A short course in international marketing blunders :: mistakes made by companies that should have known better /
A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Petaluma, CA :
World Trade Press,
©2009.
|
| Ausgabe: | 3rd ed. |
| Schriftenreihe: | Short course in international trade series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the. |
| Beschreibung: | 1 online resource (ix, 177 pages). |
| Bibliographie: | Includes bibliographical references (pages 181-182). Includes web resources. |
| ISBN: | 9781607800804 1607800802 1282184717 9781282184718 9786612184710 661218471X |
Internformat
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| 245 | 1 | 2 | |a A short course in international marketing blunders : |b mistakes made by companies that should have known better / |c Michael White. |
| 246 | 3 | 0 | |a International marketing blunders |
| 246 | 3 | 0 | |a Mistakes made by companies that should have known better |
| 250 | |a 3rd ed. | ||
| 260 | |a Petaluma, CA : |b World Trade Press, |c ©2009. | ||
| 300 | |a 1 online resource (ix, 177 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 181-182). | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources | |
| 520 | |a A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Business failures. |0 http://id.loc.gov/authorities/subjects/sh85018314 | |
| 650 | 0 | |a Export marketing. |0 http://id.loc.gov/authorities/subjects/sh85046502 | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 6 | |a Entreprises multinationales |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a Business failures |2 fast | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |x Management |2 fast | |
| 655 | 0 | |a Computer network resources. | |
| 655 | 4 | |a Computer network resources. | |
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| author | White, Michael, 1951- |
| author_GND | http://id.loc.gov/authorities/names/n2001106424 |
| author_facet | White, Michael, 1951- |
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| author_sort | White, Michael, 1951- |
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| contents | International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
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| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed. |
| format | Electronic eBook |
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| genre | Computer network resources. |
| genre_facet | Computer network resources. |
| id | ZDB-4-EBA-ocn567998999 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:17:02Z |
| institution | BVB |
| isbn | 9781607800804 1607800802 1282184717 9781282184718 9786612184710 661218471X |
| language | English |
| oclc_num | 567998999 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (ix, 177 pages). |
| psigel | ZDB-4-EBA |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | World Trade Press, |
| record_format | marc |
| series | Short course in international trade series. |
| series2 | The short course in international trade series |
| spelling | White, Michael, 1951- https://id.oclc.org/worldcat/entity/E39PBJt8dfC6Mg9jwyhWQbRFrq http://id.loc.gov/authorities/names/n2001106424 A short course in international marketing blunders : mistakes made by companies that should have known better / Michael White. International marketing blunders Mistakes made by companies that should have known better 3rd ed. Petaluma, CA : World Trade Press, ©2009. 1 online resource (ix, 177 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda The short course in international trade series Includes bibliographical references (pages 181-182). Includes web resources. Print version record. International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the. English. Business failures. http://id.loc.gov/authorities/subjects/sh85018314 Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 International business enterprises Management. Entreprises multinationales Gestion. BUSINESS & ECONOMICS International Marketing. bisacsh Business failures fast Export marketing fast International business enterprises Management fast Computer network resources. has work: A short course in international marketing blunders (Text) https://id.oclc.org/worldcat/entity/E39PCG4Dvj9PTg94cXyJbmRP6X https://id.oclc.org/worldcat/ontology/hasWork 1-60780-008-X Short course in international trade series. http://id.loc.gov/authorities/names/n98031185 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=438231 Volltext |
| spellingShingle | White, Michael, 1951- A short course in international marketing blunders : mistakes made by companies that should have known better / Short course in international trade series. International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources Business failures. http://id.loc.gov/authorities/subjects/sh85018314 Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 International business enterprises Management. Entreprises multinationales Gestion. BUSINESS & ECONOMICS International Marketing. bisacsh Business failures fast Export marketing fast International business enterprises Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85018314 http://id.loc.gov/authorities/subjects/sh85046502 |
| title | A short course in international marketing blunders : mistakes made by companies that should have known better / |
| title_alt | International marketing blunders Mistakes made by companies that should have known better |
| title_auth | A short course in international marketing blunders : mistakes made by companies that should have known better / |
| title_exact_search | A short course in international marketing blunders : mistakes made by companies that should have known better / |
| title_full | A short course in international marketing blunders : mistakes made by companies that should have known better / Michael White. |
| title_fullStr | A short course in international marketing blunders : mistakes made by companies that should have known better / Michael White. |
| title_full_unstemmed | A short course in international marketing blunders : mistakes made by companies that should have known better / Michael White. |
| title_short | A short course in international marketing blunders : |
| title_sort | short course in international marketing blunders mistakes made by companies that should have known better |
| title_sub | mistakes made by companies that should have known better / |
| topic | Business failures. http://id.loc.gov/authorities/subjects/sh85018314 Export marketing. http://id.loc.gov/authorities/subjects/sh85046502 International business enterprises Management. Entreprises multinationales Gestion. BUSINESS & ECONOMICS International Marketing. bisacsh Business failures fast Export marketing fast International business enterprises Management fast |
| topic_facet | Business failures. Export marketing. International business enterprises Management. Entreprises multinationales Gestion. BUSINESS & ECONOMICS International Marketing. Business failures Export marketing International business enterprises Management Computer network resources. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=438231 |
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