Driving growth through innovation :: how leading firms are transforming their futures /
You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco :
Berrett-Koehler Publishers,
©2008.
|
| Ausgabe: | 2nd ed., rev. and updated. |
| Schriftenreihe: | BK business book.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. |
| Beschreibung: | 1 online resource (224 pages) : illustrations. |
| Bibliographie: | Includes bibliographical references (pages 191-201) and index. |
| ISBN: | 9781576755549 1576755541 9781609944360 1609944364 |
Internformat
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn471127284 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 071116s2008 caua ob 001 0 eng d | ||
| 010 | |a 2007047505 | ||
| 040 | |a QE2 |b eng |e pn |c QE2 |d OCLCQ |d N$T |d IDEBK |d YDXCP |d OCLCQ |d MERUC |d CCO |d E7B |d FVL |d OCLCQ |d UMI |d OCLCQ |d OCLCO |d OCP |d OCLCQ |d OCLCO |d DEBSZ |d TEFOD |d VALIL |d OCLCF |d OCLCO |d OCLCQ |d OCLCO |d TEFOD |d OCLCQ |d AGLDB |d PIFME |d BKPUB |d OCLCQ |d WY@ |d LUE |d VNS |d VTS |d OCLCQ |d STF |d UAB |d AU@ |d UKAHL |d VT2 |d INARC |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 019 | |a 310741935 |a 560646545 |a 646813241 |a 712985260 |a 722728080 |a 728058343 |a 759841681 |a 780680526 |a 961563076 |a 962665002 |a 1103274178 |a 1129375946 |a 1153020256 |a 1192350843 |a 1240508759 | ||
| 020 | |a 9781576755549 |q (electronic bk.) | ||
| 020 | |a 1576755541 |q (electronic bk.) | ||
| 020 | |a 9781609944360 | ||
| 020 | |a 1609944364 | ||
| 020 | |z 1576754952 |q (pbk. ; |q alk. paper) | ||
| 020 | |z 9781576754955 |q (pbk. ; |q alk. paper) | ||
| 035 | |a (OCoLC)471127284 |z (OCoLC)310741935 |z (OCoLC)560646545 |z (OCoLC)646813241 |z (OCoLC)712985260 |z (OCoLC)722728080 |z (OCoLC)728058343 |z (OCoLC)759841681 |z (OCoLC)780680526 |z (OCoLC)961563076 |z (OCoLC)962665002 |z (OCoLC)1103274178 |z (OCoLC)1129375946 |z (OCoLC)1153020256 |z (OCoLC)1192350843 |z (OCoLC)1240508759 | ||
| 037 | |a CL0500000127 |b Safari Books Online | ||
| 037 | |a 93583CF9-3479-4DC6-B003-C929123A1330 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HD45 |b .T797 2008eb | |
| 072 | 7 | |a BUS |x 062000 |2 bisacsh | |
| 082 | 7 | |a 658.4/063 |2 22 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Tucker, Robert B., |d 1953- |1 https://id.oclc.org/worldcat/entity/E39PBJtrX9tyDfmVbQ98GQbjmd |0 http://id.loc.gov/authorities/names/n86099033 | |
| 245 | 1 | 0 | |a Driving growth through innovation : |b how leading firms are transforming their futures / |c Robert B. Tucker. |
| 250 | |a 2nd ed., rev. and updated. | ||
| 260 | |a San Francisco : |b Berrett-Koehler Publishers, |c ©2008. | ||
| 300 | |a 1 online resource (224 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a A BK business book | |
| 504 | |a Includes bibliographical references (pages 191-201) and index. | ||
| 505 | 0 | |a What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. | ||
| 650 | 0 | |a Technological innovations |x Management. | |
| 650 | 0 | |a Technological innovations |z United States |x Management |v Case studies. | |
| 650 | 6 | |a Innovations |x Gestion. | |
| 650 | 6 | |a Innovations |z États-Unis |x Gestion |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Structural Adjustment. |2 bisacsh | |
| 650 | 7 | |a Technological innovations |x Management |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a Case studies |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Tucker, Robert B., 1953- |t Driving growth through innovation. |b 2nd ed., rev. and updated. |d San Francisco : Berrett-Koehler Publishers, ©2008 |z 9781576754955 |z 1576754952 |w (DLC) 2007047505 |w (OCoLC)156834524 |
| 830 | 0 | |a BK business book. |0 http://id.loc.gov/authorities/names/no2008121322 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=260765 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23053509 | ||
| 938 | |a Berrett Koehler Publishers |b BKPB |n 9781576755549 | ||
| 938 | |a ebrary |b EBRY |n ebr10315427 | ||
| 938 | |a EBSCOhost |b EBSC |n 260765 | ||
| 938 | |a YBP Library Services |b YANK |n 2935691 | ||
| 938 | |a Internet Archive |b INAR |n drivinggrowththr0000tuck_m3y1 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn471127284 |
|---|---|
| _version_ | 1816881701230477313 |
| adam_text | |
| any_adam_object | |
| author | Tucker, Robert B., 1953- |
| author_GND | http://id.loc.gov/authorities/names/n86099033 |
| author_facet | Tucker, Robert B., 1953- |
| author_role | |
| author_sort | Tucker, Robert B., 1953- |
| author_variant | r b t rb rbt |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD45 |
| callnumber-raw | HD45 .T797 2008eb |
| callnumber-search | HD45 .T797 2008eb |
| callnumber-sort | HD 245 T797 42008EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. |
