Branding demystified :: plans to payoffs /
The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect b...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li. |
| Beschreibung: | 1 online resource (xiii, 247 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9788132104957 8132104951 9788132108054 8132108051 9788132102342 8132102347 |
Internformat
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| 245 | 1 | 0 | |a Branding demystified : |b plans to payoffs / |c Harsh V. Verma. |
| 260 | |a New Delhi ; |a Thousand Oaks, Calif. : |b Response Books, |c 2010. | ||
| 300 | |a 1 online resource (xiii, 247 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals. | |
| 520 | |a The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Communication in marketing. |0 http://id.loc.gov/authorities/subjects/sh85029077 | |
| 650 | 6 | |a Stratégie de marque |x Gestion. | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |x Management |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 758 | |i has work: |a Branding Demystified (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYcYjYxpcD83VFWxGwtbBd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Verma, Harsh. |t Branding demystified. |d New Delhi ; Thousand Oaks, Calif. : Response Books, 2010 |z 9788132102342 |w (DLC) 2009049001 |w (OCoLC)464584969 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Verma, Harsh |
| author_facet | Verma, Harsh |
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| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| contents | Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals. |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn593295598 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:05Z |
| institution | BVB |
| isbn | 9788132104957 8132104951 9788132108054 8132108051 9788132102342 8132102347 |
| language | English |
| oclc_num | 593295598 |
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| physical | 1 online resource (xiii, 247 pages) : illustrations |
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| spelling | Verma, Harsh. Branding demystified : plans to payoffs / Harsh V. Verma. New Delhi ; Thousand Oaks, Calif. : Response Books, 2010. 1 online resource (xiii, 247 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals. The various aspects of marketing surrounding a brand, such as advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Demystified: Plans to Payoffs identifies the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the brands and their prospects. It also distinguishes these foundations from the other peripheral issues, thereby highlighting what is most important for brand building. With the help of India-centric examples and illustrations, the book analyses why brands have become indispensable in our li. Print version record. English. Branding (Marketing) Management. Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque Gestion. Communication en marketing. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) Management fast Communication in marketing fast has work: Branding Demystified (Text) https://id.oclc.org/worldcat/entity/E39PCYcYjYxpcD83VFWxGwtbBd https://id.oclc.org/worldcat/ontology/hasWork Print version: Verma, Harsh. Branding demystified. New Delhi ; Thousand Oaks, Calif. : Response Books, 2010 9788132102342 (DLC) 2009049001 (OCoLC)464584969 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=312475 Volltext |
| spellingShingle | Verma, Harsh Branding demystified : plans to payoffs / Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals. Branding (Marketing) Management. Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque Gestion. Communication en marketing. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) Management fast Communication in marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85029077 |
| title | Branding demystified : plans to payoffs / |
| title_auth | Branding demystified : plans to payoffs / |
| title_exact_search | Branding demystified : plans to payoffs / |
| title_full | Branding demystified : plans to payoffs / Harsh V. Verma. |
| title_fullStr | Branding demystified : plans to payoffs / Harsh V. Verma. |
| title_full_unstemmed | Branding demystified : plans to payoffs / Harsh V. Verma. |
| title_short | Branding demystified : |
| title_sort | branding demystified plans to payoffs |
| title_sub | plans to payoffs / |
| topic | Branding (Marketing) Management. Communication in marketing. http://id.loc.gov/authorities/subjects/sh85029077 Stratégie de marque Gestion. Communication en marketing. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) Management fast Communication in marketing fast |
| topic_facet | Branding (Marketing) Management. Communication in marketing. Stratégie de marque Gestion. Communication en marketing. BUSINESS & ECONOMICS Advertising & Promotion. Branding (Marketing) Management Communication in marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=312475 |
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