Sales and distribution management :: an Indian perspective /
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions. |
| Beschreibung: | 1 online resource (330 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 311-315) and indexes. |
| ISBN: | 9788132100447 8132100441 |
Internformat
MARC
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| 100 | 1 | |a Venugopal, Pingali, |d 1958- |1 https://id.oclc.org/worldcat/entity/E39PCjMxBf7w7xXYJ9qrXWHFYX |0 http://id.loc.gov/authorities/names/n2001103021 | |
| 245 | 1 | 0 | |a Sales and distribution management : |b an Indian perspective / |c Pingali Venugopal. |
| 260 | |a New Delhi, India : |b Response Books ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2008. | ||
| 300 | |a 1 online resource (330 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 311-315) and indexes. | ||
| 520 | |a Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Preface; Acknowledgements; Introduction; Marketing: Consumer Decision Process; Economic Development and Selling Environment; Shopping Environment in India; Retail Profiling; Retail Management Practices; Selling Strategy-Interface between Advertising, Sales Force and Channel; Channel Design; Internet as an Alternate Channel; Selling Style and Service Orientation; Channel Member Selection and Appointment; Channel Commitment; Appraisal of Channel Members; Channel Conflict; Channel Management System; Channel Evaluation; Sales Force Recruitment; Territory Design | |
| 505 | 8 | |a Sales Force MotivationSales Force Targets and Appraisal; Appendix: Rural Distribution Emerging Formats; References; Author Index; Subject Index; Company and Brand Index; About the Author | |
| 650 | 0 | |a Sales management |z India |x Management. | |
| 650 | 0 | |a Physical distribution of goods |z India |x Management. | |
| 650 | 0 | |a Marketing channels |z India |x Management. | |
| 650 | 0 | |a Sales management |z India. | |
| 650 | 6 | |a Ventes |x Gestion |z Inde. | |
| 650 | 6 | |a Distribution (Économie politique) |z Inde |x Gestion. | |
| 650 | 6 | |a Circuits de distribution |z Inde |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Marketing channels |x Management |2 fast | |
| 650 | 7 | |a Physical distribution of goods |x Management |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Venugopal, Pingali. |t Sales and distribution management. |d New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008 |z 9788178298481 |w (DLC) 2008031586 |w (OCoLC)236082508 |
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Datensatz im Suchindex
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| _version_ | 1816881701649907712 |
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| author | Venugopal, Pingali, 1958- |
| author_GND | http://id.loc.gov/authorities/names/n2001103021 |
| author_facet | Venugopal, Pingali, 1958- |
| author_role | |
| author_sort | Venugopal, Pingali, 1958- |
| author_variant | p v pv |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.4 .V463 2008eb |
| callnumber-search | HF5438.4 .V463 2008eb |
| callnumber-sort | HF 45438.4 V463 42008EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Cover; Contents; Preface; Acknowledgements; Introduction; Marketing: Consumer Decision Process; Economic Development and Selling Environment; Shopping Environment in India; Retail Profiling; Retail Management Practices; Selling Strategy-Interface between Advertising, Sales Force and Channel; Channel Design; Internet as an Alternate Channel; Selling Style and Service Orientation; Channel Member Selection and Appointment; Channel Commitment; Appraisal of Channel Members; Channel Conflict; Channel Management System; Channel Evaluation; Sales Force Recruitment; Territory Design Sales Force MotivationSales Force Targets and Appraisal; Appendix: Rural Distribution Emerging Formats; References; Author Index; Subject Index; Company and Brand Index; About the Author |
| ctrlnum | (OCoLC)476231029 |
| dewey-full | 658.810954 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.810954 |
| dewey-search | 658.810954 |
| dewey-sort | 3658.810954 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC |
| geographic_facet | India |
| id | ZDB-4-EBA-ocn476231029 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:54Z |
| institution | BVB |
| isbn | 9788132100447 8132100441 |
| language | English |
| oclc_num | 476231029 |
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| physical | 1 online resource (330 pages) : illustrations |
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| publishDate | 2008 |
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| publisher | Response Books ; Sage Publications, |
