 | 1 | |a Cai, Liping A. | |
| 700 | 1 | |a Gartner, William C. | |
| 700 | 1 | |a Munar, Ana María. | |
| 776 | 0 | 8 | |i Print version: |t Tourism branding. |b 1st ed. |d Bingley, UK : Emerald Group Publishing, 2009 |z 9781849507202 |w (OCoLC)557492874 |
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| _version_ | 1816881713600528384 |
| adam_text | |
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| author2 | Cai, Liping A. Gartner, William C. Munar, Ana María |
| author2_role | |
| author2_variant | l a c la lac w c g wc wcg a m m am amm |
| author_facet | Cai, Liping A. Gartner, William C. Munar, Ana María |
| author_sort | Cai, Liping A. |
| building | Verbundindex |
| bvnumber | localFWS |
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| contents | Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia. |
| ctrlnum | (OCoLC)605025781 |
| dewey-full | 659.193384791 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.193384791 |
| dewey-search | 659.193384791 |
| dewey-sort | 3659.193384791 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn605025781 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:06Z |
| institution | BVB |
| isbn | 9781849507219 184950721X |
| issn | 2042-1443 ; |
| language | English |
| oclc_num | 605025781 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (viii, 297 pages) : illustrations, maps |
| psigel | ZDB-4-EBA |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Emerald Group Pub., |
| record_format | marc |
| series | Bridging tourism theory and practice ; |
| series2 | Bridging tourism theory and practice, |
| spelling | Tourism branding : communities in action / [edited by] Liping A. Cai, William C. Gartner, Ana María Munar. 1st ed. Bingley, UK : Emerald Group Pub., 2009. 1 online resource (viii, 297 pages) : illustrations, maps text txt rdacontent computer c rdamedia online resource cr rdacarrier Bridging tourism theory and practice, 2042-1443 ; v. 1 Includes bibliographical references (pages 233-262) and index. Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Print version record. Advertising Tourism. http://id.loc.gov/authorities/subjects/sh88000359 Place marketing. http://id.loc.gov/authorities/subjects/sh00006853 Tourism. http://id.loc.gov/authorities/subjects/sh85136255 Tourism Marketing. Tourisme Publicité. Tourism industry. bicssc Sales & marketing. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Gestion d'entreprises. eclas Travel and Tourism. eflch Advertising Tourism fast Place marketing fast Tourism fast Tourism Marketing fast Cai, Liping A. Gartner, William C. Munar, Ana María. Print version: Tourism branding. 1st ed. Bingley, UK : Emerald Group Publishing, 2009 9781849507202 (OCoLC)557492874 Bridging tourism theory and practice ; v. 1. http://id.loc.gov/authorities/names/no2010064556 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308854 Volltext |
| spellingShingle | Tourism branding : communities in action / Bridging tourism theory and practice ; Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia. Advertising Tourism. http://id.loc.gov/authorities/subjects/sh88000359 Place marketing. http://id.loc.gov/authorities/subjects/sh00006853 Tourism. http://id.loc.gov/authorities/subjects/sh85136255 Tourism Marketing. Tourisme Publicité. Tourism industry. bicssc Sales & marketing. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Gestion d'entreprises. eclas Travel and Tourism. eflch Advertising Tourism fast Place marketing fast Tourism fast Tourism Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh88000359 http://id.loc.gov/authorities/subjects/sh00006853 http://id.loc.gov/authorities/subjects/sh85136255 |
| title | Tourism branding : communities in action / |
| title_auth | Tourism branding : communities in action / |
| title_exact_search | Tourism branding : communities in action / |
| title_full | Tourism branding : communities in action / [edited by] Liping A. Cai, William C. Gartner, Ana María Munar. |
| title_fullStr | Tourism branding : communities in action / [edited by] Liping A. Cai, William C. Gartner, Ana María Munar. |
| title_full_unstemmed | Tourism branding : communities in action / [edited by] Liping A. Cai, William C. Gartner, Ana María Munar. |
| title_short | Tourism branding : |
| title_sort | tourism branding communities in action |
| title_sub | communities in action / |
| topic | Advertising Tourism. http://id.loc.gov/authorities/subjects/sh88000359 Place marketing. http://id.loc.gov/authorities/subjects/sh00006853 Tourism. http://id.loc.gov/authorities/subjects/sh85136255 Tourism Marketing. Tourisme Publicité. Tourism industry. bicssc Sales & marketing. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Gestion d'entreprises. eclas Travel and Tourism. eflch Advertising Tourism fast Place marketing fast Tourism fast Tourism Marketing fast |
| topic_facet | Advertising Tourism. Place marketing. Tourism. Tourism Marketing. Tourisme Publicité. Tourism industry. Sales & marketing. BUSINESS & ECONOMICS Advertising & Promotion. Gestion d'entreprises. Travel and Tourism. Advertising Tourism Place marketing Tourism Tourism Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308854 |
| work_keys_str_mv | AT cailipinga tourismbrandingcommunitiesinaction AT gartnerwilliamc tourismbrandingcommunitiesinaction AT munaranamaria tourismbrandingcommunitiesinaction |