Driving growth through innovation :: how leading firms are transforming their futures /
You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Berrett-Koehler Publishers,
©2008.
|
| Edition: | 2nd ed., rev. and updated. |
| Series: | BK business book.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. |
| Physical Description: | 1 online resource (224 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 191-201) and index. |
| ISBN: | 9781576755549 1576755541 9781609944360 1609944364 |
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| 245 | 1 | 0 | |a Driving growth through innovation : |b how leading firms are transforming their futures / |c Robert B. Tucker. |
| 250 | |a 2nd ed., rev. and updated. | ||
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| 505 | 0 | |a What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. | ||
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| contents | What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. |
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| indexdate | 2025-04-11T08:36:29Z |
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| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Berrett-Koehler Publishers, |
| record_format | marc |
| series | BK business book. |
| series2 | A BK business book |
| spelling | Tucker, Robert B., 1953- https://id.oclc.org/worldcat/entity/E39PBJtrX9tyDfmVbQ98GQbjmd http://id.loc.gov/authorities/names/n86099033 Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. 2nd ed., rev. and updated. San Francisco : Berrett-Koehler Publishers, ©2008. 1 online resource (224 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier A BK business book Includes bibliographical references (pages 191-201) and index. What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. Print version record. You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. bisacsh Technological innovations Management fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Case studies fast Print version: Tucker, Robert B., 1953- Driving growth through innovation. 2nd ed., rev. and updated. San Francisco : Berrett-Koehler Publishers, ©2008 9781576754955 1576754952 (DLC) 2007047505 (OCoLC)156834524 BK business book. http://id.loc.gov/authorities/names/no2008121322 |
| spellingShingle | Tucker, Robert B., 1953- Driving growth through innovation : how leading firms are transforming their futures / BK business book. What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. bisacsh Technological innovations Management fast |
| title | Driving growth through innovation : how leading firms are transforming their futures / |
| title_auth | Driving growth through innovation : how leading firms are transforming their futures / |
| title_exact_search | Driving growth through innovation : how leading firms are transforming their futures / |
| title_full | Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. |
| title_fullStr | Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. |
| title_full_unstemmed | Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. |
| title_short | Driving growth through innovation : |
| title_sort | driving growth through innovation how leading firms are transforming their futures |
| title_sub | how leading firms are transforming their futures / |
| topic | Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. bisacsh Technological innovations Management fast |
| topic_facet | Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. Technological innovations Management United States Case studies |
| work_keys_str_mv | AT tuckerrobertb drivinggrowththroughinnovationhowleadingfirmsaretransformingtheirfutures |