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| spelling | Venugopal, Pingali, 1958- https://id.oclc.org/worldcat/entity/E39PCjMxBf7w7xXYJ9qrXWHFYX http://id.loc.gov/authorities/names/n2001103021 Sales and distribution management : an Indian perspective / Pingali Venugopal. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008. 1 online resource (330 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 311-315) and indexes. Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions. Print version record. Cover; Contents; Preface; Acknowledgements; Introduction; Marketing: Consumer Decision Process; Economic Development and Selling Environment; Shopping Environment in India; Retail Profiling; Retail Management Practices; Selling Strategy-Interface between Advertising, Sales Force and Channel; Channel Design; Internet as an Alternate Channel; Selling Style and Service Orientation; Channel Member Selection and Appointment; Channel Commitment; Appraisal of Channel Members; Channel Conflict; Channel Management System; Channel Evaluation; Sales Force Recruitment; Territory Design Sales Force MotivationSales Force Targets and Appraisal; Appendix: Rural Distribution Emerging Formats; References; Author Index; Subject Index; Company and Brand Index; About the Author Sales management India Management. Physical distribution of goods India Management. Marketing channels India Management. Sales management India. Ventes Gestion Inde. Distribution (Économie politique) Inde Gestion. Circuits de distribution Inde Gestion. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Marketing channels Management fast Physical distribution of goods Management fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC has work: Sales and distribution management (Text) https://id.oclc.org/worldcat/entity/E39PCGrFTf8kfxdQMqbGppvwP3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Venugopal, Pingali. Sales and distribution management. New Delhi, India : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2008 9788178298481 (DLC) 2008031586 (OCoLC)236082508 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278299 Volltext |
| spellingShingle | Venugopal, Pingali, 1958- Sales and distribution management : an Indian perspective / Cover; Contents; Preface; Acknowledgements; Introduction; Marketing: Consumer Decision Process; Economic Development and Selling Environment; Shopping Environment in India; Retail Profiling; Retail Management Practices; Selling Strategy-Interface between Advertising, Sales Force and Channel; Channel Design; Internet as an Alternate Channel; Selling Style and Service Orientation; Channel Member Selection and Appointment; Channel Commitment; Appraisal of Channel Members; Channel Conflict; Channel Management System; Channel Evaluation; Sales Force Recruitment; Territory Design Sales Force MotivationSales Force Targets and Appraisal; Appendix: Rural Distribution Emerging Formats; References; Author Index; Subject Index; Company and Brand Index; About the Author Sales management India Management. Physical distribution of goods India Management. Marketing channels India Management. Sales management India. Ventes Gestion Inde. Distribution (Économie politique) Inde Gestion. Circuits de distribution Inde Gestion. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Marketing channels Management fast Physical distribution of goods Management fast |
| title | Sales and distribution management : an Indian perspective / |
| title_auth | Sales and distribution management : an Indian perspective / |
| title_exact_search | Sales and distribution management : an Indian perspective / |
| title_full | Sales and distribution management : an Indian perspective / Pingali Venugopal. |
| title_fullStr | Sales and distribution management : an Indian perspective / Pingali Venugopal. |
| title_full_unstemmed | Sales and distribution management : an Indian perspective / Pingali Venugopal. |
| title_short | Sales and distribution management : |
| title_sort | sales and distribution management an indian perspective |
| title_sub | an Indian perspective / |
| topic | Sales management India Management. Physical distribution of goods India Management. Marketing channels India Management. Sales management India. Ventes Gestion Inde. Distribution (Économie politique) Inde Gestion. Circuits de distribution Inde Gestion. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Marketing channels Management fast Physical distribution of goods Management fast |
| topic_facet | Sales management India Management. Physical distribution of goods India Management. Marketing channels India Management. Sales management India. Ventes Gestion Inde. Distribution (Économie politique) Inde Gestion. Circuits de distribution Inde Gestion. BUSINESS & ECONOMICS Sales & Selling Management. Marketing channels Management Physical distribution of goods Management India |
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