| ctrlnum | (OCoLC)471127284 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed., rev. and updated. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05483cam a2200673Ma 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn471127284</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">071116s2008 caua ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a"> 2007047505</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">QE2</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">QE2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">N$T</subfield><subfield code="d">IDEBK</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MERUC</subfield><subfield code="d">CCO</subfield><subfield code="d">E7B</subfield><subfield code="d">FVL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UMI</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">TEFOD</subfield><subfield code="d">VALIL</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">TEFOD</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">PIFME</subfield><subfield code="d">BKPUB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">WY@</subfield><subfield code="d">LUE</subfield><subfield code="d">VNS</subfield><subfield code="d">VTS</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">UAB</subfield><subfield code="d">AU@</subfield><subfield code="d">UKAHL</subfield><subfield code="d">VT2</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">OCLCQ</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">310741935</subfield><subfield code="a">560646545</subfield><subfield code="a">646813241</subfield><subfield code="a">712985260</subfield><subfield code="a">722728080</subfield><subfield code="a">728058343</subfield><subfield code="a">759841681</subfield><subfield code="a">780680526</subfield><subfield code="a">961563076</subfield><subfield code="a">962665002</subfield><subfield code="a">1103274178</subfield><subfield code="a">1129375946</subfield><subfield code="a">1153020256</subfield><subfield code="a">1192350843</subfield><subfield code="a">1240508759</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781576755549</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1576755541</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781609944360</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1609944364</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1576754952</subfield><subfield code="q">(pbk. ;</subfield><subfield code="q">alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781576754955</subfield><subfield code="q">(pbk. ;</subfield><subfield code="q">alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)471127284</subfield><subfield code="z">(OCoLC)310741935</subfield><subfield code="z">(OCoLC)560646545</subfield><subfield code="z">(OCoLC)646813241</subfield><subfield code="z">(OCoLC)712985260</subfield><subfield code="z">(OCoLC)722728080</subfield><subfield code="z">(OCoLC)728058343</subfield><subfield code="z">(OCoLC)759841681</subfield><subfield code="z">(OCoLC)780680526</subfield><subfield code="z">(OCoLC)961563076</subfield><subfield code="z">(OCoLC)962665002</subfield><subfield code="z">(OCoLC)1103274178</subfield><subfield code="z">(OCoLC)1129375946</subfield><subfield code="z">(OCoLC)1153020256</subfield><subfield code="z">(OCoLC)1192350843</subfield><subfield code="z">(OCoLC)1240508759</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">CL0500000127</subfield><subfield code="b">Safari Books Online</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">93583CF9-3479-4DC6-B003-C929123A1330</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">n-us---</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD45</subfield><subfield code="b">.T797 2008eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">062000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.4/063</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tucker, Robert B.,</subfield><subfield code="d">1953-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJtrX9tyDfmVbQ98GQbjmd</subfield><subfield code="0">http://id.loc.gov/authorities/names/n86099033</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Driving growth through innovation :</subfield><subfield code="b">how leading firms are transforming their futures /</subfield><subfield code="c">Robert B. Tucker.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed., rev. and updated.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">San Francisco :</subfield><subfield code="b">Berrett-Koehler Publishers,</subfield><subfield code="c">©2008.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (224 pages) :</subfield><subfield code="b">illustrations.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">A BK business book</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 191-201) and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield><subfield code="z">United States</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Innovations</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Innovations</subfield><subfield code="z">États-Unis</subfield><subfield code="x">Gestion</subfield><subfield code="v">Études de cas.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Structural Adjustment.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Technological innovations</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">United States</subfield><subfield code="2">fast</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Case studies</subfield><subfield code="2">fast</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Tucker, Robert B., 1953-</subfield><subfield code="t">Driving growth through innovation.</subfield><subfield code="b">2nd ed., rev. and updated.</subfield><subfield code="d">San Francisco : Berrett-Koehler Publishers, ©2008</subfield><subfield code="z">9781576754955</subfield><subfield code="z">1576754952</subfield><subfield code="w">(DLC) 2007047505</subfield><subfield code="w">(OCoLC)156834524</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">BK business book.</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2008121322</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=260765</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH23053509</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Berrett Koehler Publishers</subfield><subfield code="b">BKPB</subfield><subfield code="n">9781576755549</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10315427</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">260765</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">2935691</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">drivinggrowththr0000tuck_m3y1</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Case studies fast |
| genre_facet | Case studies |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn471127284 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:54Z |
| institution | BVB |
| isbn | 9781576755549 1576755541 9781609944360 1609944364 |
| language | English |
| lccn | 2007047505 |
| oclc_num | 471127284 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (224 pages) : illustrations. |
| psigel | ZDB-4-EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Berrett-Koehler Publishers, |
| record_format | marc |
| series | BK business book. |
| series2 | A BK business book |
| spelling | Tucker, Robert B., 1953- https://id.oclc.org/worldcat/entity/E39PBJtrX9tyDfmVbQ98GQbjmd http://id.loc.gov/authorities/names/n86099033 Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. 2nd ed., rev. and updated. San Francisco : Berrett-Koehler Publishers, ©2008. 1 online resource (224 pages) : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier A BK business book Includes bibliographical references (pages 191-201) and index. What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. Print version record. You?ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life?to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product?Colgate Total?that unseated Crest to become the world?s leading toothpaste brand. Learn how Citigroup, the world?s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer. Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. bisacsh Technological innovations Management fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Case studies fast Print version: Tucker, Robert B., 1953- Driving growth through innovation. 2nd ed., rev. and updated. San Francisco : Berrett-Koehler Publishers, ©2008 9781576754955 1576754952 (DLC) 2007047505 (OCoLC)156834524 BK business book. http://id.loc.gov/authorities/names/no2008121322 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=260765 Volltext |
| spellingShingle | Tucker, Robert B., 1953- Driving growth through innovation : how leading firms are transforming their futures / BK business book. What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm. Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. bisacsh Technological innovations Management fast |
| title | Driving growth through innovation : how leading firms are transforming their futures / |
| title_auth | Driving growth through innovation : how leading firms are transforming their futures / |
| title_exact_search | Driving growth through innovation : how leading firms are transforming their futures / |
| title_full | Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. |
| title_fullStr | Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. |
| title_full_unstemmed | Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker. |
| title_short | Driving growth through innovation : |
| title_sort | driving growth through innovation how leading firms are transforming their futures |
| title_sub | how leading firms are transforming their futures / |
| topic | Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. bisacsh Technological innovations Management fast |
| topic_facet | Technological innovations Management. Technological innovations United States Management Case studies. Innovations Gestion. Innovations États-Unis Gestion Études de cas. BUSINESS & ECONOMICS Structural Adjustment. Technological innovations Management United States Case studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=260765 |
| work_keys_str_mv | AT tuckerrobertb drivinggrowththroughinnovationhowleadingfirmsaretransformingtheirfutures |