Verfügbarkeit: Creativity in product innovation /

Creativity in product innovation /:

"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are d...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Goldenberg, Jacob, 1962-
Weitere Verfasser:	Mazursky, David, 1954-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge, U.K. ; New York : Cambridge University Press, ©2002.
Schlagworte:	Product management. Marketing > Management. Produits commerciaux > Gestion. Marketing > Gestion. BUSINESS & ECONOMICS > Marketing > Research. BUSINESS & ECONOMICS > Research & Development. Marketing > Management Product management Produktinnovation Productontwikkeling. Marketing. Gestió de productes. Electronic books.
Online-Zugang:	Volltext
Zusammenfassung:	"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--Jacket
Beschreibung:	1 online resource (xiii, 224 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780511674907 0511674902 9780511671654 0511671652 9780511674464 0511674465

Internformat

MARC


LEADER	00000cam a2200000 a 4500
001	ZDB-4-EBA-ocn593295737
003	OCoLC
005	20241004212047.0
006	m o d
007	cr cnu---unuuu
008	100402s2002 enka ob 001 0 eng d
040			\|a N$T \|b eng \|e pn \|c N$T \|d IDEBK \|d E7B \|d OCLCQ \|d OCLCF \|d YDXCP \|d NLGGC \|d AUD \|d OTZ \|d OCLCQ \|d INTCL \|d JBG \|d AGLDB \|d OCLCQ \|d HEBIS \|d OCLCO \|d UAB \|d VNS \|d OCLCQ \|d VTS \|d M8D \|d OCLCQ \|d OCLCA \|d K6U \|d LUN \|d UKAHL \|d OCLCQ \|d OCLCO \|d SFB \|d OCLCO \|d OCLCQ \|d OCLCO \|d OCLCL \|d OCLCQ \|d OCLCL
019			\|a 647884763 \|a 667083732 \|a 776967020 \|a 1167418720
020			\|a 9780511674907 \|q (electronic bk.)
020			\|a 0511674902 \|q (electronic bk.)
020			\|a 9780511671654 \|q (e-book)
020			\|a 0511671652 \|q (e-book)
020			\|a 9780511674464 \|q (ebook)
020			\|a 0511674465 \|q (ebook)
020			\|z 0521800897 \|q (hardback)
020			\|z 0521002494 \|q (pbk.)
020			\|z 9780521002493 \|q (pbk.)
020			\|z 9780521800891
035			\|a (OCoLC)593295737 \|z (OCoLC)647884763 \|z (OCoLC)667083732 \|z (OCoLC)776967020 \|z (OCoLC)1167418720
050		4	\|a HF5415.15 \|b .G598 2002eb
072		7	\|a BUS \|x 043060 \|2 bisacsh
072		7	\|a BUS \|x 108000 \|2 bisacsh
082	7		\|a 658.5/7 \|2 22
049			\|a MAIN
100	1		\|a Goldenberg, Jacob, \|d 1962- \|1 https://id.oclc.org/worldcat/entity/E39PCjHw9gh3DB64YM4HJXFfC3 \|0 http://id.loc.gov/authorities/names/no99081689
245	1	0	\|a Creativity in product innovation / \|c Jacob Goldenberg and David Mazursky.
260			\|a Cambridge, U.K. ; \|a New York : \|b Cambridge University Press, \|c ©2002.
300			\|a 1 online resource (xiii, 224 pages) : \|b illustrations
336			\|a text \|b txt \|2 rdacontent
337			\|a computer \|b c \|2 rdamedia
338			\|a online resource \|b cr \|2 rdacarrier
504			\|a Includes bibliographical references and index.
505	0		\|a pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory.
588	0		\|a Print version record.
520			\|a "Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--Jacket
650		0	\|a Product management. \|0 http://id.loc.gov/authorities/subjects/sh85107203
650		0	\|a Marketing \|x Management. \|0 http://id.loc.gov/authorities/subjects/sh85081339
650		6	\|a Produits commerciaux \|x Gestion.
650		6	\|a Marketing \|x Gestion.
650		7	\|a BUSINESS & ECONOMICS \|x Marketing \|x Research. \|2 bisacsh
650		7	\|a BUSINESS & ECONOMICS \|x Research & Development. \|2 bisacsh
650		7	\|a Marketing \|x Management \|2 fast
650		7	\|a Product management \|2 fast
650		7	\|a Produktinnovation \|2 gnd
650	1	7	\|a Productontwikkeling. \|2 gtt
650	1	7	\|a Marketing. \|2 gtt
650		7	\|a Gestió de productes. \|2 lemac
655		0	\|a Electronic books.
655		4	\|a Electronic books.
700	1		\|a Mazursky, David, \|d 1954- \|1 https://id.oclc.org/worldcat/entity/E39PCjJRBPCMY3hQcbPQQPmjYd \|0 http://id.loc.gov/authorities/names/no99081692
758			\|i has work: \|a Creativity in product innovation (Text) \|1 https://id.oclc.org/worldcat/entity/E39PCFxQkFXjf6JJC8JYFh7TH3 \|4 https://id.oclc.org/worldcat/ontology/hasWork
776	0	8	\|i Print version: \|a Goldenberg, Jacob, 1962- \|t Creativity in product innovation. \|d Cambridge, U.K. ; New York : Cambridge University Press, ©2002 \|z 9780521800891 \|w (DLC) 2001018106 \|w (OCoLC)45757791
856	4	0	\|l FWS01 \|p ZDB-4-EBA \|q FWS_PDA_EBA \|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=312735 \|3 Volltext
938			\|a Askews and Holts Library Services \|b ASKH \|n AH37560827
938			\|a ebrary \|b EBRY \|n ebr10370057
938			\|a EBSCOhost \|b EBSC \|n 312735
938			\|a ProQuest MyiLibrary Digital eBook Collection \|b IDEB \|n 248644
938			\|a YBP Library Services \|b YANK \|n 3175270
938			\|a YBP Library Services \|b YANK \|n 3178982
938			\|a YBP Library Services \|b YANK \|n 3289663
938			\|a YBP Library Services \|b YANK \|n 3582359
994			\|a 92 \|b GEBAY
912			\|a ZDB-4-EBA
049			\|a DE-863

Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBA-ocn593295737
_version_	1816881712530980864
adam_text
any_adam_object
author	Goldenberg, Jacob, 1962-
author2	Mazursky, David, 1954-
author2_role
author2_variant	d m dm
author_GND	http://id.loc.gov/authorities/names/no99081689 http://id.loc.gov/authorities/names/no99081692
author_facet	Goldenberg, Jacob, 1962- Mazursky, David, 1954-
author_role
author_sort	Goldenberg, Jacob, 1962-
author_variant	j g jg
building	Verbundindex
bvnumber	localFWS
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.15 .G598 2002eb
callnumber-search	HF5415.15 .G598 2002eb
callnumber-sort	HF 45415.15 G598 42002EB
callnumber-subject	HF - Commerce
collection	ZDB-4-EBA
contents	pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory.
ctrlnum	(OCoLC)593295737
dewey-full	658.5/7
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.5/7
dewey-search	658.5/7
dewey-sort	3658.5 17
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04605cam a2200769 a 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn593295737</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">100402s2002 enka ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">IDEBK</subfield><subfield code="d">E7B</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">YDXCP</subfield><subfield code="d">NLGGC</subfield><subfield code="d">AUD</subfield><subfield code="d">OTZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">INTCL</subfield><subfield code="d">JBG</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">HEBIS</subfield><subfield code="d">OCLCO</subfield><subfield code="d">UAB</subfield><subfield code="d">VNS</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VTS</subfield><subfield code="d">M8D</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCA</subfield><subfield code="d">K6U</subfield><subfield code="d">LUN</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">SFB</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">647884763</subfield><subfield code="a">667083732</subfield><subfield code="a">776967020</subfield><subfield code="a">1167418720</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780511674907</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0511674902</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780511671654</subfield><subfield code="q">(e-book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0511671652</subfield><subfield code="q">(e-book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780511674464</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0511674465</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0521800897</subfield><subfield code="q">(hardback)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0521002494</subfield><subfield code="q">(pbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780521002493</subfield><subfield code="q">(pbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780521800891</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)593295737</subfield><subfield code="z">(OCoLC)647884763</subfield><subfield code="z">(OCoLC)667083732</subfield><subfield code="z">(OCoLC)776967020</subfield><subfield code="z">(OCoLC)1167418720</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.15</subfield><subfield code="b">.G598 2002eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043060</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">108000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.5/7</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Goldenberg, Jacob,</subfield><subfield code="d">1962-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjHw9gh3DB64YM4HJXFfC3</subfield><subfield code="0">http://id.loc.gov/authorities/names/no99081689</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Creativity in product innovation /</subfield><subfield code="c">Jacob Goldenberg and David Mazursky.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Cambridge, U.K. ;</subfield><subfield code="a">New York :</subfield><subfield code="b">Cambridge University Press,</subfield><subfield code="c">©2002.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xiii, 224 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--Jacket</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Product management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85107203</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081339</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Produits commerciaux</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">Research.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Research & Development.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Product management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Produktinnovation</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Productontwikkeling.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Marketing.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Gestió de productes.