Bite-sized marketing :: realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Gespeichert in:
1. Verfasser: | |
---|---|
Weitere Verfasser: | , |
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Chicago :
American Library Association,
2010.
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. |
Beschreibung: | 1 online resource (xi, 140 pages) : illustrations |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 9780838997345 0838997341 1283093529 9781283093521 9786613093523 6613093521 |
Internformat
MARC
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245 | 1 | 0 | |a Bite-sized marketing : |b realistic solutions for the overworked librarian / |c Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
260 | |a Chicago : |b American Library Association, |c 2010. | ||
300 | |a 1 online resource (xi, 140 pages) : |b illustrations | ||
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505 | 0 | |a Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. | |
520 | |a Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. | ||
504 | |a Includes bibliographical references and index. | ||
588 | 0 | |a Print version record. | |
546 | |a English. | ||
650 | 0 | |a Libraries |x Marketing. | |
650 | 0 | |a Libraries |x Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108776 | |
650 | 6 | |a Bibliothèques |x Relations publiques. | |
650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
650 | 7 | |a Libraries |x Marketing |2 fast | |
650 | 7 | |a Libraries |x Public relations |2 fast | |
650 | 7 | |a Öffentlichkeitsarbeit |2 gnd | |
650 | 7 | |a Marketing |2 gnd | |
650 | 7 | |a Bibliothek |2 gnd |0 http://d-nb.info/gnd/4006439-6 | |
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650 | 1 | 7 | |a Marketing. |2 gtt |
655 | 7 | |a dissertations. |2 aat | |
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655 | 7 | |a Thèses et écrits académiques. |2 rvmgf | |
700 | 1 | |a Evangeliste, Mary. | |
700 | 1 | |a Silberman, Jonathan, |d 1982- |1 https://id.oclc.org/worldcat/entity/E39PCjycjJHj6v7fRK7kQCwmYd |0 http://id.loc.gov/authorities/names/n2009028720 | |
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Datensatz im Suchindex
DE-BY-FWS_katkey | ZDB-4-EBA-ocn593294057 |
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adam_text | |
any_adam_object | |
author | Dowd, Nancy, 1956- |
author2 | Evangeliste, Mary Silberman, Jonathan, 1982- |
author2_role | |
author2_variant | m e me j s js |
author_GND | http://id.loc.gov/authorities/names/n2009028719 http://id.loc.gov/authorities/names/n2009028720 |
author_facet | Dowd, Nancy, 1956- Evangeliste, Mary Silberman, Jonathan, 1982- |
author_role | |
author_sort | Dowd, Nancy, 1956- |
author_variant | n d nd |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | Z - Library Science |
callnumber-label | Z716 |
callnumber-raw | Z716.3 .D69 2010eb |
callnumber-search | Z716.3 .D69 2010eb |
callnumber-sort | Z 3716.3 D69 42010EB |
callnumber-subject | Z - Books and Writing |
collection | ZDB-4-EBA |
contents | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
ctrlnum | (OCoLC)593294057 |
dewey-full | 021.7 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 021 - Relationships of libraries and archives |
dewey-raw | 021.7 |
dewey-search | 021.7 |
dewey-sort | 221.7 |
dewey-tens | 020 - Library and information sciences |
discipline | Allgemeines |
format | Electronic eBook |
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id | ZDB-4-EBA-ocn593294057 |
illustrated | Illustrated |
indexdate | 2024-11-27T13:17:04Z |
institution | BVB |
isbn | 9780838997345 0838997341 1283093529 9781283093521 9786613093523 6613093521 |
language | English |
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publisher | American Library Association, |
record_format | marc |
spelling | Dowd, Nancy, 1956- https://id.oclc.org/worldcat/entity/E39PCjwJKxkF4wYX7Fc4QkwFqP http://id.loc.gov/authorities/names/n2009028719 Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. Chicago : American Library Association, 2010. 1 online resource (xi, 140 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. Includes bibliographical references and index. Print version record. English. Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast Öffentlichkeitsarbeit gnd Marketing gnd Bibliothek gnd http://d-nb.info/gnd/4006439-6 Bibliotheken. gtt Marketing. gtt dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf Evangeliste, Mary. Silberman, Jonathan, 1982- https://id.oclc.org/worldcat/entity/E39PCjycjJHj6v7fRK7kQCwmYd http://id.loc.gov/authorities/names/n2009028720 has work: Bite-sized marketing (Text) https://id.oclc.org/worldcat/entity/E39PCG7BbrYpdgTctGYrkWFHqP https://id.oclc.org/worldcat/ontology/hasWork Print version: Dowd, Nancy, 1956- Bite-sized marketing. Chicago : American Library Association, 2010 9780838910009 (DLC) 2009016829 (OCoLC)320696543 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308778 Volltext |
spellingShingle | Dowd, Nancy, 1956- Bite-sized marketing : realistic solutions for the overworked librarian / Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast Öffentlichkeitsarbeit gnd Marketing gnd Bibliothek gnd http://d-nb.info/gnd/4006439-6 Bibliotheken. gtt Marketing. gtt |
subject_GND | http://id.loc.gov/authorities/subjects/sh85108776 http://d-nb.info/gnd/4006439-6 http://id.loc.gov/authorities/genreForms/gf2014026039 |
title | Bite-sized marketing : realistic solutions for the overworked librarian / |
title_auth | Bite-sized marketing : realistic solutions for the overworked librarian / |
title_exact_search | Bite-sized marketing : realistic solutions for the overworked librarian / |
title_full | Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
title_fullStr | Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
title_full_unstemmed | Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
title_short | Bite-sized marketing : |
title_sort | bite sized marketing realistic solutions for the overworked librarian |
title_sub | realistic solutions for the overworked librarian / |
topic | Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast Öffentlichkeitsarbeit gnd Marketing gnd Bibliothek gnd http://d-nb.info/gnd/4006439-6 Bibliotheken. gtt Marketing. gtt |
topic_facet | Libraries Marketing. Libraries Public relations. Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit Marketing Bibliothek Bibliotheken. Marketing. dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308778 |
work_keys_str_mv | AT dowdnancy bitesizedmarketingrealisticsolutionsfortheoverworkedlibrarian AT evangelistemary bitesizedmarketingrealisticsolutionsfortheoverworkedlibrarian AT silbermanjonathan bitesizedmarketingrealisticsolutionsfortheoverworkedlibrarian |