Politicking online :: the transformation of election campaign communications /

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengt...

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Bibliographische Detailangaben
Weitere Verfasser: Panagopoulos, Costas
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Brunswick, NJ : Rutgers University Press, 2009.
Schlagworte:
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Zusammenfassung:Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern pol.
Beschreibung:1 online resource (viii, 302 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780813548654
0813548659
0813544882
9780813544885

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