International cultural tourism :: management, implications and cases /

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transform...

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Bibliographische Detailangaben
Weitere Verfasser: Leslie, David, 1951-, Sigala, Marianna
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam ; London : Elsevier Butterworth Heinemann, 2005.
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Zusammenfassung:International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research.
Beschreibung:1 online resource (xix, 244 pages) : illustrations, maps
Bibliographie:Includes bibliographical references and index.
ISBN:9780750663120
075066312X
0080455476
9780080455471
9781136394300
1136394303
9781136394256
1136394257
9781136394294
113639429X
9781138169555
1138169552

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