</subfield><subfield code="2">lemac</subfield></datafield><datafield tag="655" ind1=" " ind2="0"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mazursky, David,</subfield><subfield code="d">1954-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjJRBPCMY3hQcbPQQPmjYd</subfield><subfield code="0">http://id.loc.gov/authorities/names/no99081692</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Creativity in product innovation (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFxQkFXjf6JJC8JYFh7TH3</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Goldenberg, Jacob, 1962-</subfield><subfield code="t">Creativity in product innovation.</subfield><subfield code="d">Cambridge, U.K. ; New York : Cambridge University Press, ©2002</subfield><subfield code="z">9780521800891</subfield><subfield code="w">(DLC) 2001018106</subfield><subfield code="w">(OCoLC)45757791</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=312735</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH37560827</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10370057</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">312735</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">248644</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3175270</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3178982</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3289663</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">3582359</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection>
genre	Electronic books.
genre_facet	Electronic books.
id	ZDB-4-EBA-ocn593295737
illustrated	Illustrated
indexdate	2024-11-27T13:17:05Z
institution	BVB
isbn	9780511674907 0511674902 9780511671654 0511671652 9780511674464 0511674465
language	English
oclc_num	593295737
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (xiii, 224 pages) : illustrations
psigel	ZDB-4-EBA
publishDate	2002
publishDateSearch	2002
publishDateSort	2002
publisher	Cambridge University Press,
record_format	marc
spelling	Goldenberg, Jacob, 1962- https://id.oclc.org/worldcat/entity/E39PCjHw9gh3DB64YM4HJXFfC3 http://id.loc.gov/authorities/names/no99081689 Creativity in product innovation / Jacob Goldenberg and David Mazursky. Cambridge, U.K. ; New York : Cambridge University Press, ©2002. 1 online resource (xiii, 224 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory. Print version record. "Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--Jacket Product management. http://id.loc.gov/authorities/subjects/sh85107203 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Produits commerciaux Gestion. Marketing Gestion. BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS Research & Development. bisacsh Marketing Management fast Product management fast Produktinnovation gnd Productontwikkeling. gtt Marketing. gtt Gestió de productes. lemac Electronic books. Mazursky, David, 1954- https://id.oclc.org/worldcat/entity/E39PCjJRBPCMY3hQcbPQQPmjYd http://id.loc.gov/authorities/names/no99081692 has work: Creativity in product innovation (Text) https://id.oclc.org/worldcat/entity/E39PCFxQkFXjf6JJC8JYFh7TH3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Goldenberg, Jacob, 1962- Creativity in product innovation. Cambridge, U.K. ; New York : Cambridge University Press, ©2002 9780521800891 (DLC) 2001018106 (OCoLC)45757791 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=312735 Volltext
spellingShingle	Goldenberg, Jacob, 1962- Creativity in product innovation / pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory. Product management. http://id.loc.gov/authorities/subjects/sh85107203 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Produits commerciaux Gestion. Marketing Gestion. BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS Research & Development. bisacsh Marketing Management fast Product management fast Produktinnovation gnd Productontwikkeling. gtt Marketing. gtt Gestió de productes. lemac
subject_GND	http://id.loc.gov/authorities/subjects/sh85107203 http://id.loc.gov/authorities/subjects/sh85081339
title	Creativity in product innovation /
title_auth	Creativity in product innovation /
title_exact_search	Creativity in product innovation /
title_full	Creativity in product innovation / Jacob Goldenberg and David Mazursky.
title_fullStr	Creativity in product innovation / Jacob Goldenberg and David Mazursky.
title_full_unstemmed	Creativity in product innovation / Jacob Goldenberg and David Mazursky.
title_short	Creativity in product innovation /
title_sort	creativity in product innovation
topic	Product management. http://id.loc.gov/authorities/subjects/sh85107203 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Produits commerciaux Gestion. Marketing Gestion. BUSINESS & ECONOMICS Marketing Research. bisacsh BUSINESS & ECONOMICS Research & Development. bisacsh Marketing Management fast Product management fast Produktinnovation gnd Productontwikkeling. gtt Marketing. gtt Gestió de productes. lemac
topic_facet	Product management. Marketing Management. Produits commerciaux Gestion. Marketing Gestion. BUSINESS & ECONOMICS Marketing Research. BUSINESS & ECONOMICS Research & Development. Marketing Management Product management Produktinnovation Productontwikkeling. Marketing. Gestió de productes. Electronic books.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=312735
work_keys_str_mv	AT goldenbergjacob creativityinproductinnovation AT mazurskydavid creativityinproductinnovation

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge