Building a buzz :: libraries & word-of-mouth marketing /
Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
American Library Association,
2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book. |
| Beschreibung: | 1 online resource (xii, 95 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780838997406 0838997406 |
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| author2 | Wallace, Linda K. |
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| contents | Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. |
| ctrlnum | (OCoLC)567497138 |
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| dewey-ones | 021 - Relationships of libraries and archives |
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| genre | Case studies fast |
| genre_facet | Case studies |
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| id | ZDB-4-EBA-ocn567497138 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:01Z |
| institution | BVB |
| isbn | 9780838997406 0838997406 |
| language | English |
| oclc_num | 567497138 |
| open_access_boolean | |
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| physical | 1 online resource (xii, 95 pages) : illustrations |
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| publisher | American Library Association, |
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| spelling | Barber, Peggy. Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. Building a buzz : libraries and word-of-mouth marketing Chicago : American Library Association, 2010. 1 online resource (xii, 95 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book. Print version record. Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries United States Marketing Case studies. Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Case studies fast Wallace, Linda K. has work: Building a buzz (Text) https://id.oclc.org/worldcat/entity/E39PCGCtqw79RGPfJFVYFmq6Vd https://id.oclc.org/worldcat/ontology/hasWork Print version: Barber, Peggy. Building a buzz. Chicago : American Library Association, 2010 9780838910115 (DLC) 2009025146 (OCoLC)421532522 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308786 Volltext |
| spellingShingle | Barber, Peggy Building a buzz : libraries & word-of-mouth marketing / Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries United States Marketing Case studies. Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108776 |
| title | Building a buzz : libraries & word-of-mouth marketing / |
| title_alt | Building a buzz : libraries and word-of-mouth marketing |
| title_auth | Building a buzz : libraries & word-of-mouth marketing / |
| title_exact_search | Building a buzz : libraries & word-of-mouth marketing / |
| title_full | Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. |
| title_fullStr | Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. |
| title_full_unstemmed | Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. |
| title_short | Building a buzz : |
| title_sort | building a buzz libraries word of mouth marketing |
| title_sub | libraries & word-of-mouth marketing / |
| topic | Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries United States Marketing Case studies. Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast |
| topic_facet | Libraries Marketing. Libraries Public relations. Libraries United States Marketing Case studies. Bibliothèques Relations publiques. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Libraries Marketing Libraries Public relations United States Case studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=308786 |
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